# Opentrons Brand Identity

A complete profile of **Opentrons**'s visual system — colors, typography, components, and personality — extracted from http://opentrons.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/opentrons
- Machine-readable JSON: https://characterquilt.com/branding/opentrons.json
- Per-page llms.txt: https://characterquilt.com/branding/opentrons/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4285F4 |
| Accent | #1A73E8 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #4285F4
- secondary: #B4CEF9
- accent: #1A73E8
- background: #FFFFFF
- textPrimary: #1A73E8
- link: #1A73E8

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## UI Components

- buttonPrimary: background=#1A73E8, textColor=#FFFFFF, borderRadius=20px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Opentrons Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pandemic Response Lab - Opentrons**
  - Image: https://opentrons.com/wp-content/uploads/2022/11/Blog-Banner-PRL-1.jpg
  - Source: https://opentrons.com/archives/news/pandemic-response-lab?srsltid=AfmBOorI6y-iJlLWmZZeYtIY7JZSdvUoVwV8egX2WzN_ZZADTKH0GWCq
- **On-Demand: Dual Flow Chromatography Protein Purification on the OT-2**
  - Image: https://insights.opentrons.com/hs-fs/hubfs/pipettes-blue-liquid-ot2.jpg?width=5184&height=3888&name=pipettes-blue-liquid-ot2.jpg
  - Source: https://insights.opentrons.com/lp/webinar-dual-flow-chromatography-on-the-ot-2
- **Designing Open Science Podcast #3 - Ira Hoffman - Opentrons**
  - Image: https://opentrons.com/wp-content/smush-webp/2026/02/DOS.png.webp
  - Source: https://opentrons.com/archives/news/designing-open-science-podcast-3-ira-hoffman?srsltid=AfmBOorsAlmLZmsxcoaTiA7yWEQa2ZpRuvirRwV1pqdNIHF1vXuMK0Z9
- **AdReNa Group at UCL Innovates Materials Using Opentrons API**
  - Image: https://opentrons.com/wp-content/uploads/2021/06/UCL-ARNG-Blog-Header-1.jpg
  - Source: https://opentrons.com/archives/customer-stories/opentrons-user-interview-with-university-college-london?srsltid=AfmBOorW8f6VtjyVLJyNDBg83af3frWdz45m_Ao4-Y3aNcVnxJGeTKDW
- **Opentrons Flex: Labware Types - Opentrons Documentation**
  - Image: https://docs.opentrons.com/flex/images/flex-tipracks-hero.png
  - Source: https://docs.opentrons.com/flex/labware/types/
- **Preventive Maintenance OT-2 Pipetting Robot | Opentrons**
  - Image: https://insights.opentrons.com/hubfs/OT-2_in_lab.jpg
  - Source: https://insights.opentrons.com/lp/preventive-maintenance-on-the-ot-2-pipetting-robot/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4285F4",
    "secondary": "#B4CEF9",
    "accent": "#1A73E8",
    "background": "#FFFFFF",
    "textPrimary": "#1A73E8",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A73E8",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Reload",
      "reasoning": "The button with the text 'Reload' has a vibrant blue background (#1A73E8), which is a strong indicator of a primary call-to-action due to its bright and attention-grabbing color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```