# Ontop Brand Identity

A complete profile of **Ontop**'s visual system — colors, typography, components, and personality — extracted from https://www.getontop.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ontop
- Machine-readable JSON: https://characterquilt.com/branding/ontop.json
- Per-page llms.txt: https://characterquilt.com/branding/ontop/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7A50F7 |
| Accent | #7A50F7 |
| Body Font | Generalsans |
| Heading Font | Generalsans |

## Color Palette

- primary: #7A50F7
- secondary: #FF5A71
- accent: #7A50F7
- background: #000000
- textPrimary: #FFFFFF
- link: #281782

## Typography

- primary: Generalsans — https://fonts.google.com/specimen/Generalsans
- heading: Generalsans — https://fonts.google.com/specimen/Generalsans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/653247196948a37ff67fd098_de1431e9ac8172c29b94dbc0e8b3171f_Ontop-logo-white.avif
- Favicon: https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e2aeeb25f7add3e9bbbcc0_32.png
- Social card (og:image): https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e0f61e820356ebc86a7eec_Group%201321316300.png

## UI Components

- buttonPrimary: background=#7A50F7, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#281782, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals seeking global payroll solutions

## Ontop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Become a Freelancer**
  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/69677d683d51f5061b99a590_60f5c3c3bea68f9cde771a0a_31.jpeg
  - Source: https://www.getontop.com/blog/how-to-become-a-freelancer
- **Remote Hiring and Payroll Solutions | Ontop | Blogs**
  - Image: https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/61e74a63fb0cbfca54bc60d9_Ontop-link-home.png
  - Source: https://www.getontop.com/blog
- **Freelance Brand Scaling (Grow from Solo Work to Global Operation)**
  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/6964ea28f2bd5e60bef2af39_klara-kulikova-lmTgP9neRdU-unsplash.jpg
  - Source: https://www.getontop.com/blog/freelance-brand-scaling
- **How to Become a Freelancer**
  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/69677d693d51f5061b99a5a1_Freelancers.png
  - Source: https://www.getontop.com/blog/how-to-become-a-freelancer
- **Freelance Brand Scaling (Grow from Solo Work to Global Operation)**
  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/6964e9feec422bb22304f43a_eugene-chystiakov-lZR4hlD56uY-unsplash.jpg
  - Source: https://www.getontop.com/blog/freelance-brand-scaling
- **O Crescimento do Trabalho Online: Explorando os Benefícios e Desafios**
  - Image: https://cdn.prod.website-files.com/61d30e8161ba27046477b81b/66f09723b7329e996bf9c6f1_660f49c481b356f2d2cc67bc_pexels-fauxels-3184459.jpeg
  - Source: https://www.getontop.com/blog/o-crescimento-do-trabalho-online-explorando-os-beneficios-e-desafios

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Generalsans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Oxygen",
      "role": "unknown"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    },
    {
      "family": "Cantarell",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#7A50F7",
    "secondary": "#FF5A71",
    "accent": "#7A50F7",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#281782"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Generalsans",
      "heading": "Generalsans"
    },
    "fontStacks": {
      "heading": [
        "Generalsans",
        "sans-serif"
      ],
      "body": [
        "Generalsans",
        "sans-serif"
      ],
      "paragraph": [
        "Generalsans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7A50F7",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#281782",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/653247196948a37ff67fd098_de1431e9ac8172c29b94dbc0e8b3171f_Ontop-logo-white.avif",
    "favicon": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e2aeeb25f7add3e9bbbcc0_32.png",
    "ogImage": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e0f61e820356ebc86a7eec_Group%201321316300.png",
    "logoHref": "https://www.getontop.com/?utm_source=organic&campaign_id=https%3A%2F%2Fwww.getontop.com%2F",
    "logoAlt": "Ontop global payroll"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start now",
      "reasoning": "Button #0 'Start now' uses the vibrant brand color #7A50F7, making it the most prominent CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Talk to an expert",
      "reasoning": "Button #5 'Talk to an expert' uses a different vibrant color #281782, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals seeking global payroll solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```