# OpenIntake Brand Identity

A complete profile of **OpenIntake**'s visual system — colors, typography, components, and personality — extracted from https://www.openintake.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/openintake
- Machine-readable JSON: https://characterquilt.com/branding/openintake.json
- Per-page llms.txt: https://characterquilt.com/branding/openintake/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3E301E |
| Accent | #B5683C |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #3E301E
- secondary: #6B5F4D
- accent: #B5683C
- background: #FDFCF9
- textPrimary: #B5683C
- link: #B5683C

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://www.openintake.ai/logo.svg
- Favicon: https://www.openintake.ai/favicon.ico

## UI Components

- buttonPrimary: background=#B5683C, textColor=#FFFFFF, borderColor=#3E301E, borderRadius=50px, shadow=rgb(77, 67, 57) 0px 1px 0px 0px inset, rgb(0, 0, 0) 0px -1px 0px 1px inset
- buttonSecondary: background=#FFF5ED, textColor=#B5683C, borderColor=#B5683C, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions

## OpenIntake Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **OpenIntake Voice AI**
  - Image: https://openintake.ai/scaffa_profile.png
  - Source: https://openintake.ai/
- **Yash S. - Co-Founder @ OpenIntake (YC W25) | LinkedIn**
  - Image: https://dms.licdn.com/playlist/vid/v2/D4E05AQEME3QfkrVr9w/feedshare-video-thumbnail-low/B4EZUgVoolHMBU-/0/1740004302821?e=2147483647&v=beta&t=Ni6dGAFqdw5ElKq30fCohr2oWmNlEPxjh2RjrshB_HE
  - Source: https://www.linkedin.com/in/yashsahota
- **Yash S. - Co-Founder @ OpenIntake (YC W25) | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4D03AQHZy0nAghqa4Q/profile-displayphoto-shrink_200_200/B4DZTPsC4lHAAY-/0/1738651217893?e=2147483647&v=beta&t=LnlX7ChZfFNp4FqEzm_DMZu2ZnTBXB5hA7VscGUek1g
  - Source: https://www.linkedin.com/in/yashsahota

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3E301E",
    "secondary": "#6B5F4D",
    "accent": "#B5683C",
    "background": "#FDFCF9",
    "textPrimary": "#B5683C",
    "link": "#B5683C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#B5683C",
      "textColor": "#FFFFFF",
      "borderColor": "#3E301E",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgb(77, 67, 57) 0px 1px 0px 0px inset, rgb(0, 0, 0) 0px -1px 0px 1px inset"
    },
    "buttonSecondary": {
      "background": "#FFF5ED",
      "textColor": "#B5683C",
      "borderColor": "#B5683C",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.openintake.ai/logo.svg",
    "favicon": "https://www.openintake.ai/favicon.ico",
    "ogImage": null,
    "logoAlt": "OpenIntake"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'OpenIntake'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule Demo",
      "reasoning": "Button #0 'Schedule Demo' uses the vibrant brand color #B5683C, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 2,
      "text": "schedule demo",
      "reasoning": "Button #2 'schedule demo' has a different background color #FFF5ED and serves as a less prominent, secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking AI solutions"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'OpenIntake'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```