# Operand Brand Identity

A complete profile of **Operand**'s visual system — colors, typography, components, and personality — extracted from https://www.operand.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/operand
- Machine-readable JSON: https://characterquilt.com/branding/operand.json
- Per-page llms.txt: https://characterquilt.com/branding/operand/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #0A0A0A |
| Body Font | Geist Sans |
| Heading Font | Reckless Condensed XL |

## Color Palette

- primary: #6B7280
- accent: #0A0A0A
- background: #FFFFFF
- textPrimary: #000000
- link: #6B7280

## Typography

- primary: Geist Sans — https://fonts.google.com/specimen/Geist+Sans
- heading: Reckless Condensed XL — https://fonts.google.com/specimen/Reckless+Condensed+XL

## Visual Assets

- Logo: https://www.operand.com/images/framer/gIrjAgz2TeXNWntaj6RttynyOg4.svg
- Favicon: https://www.operand.com/favicon.ico
- Social card (og:image): /og-image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0A0A0A, borderColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#0A0A0A, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

## Operand Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Operand — Private-Markets Intelligence**
  - Image: https://www.operand.com/og-image.png
  - Source: https://www.operand.com/resources/operand-raises-3-1-million-in-funding
- **Operand**
  - Image: https://www.operand.com/operand_background.png
  - Source: https://www.operand.com/privacy-policy
- **What Is an Operand in Programming? | Simple Explanation with Examples**
  - Image: https://i.ytimg.com/vi/dilnIXlOb7I/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAM5qu9mgSF6b0-gr6YtCJPHwLnUA
  - Source: https://www.youtube.com/watch?v=dilnIXlOb7I
- **Operand - Operating & Chartering Landing Page WordPress Theme**
  - Image: https://s.tmimgcdn.com/scr/800x500/258300/operand-operating-amp-chartering-landing-page-wordpress-theme_258387-original.jpg
  - Source: https://www.templatemonster.com/wordpress-themes/operand-operating-and-chartering-landing-page-wordpress-theme-258387.html?srsltid=AfmBOooU36GVXuK1UIoJQwZk7Lj6rzEBLmsPSle07YY6_w7dOnbK8DA-
- **Introducing Operand**
  - Image: https://i.ytimg.com/vi/8BtKpSUzMwo/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=8BtKpSUzMwo
- **What is Operator and operand in C? what is increment, decrement, and sizeof  () operator in c?**
  - Image: https://i.ytimg.com/vi/GZO4YxL3mKc/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDTc_i-7EB_H4N7f5AGL8Jr7A6Bag
  - Source: https://www.youtube.com/watch?v=GZO4YxL3mKc

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Sans",
      "role": "body"
    },
    {
      "family": "Reckless Condensed XL",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "accent": "#0A0A0A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist Sans",
      "heading": "Reckless Condensed XL"
    },
    "fontStacks": {
      "heading": [
        "Reckless Condensed XL",
        "Georgia",
        "serif"
      ],
      "body": [
        "Geist Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Geist Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "160px",
      "h2": "112px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.operand.com/images/framer/gIrjAgz2TeXNWntaj6RttynyOg4.svg",
    "favicon": "https://www.operand.com/favicon.ico",
    "ogImage": "/og-image.png",
    "logoHref": "/",
    "logoAlt": "Operand"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Operand'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Accept all cookies",
      "reasoning": "Button #2 ('Accept all cookies') is likely the primary CTA due to its action-oriented text and distinct background color compared to the other buttons."
    },
    "secondary": {
      "index": 0,
      "text": "Reject non-essential",
      "reasoning": "Button #0 ('Reject non-essential') serves as a secondary action with a different background color group, providing an alternative choice to the primary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Operand'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```