# OpenRouter Brand Identity

A complete profile of **OpenRouter**'s visual system — colors, typography, components, and personality — extracted from https://openrouter.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/openrouter
- Machine-readable JSON: https://characterquilt.com/branding/openrouter.json
- Per-page llms.txt: https://characterquilt.com/branding/openrouter/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6467F2 |
| Accent | #6467F2 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #6467F2
- secondary: #FCDADA
- accent: #6467F2
- background: #FFFFFF
- textPrimary: #71717A
- link: #818DF8

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20512%20512%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22size-4%22%20fill%3D%22currentColor%22%20stroke%3D%22currentColor%22%20role%3D%22img%22%20aria-label%3D%22Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M3%20248.945C18%20248.945%2076%20236%20106%20219C136%20202%20136%20202%20198%20158C276.497%20102.293%20332%20120.945%20423%20120.945%22%20stroke-width%3D%2290%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke-width%3A%2090px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M511%20121.5L357.25%20210.268L357.25%2032.7324L511%20121.5Z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%20249C15%20249%2073%20261.945%20103%20278.945C133%20295.945%20133%20295.945%20195%20339.945C273.497%20395.652%20329%20377%20420%20377%22%20stroke-width%3D%2290%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke-width%3A%2090px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M508%20376.445L354.25%20287.678L354.25%20465.213L508%20376.445Z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://openrouter.ai/favicon.ico
- Social card (og:image): https://openrouter.ai/dynamic-og?pathname=default&title=OpenRouter&description=The+unified+interface+for+LLMs.+Find+the+best+models+%26+prices+for+your+prompts

## UI Components

- input: background=transparent, textColor=#60646C, borderColor=null, borderRadius=6px, shadow=none
- buttonPrimary: background=#6467F2, textColor=#FAFAFA, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=transparent, textColor=#09090B, borderColor=#E4E4E7, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

## OpenRouter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **R1 1776 - API Pricing & Benchmarks | OpenRouter**
  - Image: https://cdn-uploads.huggingface.co/production/uploads/675c8332d01f593dc90817f5/GiN2VqC5hawUgAGJ6oHla.png
  - Source: https://openrouter.ai/perplexity/r1-1776
- **Announcements and Blog | OpenRouter**
  - Image: https://openrouter.ai/_next/image?url=%2Fimages%2Fblog%2Fworkspaces-header.png&w=3840&q=75
  - Source: https://openrouter.ai/announcements
- **Call Model Overview (Typescript) | OpenRouter SDK | OpenRouter |  Documentation**
  - Image: https://files.buildwithfern.com/openrouter.docs.buildwithfern.com/docs/a917bd16b2036c129bd72451d4650953812a85f8c7585dd39804fceef83857d9/content/pages/features/broadcast/broadcast-arize-trace.png
  - Source: https://openrouter.ai/docs/agent-sdk/call-model/overview
- **Announcements and Blog | OpenRouter**
  - Image: https://openrouter.ai/dynamic-og?title=Announcements+and+Blog&description=Stay+up+to+date+with+the+latest+news%2C+updates%2C+and+announcements+from+OpenRouter.
  - Source: https://openrouter.ai/announcements
- **Broadcast to Sentry | OpenRouter Observability | OpenRouter | Documentation**
  - Image: https://files.buildwithfern.com/openrouter.docs.buildwithfern.com/docs/56b7ddbbef77c96471b25b6e468e6327816ffacd355d4671ec2d20a5b0564a8e/content/pages/features/broadcast/broadcast-sentry-trace.png
  - Source: https://openrouter.ai/docs/guides/features/broadcast/sentry
- **Announcements and Blog | OpenRouter**
  - Image: https://openrouter.ai/_next/image?url=%2Fimages%2Fblog%2Fagent-sdk.png&w=3840&q=75
  - Source: https://openrouter.ai/announcements

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6467F2",
    "secondary": "#FCDADA",
    "accent": "#6467F2",
    "background": "#FFFFFF",
    "textPrimary": "#71717A",
    "link": "#818DF8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#60646C",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6467F2",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#09090B",
      "borderColor": "#E4E4E7",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20512%20512%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22size-4%22%20fill%3D%22currentColor%22%20stroke%3D%22currentColor%22%20role%3D%22img%22%20aria-label%3D%22Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M3%20248.945C18%20248.945%2076%20236%20106%20219C136%20202%20136%20202%20198%20158C276.497%20102.293%20332%20120.945%20423%20120.945%22%20stroke-width%3D%2290%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke-width%3A%2090px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M511%20121.5L357.25%20210.268L357.25%2032.7324L511%20121.5Z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%20249C15%20249%2073%20261.945%20103%20278.945C133%20295.945%20133%20295.945%20195%20339.945C273.497%20395.652%20329%20377%20420%20377%22%20stroke-width%3D%2290%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke-width%3A%2090px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M508%20376.445L354.25%20287.678L354.25%20465.213L508%20376.445Z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%20stroke%3A%20rgb(24%2C%2024%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://openrouter.ai/favicon.ico",
    "ogImage": "https://openrouter.ai/dynamic-og?pathname=default&title=OpenRouter&description=The+unified+interface+for+LLMs.+Find+the+best+models+%26+prices+for+your+prompts",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OpenRouter'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get API Key",
      "reasoning": "Button #0 has a vibrant brand color background (#6467F2) and action-oriented text ('Get API Key'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Explore Models",
      "reasoning": "Button #1 has a transparent background, making it less prominent and suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OpenRouter'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```