# Ophelia Brand Identity A complete profile of **Ophelia**'s visual system — colors, typography, components, and personality — extracted from https://ophelia.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/ophelia - Machine-readable JSON: https://characterquilt.com/branding/ophelia.json - Per-page llms.txt: https://characterquilt.com/branding/ophelia/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #122048 | | Accent | #7B88B7 | | Body Font | Helvetica Now Text | | Heading Font | Helvetica Now Display Condensed | ## Color Palette - primary: #122048 - secondary: #A0ADD8 - accent: #7B88B7 - background: #F1F1DE - textPrimary: #000000 - link: #A0ADD8 ## Typography - primary: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text - heading: Helvetica Now Display Condensed — https://fonts.google.com/specimen/Helvetica+Now+Display+Condensed ## Visual Assets - Logo: https://useruploads.vwo.io/useruploads/672253/images/c72b2867be8b8b0942e7976ea99a947b_ophelialogowordmarkblack.png - Favicon: https://cdn.prod.website-files.com/63235599a30434033ca3d1c3/6346c631bc97783a362fe9b4_ophelia-favicon.png - Social card (og:image): https://cdn.prod.website-files.com/63235599a30434033ca3d1c3/6359831a03a10433db8c0f43_ophelia-opengraph.webp ## UI Components - input: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=72px, shadow=none - buttonPrimary: background=#7B88B7, textColor=#FFFFFF, borderRadius=1800px, shadow=none - buttonSecondary: background=#122048, textColor=#FFFFFF, borderColor=#7B88B7, borderRadius=1280px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Individuals seeking treatment for opioid addiction ## Ophelia Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Ophelia study: Insured patients and online OUD treatment** - Image: https://cdn.prod.website-files.com/6345fd5afa932e34e6d158b1/654adbd109f4979ccfd75506_insured-patient-summary-page3.jpg - Source: https://ophelia.com/research/ophelia-study-insured-patients-and-online-oud-treatment - **Patient Stories: Meet Sherena | Ophelia Patient Success Stories** - Image: https://cdn.prod.website-files.com/6345fd5afa932e34e6d158b1/635221ab39132d7f55ea7311_631758caccbf3c71b9145535_sherena-blog-post.jpeg - Source: https://ophelia.com/blog/meet-sherena - **Meet Lewis** - Image: https://i.vimeocdn.com/video/1730663404-06246c51637a686a067476d41bcc74dd13ac89f49cd3924a566e60f116ae4300-d?f=webp - Source: https://ophelia.com/blog/meet-lewis - **Ophelia Blog | Resources for Opioid Addiction Treatment** - Image: https://cdn.prod.website-files.com/6345fd5afa932e34e6d158b1/6797ddefc19cddb4b0cb8eda_Blog_Guide%20to%20using%20Fidelis%20(NY%20for%20Suboxone_MAT.jpg - Source: https://ophelia.com/blog - **Ophelia study: Insured patients and online OUD treatment** - Image: https://cdn.prod.website-files.com/6345fd5afa932e34e6d158b1/654adba6477e6b142c0123de_insured-patient-summary.jpg - Source: https://ophelia.com/research/ophelia-study-insured-patients-and-online-oud-treatment - **Workplace Injuries & Opioid Use Disorder (OUD)** - Image: https://cdn.prod.website-files.com/6345fd5afa932e34e6d158b1/6717f751a62a2a4ac1ca682c_Blog_WorkplaceInjuriesAndOUD.jpg - Source: https://ophelia.com/blog/workplace-injuries-and-oud ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Now Text", "role": "body" }, { "family": "Helvetica Now Display Condensed", "role": "heading" } ], "colors": { "primary": "#122048", "secondary": "#A0ADD8", "accent": "#7B88B7", "background": "#F1F1DE", "textPrimary": "#000000", "link": "#A0ADD8" }, "typography": { "fontFamilies": { "primary": "Helvetica Now Text", "heading": "Helvetica Now Display Condensed" }, "fontStacks": { "heading": [ "Helvetica Now Display Condensed", "sans-serif" ], "body": [ "Helvetica Now Text", "sans-serif" ], "paragraph": [ "Helvetica Now Text", "sans-serif" ] }, "fontSizes": { "h1": "97.0667px", "h2": "54.1667px", "body": "12.8px" } }, "spacing": { "baseUnit": 4, "borderRadius": "26px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "72px", "borderRadiusCorners": { "topLeft": "72px", "topRight": "72px", "bottomRight": "72px", "bottomLeft": "72px" }, "shadow": "none" }, "buttonPrimary": { "background": "#7B88B7", "textColor": "#FFFFFF", "borderRadius": "1800px", "borderRadiusCorners": { "topLeft": "1800px", "topRight": "1800px", "bottomRight": "1800px", "bottomLeft": "1800px" }, "shadow": "none" }, "buttonSecondary": { "background": "#122048", "textColor": "#FFFFFF", "borderColor": "#7B88B7", "borderRadius": "1280px", "borderRadiusCorners": { "topLeft": "1280px", "topRight": "1280px", "bottomRight": "1280px", "bottomLeft": "1280px" }, "shadow": "none" } }, "images": { "logo": "https://useruploads.vwo.io/useruploads/672253/images/c72b2867be8b8b0942e7976ea99a947b_ophelialogowordmarkblack.png", "favicon": "https://cdn.prod.website-files.com/63235599a30434033ca3d1c3/6346c631bc97783a362fe9b4_ophelia-favicon.png", "ogImage": "https://cdn.prod.website-files.com/63235599a30434033ca3d1c3/6359831a03a10433db8c0f43_ophelia-opengraph.webp", "logoHref": "/", "logoAlt": "Ophelia logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ophelia'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Explore Treatment", "reasoning": "Button #5 has a vibrant blue color (#7B88B7) and action-oriented text 'Explore Treatment', making it a strong candidate for the primary CTA." }, "secondary": { "index": 11, "text": "Agree", "reasoning": "Button #11 has a different color (#122048) and serves a secondary function with the text 'Agree', suitable for a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Individuals seeking treatment for opioid addiction" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ophelia'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```