{
  "name": "Ontop",
  "slug": "ontop",
  "domain": "https://www.getontop.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Generalsans",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "unknown"
      },
      {
        "family": "Oxygen",
        "role": "unknown"
      },
      {
        "family": "Ubuntu",
        "role": "unknown"
      },
      {
        "family": "Cantarell",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#7A50F7",
      "secondary": "#FF5A71",
      "accent": "#7A50F7",
      "background": "#000000",
      "textPrimary": "#FFFFFF",
      "link": "#281782"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Generalsans",
        "heading": "Generalsans"
      },
      "fontStacks": {
        "heading": [
          "Generalsans",
          "sans-serif"
        ],
        "body": [
          "Generalsans",
          "sans-serif"
        ],
        "paragraph": [
          "Generalsans",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "64px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "12px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#7A50F7",
        "textColor": "#FFFFFF",
        "borderRadius": "100px",
        "borderRadiusCorners": {
          "topLeft": "100px",
          "topRight": "100px",
          "bottomRight": "100px",
          "bottomLeft": "100px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#281782",
        "textColor": "#FFFFFF",
        "borderRadius": "100px",
        "borderRadiusCorners": {
          "topLeft": "100px",
          "topRight": "100px",
          "bottomRight": "100px",
          "bottomLeft": "100px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/653247196948a37ff67fd098_de1431e9ac8172c29b94dbc0e8b3171f_Ontop-logo-white.avif",
      "favicon": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e2aeeb25f7add3e9bbbcc0_32.png",
      "ogImage": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e0f61e820356ebc86a7eec_Group%201321316300.png",
      "logoHref": "https://www.getontop.com/?utm_source=organic&campaign_id=https%3A%2F%2Fwww.getontop.com%2F",
      "logoAlt": "Ontop global payroll"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start now",
        "reasoning": "Button #0 'Start now' uses the vibrant brand color #7A50F7, making it the most prominent CTA."
      },
      "secondary": {
        "index": 5,
        "text": "Talk to an expert",
        "reasoning": "Button #5 'Talk to an expert' uses a different vibrant color #281782, making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "business professionals seeking global payroll solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ontop/09da8df806.webp",
      "alt": "How to Become a Freelancer",
      "source_url": "https://www.getontop.com/blog/how-to-become-a-freelancer",
      "image_url": "https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/69677d683d51f5061b99a590_60f5c3c3bea68f9cde771a0a_31.jpeg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ontop/a5dbad9128.webp",
      "alt": "Remote Hiring and Payroll Solutions | Ontop | Blogs",
      "source_url": "https://www.getontop.com/blog",
      "image_url": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/61e74a63fb0cbfca54bc60d9_Ontop-link-home.png",
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      "bytes": 124898,
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ontop/9626c8b454.webp",
      "alt": "Freelance Brand Scaling (Grow from Solo Work to Global Operation)",
      "source_url": "https://www.getontop.com/blog/freelance-brand-scaling",
      "image_url": "https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/6964ea28f2bd5e60bef2af39_klara-kulikova-lmTgP9neRdU-unsplash.jpg",
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      "query": "site:getontop.com",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ontop/f35db28b3f.webp",
      "alt": "How to Become a Freelancer",
      "source_url": "https://www.getontop.com/blog/how-to-become-a-freelancer",
      "image_url": "https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/69677d693d51f5061b99a5a1_Freelancers.png",
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      "query": "site:getontop.com blog",
      "query_suffix": "site:getontop.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ontop/35bf86c1f3.webp",
      "alt": "Freelance Brand Scaling (Grow from Solo Work to Global Operation)",
      "source_url": "https://www.getontop.com/blog/freelance-brand-scaling",
      "image_url": "https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/6964e9feec422bb22304f43a_eugene-chystiakov-lZR4hlD56uY-unsplash.jpg",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ontop/f30d1a7f4d.webp",
      "alt": "O Crescimento do Trabalho Online: Explorando os Benefícios e Desafios",
      "source_url": "https://www.getontop.com/blog/o-crescimento-do-trabalho-online-explorando-os-beneficios-e-desafios",
      "image_url": "https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/66f09723b7329e996bf9c6f1_660f49c481b356f2d2cc67bc_pexels-fauxels-3184459.jpeg",
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      "height": 853,
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      "query": "site:getontop.com blog",
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    }
  ],
  "font_resources": [
    {
      "family": "Generalsans",
      "google_fonts_url": "https://fonts.google.com/specimen/Generalsans"
    },
    {
      "family": "Generalsans",
      "google_fonts_url": "https://fonts.google.com/specimen/Generalsans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Generalsans&family=Generalsans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/ontop",
  "agent_instructions": "You are designing or implementing in Ontop's brand identity.\n\n# Brand profile\n- Company: Ontop\n- Source: https://www.getontop.com/\n- Color scheme: dark\n\n# Colors\n- primary: #7A50F7\n- secondary: #FF5A71\n- accent: #7A50F7\n- background: #000000\n- textPrimary: #FFFFFF\n- link: #281782\n\n# Typography\n- primary: Generalsans — https://fonts.google.com/specimen/Generalsans\n- heading: Generalsans — https://fonts.google.com/specimen/Generalsans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Generalsans&family=Generalsans&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#7A50F7, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=#281782, textColor=#FFFFFF, borderRadius=100px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: business professionals seeking global payroll solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/ontop.json",
  "page_markdown": "# Ontop Brand Identity\n\nA complete profile of **Ontop**'s visual system — colors, typography, components, and personality — extracted from https://www.getontop.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/ontop\n- Machine-readable JSON: https://characterquilt.com/branding/ontop.json\n- Per-page llms.txt: https://characterquilt.com/branding/ontop/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #7A50F7 |\n| Accent | #7A50F7 |\n| Body Font | Generalsans |\n| Heading Font | Generalsans |\n\n## Color Palette\n\n- primary: #7A50F7\n- secondary: #FF5A71\n- accent: #7A50F7\n- background: #000000\n- textPrimary: #FFFFFF\n- link: #281782\n\n## Typography\n\n- primary: Generalsans — https://fonts.google.com/specimen/Generalsans\n- heading: Generalsans — https://fonts.google.com/specimen/Generalsans\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/653247196948a37ff67fd098_de1431e9ac8172c29b94dbc0e8b3171f_Ontop-logo-white.avif\n- Favicon: https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e2aeeb25f7add3e9bbbcc0_32.png\n- Social card (og:image): https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e0f61e820356ebc86a7eec_Group%201321316300.png\n\n## UI Components\n\n- buttonPrimary: background=#7A50F7, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=#281782, textColor=#FFFFFF, borderRadius=100px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: business professionals seeking global payroll solutions\n\n## Ontop Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How to Become a Freelancer**\n  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/69677d683d51f5061b99a590_60f5c3c3bea68f9cde771a0a_31.jpeg\n  - Source: https://www.getontop.com/blog/how-to-become-a-freelancer\n- **Remote Hiring and Payroll Solutions | Ontop | Blogs**\n  - Image: https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/61e74a63fb0cbfca54bc60d9_Ontop-link-home.png\n  - Source: https://www.getontop.com/blog\n- **Freelance Brand Scaling (Grow from Solo Work to Global Operation)**\n  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/6964ea28f2bd5e60bef2af39_klara-kulikova-lmTgP9neRdU-unsplash.jpg\n  - Source: https://www.getontop.com/blog/freelance-brand-scaling\n- **How to Become a Freelancer**\n  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/69677d693d51f5061b99a5a1_Freelancers.png\n  - Source: https://www.getontop.com/blog/how-to-become-a-freelancer\n- **Freelance Brand Scaling (Grow from Solo Work to Global Operation)**\n  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/6964e9feec422bb22304f43a_eugene-chystiakov-lZR4hlD56uY-unsplash.jpg\n  - Source: https://www.getontop.com/blog/freelance-brand-scaling\n- **O Crescimento do Trabalho Online: Explorando os Benefícios e Desafios**\n  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/66f09723b7329e996bf9c6f1_660f49c481b356f2d2cc67bc_pexels-fauxels-3184459.jpeg\n  - Source: https://www.getontop.com/blog/o-crescimento-do-trabalho-online-explorando-os-beneficios-e-desafios\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Generalsans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Oxygen\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Ubuntu\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Cantarell\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#7A50F7\",\n    \"secondary\": \"#FF5A71\",\n    \"accent\": \"#7A50F7\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#FFFFFF\",\n    \"link\": \"#281782\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Generalsans\",\n      \"heading\": \"Generalsans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Generalsans\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Generalsans\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Generalsans\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"64px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"12px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#7A50F7\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"100px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"100px\",\n        \"topRight\": \"100px\",\n        \"bottomRight\": \"100px\",\n        \"bottomLeft\": \"100px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#281782\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"100px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"100px\",\n        \"topRight\": \"100px\",\n        \"bottomRight\": \"100px\",\n        \"bottomLeft\": \"100px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/653247196948a37ff67fd098_de1431e9ac8172c29b94dbc0e8b3171f_Ontop-logo-white.avif\",\n    \"favicon\": \"https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e2aeeb25f7add3e9bbbcc0_32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e0f61e820356ebc86a7eec_Group%201321316300.png\",\n    \"logoHref\": \"https://www.getontop.com/?utm_source=organic&campaign_id=https%3A%2F%2Fwww.getontop.com%2F\",\n    \"logoAlt\": \"Ontop global payroll\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start now\",\n      \"reasoning\": \"Button #0 'Start now' uses the vibrant brand color #7A50F7, making it the most prominent CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 5,\n      \"text\": \"Talk to an expert\",\n      \"reasoning\": \"Button #5 'Talk to an expert' uses a different vibrant color #281782, making it suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"business professionals seeking global payroll solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}