{
"name": "Onward",
"slug": "onward",
"domain": "https://useonward.com",
"sources": [
"yc"
],
"branding": {
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "GT Super Text Book",
"role": "heading"
}
],
"colors": {
"primary": "#EC5800",
"secondary": "#FF7700",
"accent": "#EC5800",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "GT Super Text Book"
},
"fontStacks": {
"heading": [
"GT Super Text Book",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "48px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 10,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "16px",
"bottomLeft": "16px"
},
"shadow": "rgb(0, 0, 0) 0px 0px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset"
},
"buttonPrimary": {
"background": "#EC5800",
"textColor": "#0000EE",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml,",
"favicon": "https://framerusercontent.com/images/EgPFI5H4INdgsD7Z25mMzPMA2E.png",
"ogImage": "https://framerusercontent.com/images/M7o9QMd7ICFLa0zFnShfCSeo4s.webp",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Offer Customer Upgrades",
"reasoning": "Button #2 uses the brand's vibrant orange color (#EC5800), which is a strong indicator of a primary call-to-action. The text 'Offer Customer Upgrades' suggests a direct action related to the site's purpose."
},
"secondary": {
"index": 1,
"text": "Book a demo",
"reasoning": "Button #1, 'Book a demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "e-commerce businesses"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
},
"images": [
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/onward/fb12f20b80.webp",
"alt": "Onward vs. Route: Which Shipping Protection Solution Is Right for You - Onward Checkout+",
"source_url": "https://useonward.com/blog/onward-vs-route",
"image_url": "https://framerusercontent.com/images/2vErbw3XwQhmvlFeaaU5ZZ3Ug.png",
"width": 2306,
"height": 2690,
"bytes": 90534,
"query": "site:useonward.com",
"query_suffix": "site:useonward.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/onward/b2cf789606.webp",
"alt": "Why Your Ecommerce Business Absolutely Needs a Loyalty Program - Onward Checkout+",
"source_url": "https://useonward.com/blog/loyalty-program",
"image_url": "https://framerusercontent.com/images/8jFhsGzMHAer8nShnoI7jaGug.webp?width=1000&height=667",
"width": 1000,
"height": 667,
"bytes": 202432,
"query": "site:useonward.com blog",
"query_suffix": "site:useonward.com blog"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/onward/93141858a3.webp",
"alt": "How Laundry Sauce bolstered customer experience and increased cashback revenue by $141k with Onward - Onward Checkout+",
"source_url": "https://useonward.com/case-studies/how-onward-helped-laundry-sauce-improve-customer-experience-and-cashback-revenue",
"image_url": "https://framerusercontent.com/images/7KKwOlArIMQLulNRSsS4pnw8.jpg?width=2523&height=1419",
"width": 2523,
"height": 1419,
"bytes": 714818,
"query": "site:useonward.com",
"query_suffix": "site:useonward.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/onward/7f1c3b74c3.webp",
"alt": "Why Your Ecommerce Business Absolutely Needs a Loyalty Program - Onward Checkout+",
"source_url": "https://useonward.com/blog/loyalty-program",
"image_url": "https://framerusercontent.com/images/L0ObPcvh0ckZkvVy1U46WCv9zxA.jpg?width=1104&height=600",
"width": 1104,
"height": 600,
"bytes": 32929,
"query": "site:useonward.com blog",
"query_suffix": "site:useonward.com blog"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/onward/5fae880005.webp",
"alt": "Comparison - Onward Checkout+",
"source_url": "https://useonward.com/blog/categories/comparison",
"image_url": "https://framerusercontent.com/images/xoOV7G0ICpLseTP5WaC5GE0E4.webp?width=2000&height=1334",
"width": 2000,
"height": 1334,
"bytes": 81834,
"query": "site:useonward.com",
"query_suffix": "site:useonward.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/onward/2c0664d3d4.webp",
"alt": "Post-Purchase Ecommerce Insights & Guides | Onward Blog",
"source_url": "https://useonward.com/blog",
"image_url": "https://framerusercontent.com/images/M7o9QMd7ICFLa0zFnShfCSeo4s.webp",
"width": 1200,
"height": 630,
"bytes": 35948,
"query": "site:useonward.com blog",
"query_suffix": "site:useonward.com blog"
}
],
"font_resources": [
{
"family": "Inter",
"google_fonts_url": "https://fonts.google.com/specimen/Inter"
},
{
"family": "GT Super Text Book",
"google_fonts_url": "https://fonts.google.com/specimen/GT+Super+Text+Book"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=GT+Super+Text+Book&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/onward",
"agent_instructions": "You are designing or implementing in Onward's brand identity.\n\n# Brand profile\n- Company: Onward\n- Source: https://useonward.com\n- Color scheme: light\n\n# Colors\n- primary: #EC5800\n- secondary: #FF7700\n- accent: #EC5800\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0000EE\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: GT Super Text Book — https://fonts.google.com/specimen/GT+Super+Text+Book\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=16px, shadow=rgb(0, 0, 0) 0px 0px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset\n- buttonPrimary: background=#EC5800, textColor=#0000EE, borderRadius=40px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=40px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: e-commerce businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/onward.json",
"page_markdown": "# Onward Brand Identity\n\nA complete profile of **Onward**'s visual system — colors, typography, components, and personality — extracted from https://useonward.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/onward\n- Machine-readable JSON: https://characterquilt.com/branding/onward.json\n- Per-page llms.txt: https://characterquilt.com/branding/onward/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #EC5800 |\n| Accent | #EC5800 |\n| Body Font | Inter |\n| Heading Font | GT Super Text Book |\n\n## Color Palette\n\n- primary: #EC5800\n- secondary: #FF7700\n- accent: #EC5800\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0000EE\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: GT Super Text Book — https://fonts.google.com/specimen/GT+Super+Text+Book\n\n## Visual Assets\n\n- Logo: data:image/svg+xml,\n- Favicon: https://framerusercontent.com/images/EgPFI5H4INdgsD7Z25mMzPMA2E.png\n- Social card (og:image): https://framerusercontent.com/images/M7o9QMd7ICFLa0zFnShfCSeo4s.webp\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=16px, shadow=rgb(0, 0, 0) 0px 0px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset\n- buttonPrimary: background=#EC5800, textColor=#0000EE, borderRadius=40px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=40px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: e-commerce businesses\n\n## Onward Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Onward vs. Route: Which Shipping Protection Solution Is Right for You - Onward Checkout+**\n - Image: https://framerusercontent.com/images/2vErbw3XwQhmvlFeaaU5ZZ3Ug.png\n - Source: https://useonward.com/blog/onward-vs-route\n- **Why Your Ecommerce Business Absolutely Needs a Loyalty Program - Onward Checkout+**\n - Image: https://framerusercontent.com/images/8jFhsGzMHAer8nShnoI7jaGug.webp?width=1000&height=667\n - Source: https://useonward.com/blog/loyalty-program\n- **How Laundry Sauce bolstered customer experience and increased cashback revenue by $141k with Onward - Onward Checkout+**\n - Image: https://framerusercontent.com/images/7KKwOlArIMQLulNRSsS4pnw8.jpg?width=2523&height=1419\n - Source: https://useonward.com/case-studies/how-onward-helped-laundry-sauce-improve-customer-experience-and-cashback-revenue\n- **Why Your Ecommerce Business Absolutely Needs a Loyalty Program - Onward Checkout+**\n - Image: https://framerusercontent.com/images/L0ObPcvh0ckZkvVy1U46WCv9zxA.jpg?width=1104&height=600\n - Source: https://useonward.com/blog/loyalty-program\n- **Comparison - Onward Checkout+**\n - Image: https://framerusercontent.com/images/xoOV7G0ICpLseTP5WaC5GE0E4.webp?width=2000&height=1334\n - Source: https://useonward.com/blog/categories/comparison\n- **Post-Purchase Ecommerce Insights & Guides | Onward Blog**\n - Image: https://framerusercontent.com/images/M7o9QMd7ICFLa0zFnShfCSeo4s.webp\n - Source: https://useonward.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"GT Super Text Book\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#EC5800\",\n \"secondary\": \"#FF7700\",\n \"accent\": \"#EC5800\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#0000EE\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"GT Super Text Book\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"GT Super Text Book\",\n \"sans-serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"48px\",\n \"body\": \"15px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 10,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderColor\": null,\n \"borderRadius\": \"16px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"16px\",\n \"topRight\": \"16px\",\n \"bottomRight\": \"16px\",\n \"bottomLeft\": \"16px\"\n },\n \"shadow\": \"rgb(0, 0, 0) 0px 0px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset\"\n },\n \"buttonPrimary\": {\n \"background\": \"#EC5800\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"40px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"40px\",\n \"topRight\": \"40px\",\n \"bottomRight\": \"40px\",\n \"bottomLeft\": \"40px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"40px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"40px\",\n \"topRight\": \"40px\",\n \"bottomRight\": \"40px\",\n \"bottomLeft\": \"40px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"data:image/svg+xml,\",\n \"favicon\": \"https://framerusercontent.com/images/EgPFI5H4INdgsD7Z25mMzPMA2E.png\",\n \"ogImage\": \"https://framerusercontent.com/images/M7o9QMd7ICFLa0zFnShfCSeo4s.webp\",\n \"logoHref\": \"./\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Offer Customer Upgrades\",\n \"reasoning\": \"Button #2 uses the brand's vibrant orange color (#EC5800), which is a strong indicator of a primary call-to-action. The text 'Offer Customer Upgrades' suggests a direct action related to the site's purpose.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Book a demo\",\n \"reasoning\": \"Button #1, 'Book a demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"e-commerce businesses\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}