# OpenReplay Brand Identity

A complete profile of **OpenReplay**'s visual system — colors, typography, components, and personality — extracted from https://www.openreplay.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/openreplay
- Machine-readable JSON: https://characterquilt.com/branding/openreplay.json
- Per-page llms.txt: https://characterquilt.com/branding/openreplay/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D033B |
| Accent | #394DFE |
| Body Font | Roboto |
| Heading Font | Barlow |

## Color Palette

- primary: #0D033B
- secondary: #2B7FFF
- accent: #394DFE
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #394DFE

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Barlow — https://fonts.google.com/specimen/Barlow

## Visual Assets

- Logo: https://www.openreplay.com/branding/logo-white.svg
- Favicon: https://www.openreplay.com/favicons/favicon.svg
- Social card (og:image): https://openreplay.com/public/images/og/openreplay-og.png

## UI Components

- buttonPrimary: background=#394DFE, textColor=#F8F8F8, borderColor=#394DFE, borderRadius=32px, shadow=oklch(1 0 0 / 0) 0px 0.5px 0px 0.5px inset, oklab(0 0 0 / 0) 0px 3px 2px -2px, oklab(0 0 0 / 0) 0px 4px 3px -2px
- buttonSecondary: background=#0D033B, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=32px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and product teams

## OpenReplay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Top 4 Quantum Metric Alternatives for 2025**
  - Image: https://blog.openreplay.com/images/quantum-metric-alternatives/images/image01.png
  - Source: https://blog.openreplay.com/quantum-metric-alternatives/
- **Building Your Own Blog with Nuxt Content and Tailwind**
  - Image: https://blog.openreplay.com/images/building-your-own-blog-with-nuxt-content-and-tailwind/images/img1.jpg
  - Source: https://blog.openreplay.com/building-your-own-blog-with-nuxt-content-and-tailwind/
- **Programming as a Woman in Tech**
  - Image: https://blog.openreplay.com/images/programming-as-a-woman-in-tech/images/VHp2l32.jpg
  - Source: https://blog.openreplay.com/programming-as-a-woman-in-tech/
- **Building a blog with React and RestDB**
  - Image: https://blog.openreplay.com/images/building-a-blog-with-react-and-restdb/images/hero.png
  - Source: https://blog.openreplay.com/building-a-blog-with-react-and-restdb/
- **Programming as a Woman in Tech**
  - Image: https://blog.openreplay.com/images/programming-as-a-woman-in-tech/images/uUqzR0R.jpg
  - Source: https://blog.openreplay.com/programming-as-a-woman-in-tech/
- **Building Your Own Blog with Nuxt Content and Tailwind**
  - Image: https://blog.openreplay.com/images/building-your-own-blog-with-nuxt-content-and-tailwind/images/hero.png
  - Source: https://blog.openreplay.com/building-your-own-blog-with-nuxt-content-and-tailwind/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Figtree",
      "role": "unknown"
    },
    {
      "family": "Barlow",
      "role": "heading"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    },
    {
      "family": "Bricolage Grotesque",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D033B",
    "secondary": "#2B7FFF",
    "accent": "#394DFE",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#394DFE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Bricolage Grotesque",
        "Barlow",
        "Figtree",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "Roboto",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "Roboto",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#394DFE",
      "textColor": "#F8F8F8",
      "borderColor": "#394DFE",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "oklch(1 0 0 / 0) 0px 0.5px 0px 0.5px inset, oklab(0 0 0 / 0) 0px 3px 2px -2px, oklab(0 0 0 / 0) 0px 4px 3px -2px"
    },
    "buttonSecondary": {
      "background": "#0D033B",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.openreplay.com/branding/logo-white.svg",
    "favicon": "https://www.openreplay.com/favicons/favicon.svg",
    "ogImage": "https://openreplay.com/public/images/og/openreplay-og.png",
    "logoHref": "/",
    "logoAlt": "OpenReplay Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'OpenReplay'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Self-Host",
      "reasoning": "Button #3 ('Self-Host') has a vibrant blue background (#394DFE), which aligns with the brand's accent color and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Try Cloud",
      "reasoning": "Button #1 ('Try Cloud') has a different background color (#0D033B) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and product teams"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'OpenReplay'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```