# Optic Brand Identity A complete profile of **Optic**'s visual system — colors, typography, components, and personality — extracted from http://useoptic.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/optic - Machine-readable JSON: https://characterquilt.com/branding/optic.json - Per-page llms.txt: https://characterquilt.com/branding/optic/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #59636E | | Accent | #1F883D | | Body Font | Mona Sans VF | | Heading Font | Mona Sans VF | ## Color Palette - primary: #59636E - secondary: #D1D9E0 - accent: #1F883D - background: #FFFFFF - textPrimary: #1F2328 - link: #1F883D ## Typography - primary: Mona Sans VF — https://fonts.google.com/specimen/Mona+Sans+VF - heading: Mona Sans VF — https://fonts.google.com/specimen/Mona+Sans+VF ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2232%22%20aria-hidden%3D%22true%22%20viewBox%3D%220%200%2024%2024%22%20version%3D%221.1%22%20width%3D%2232%22%20data-view-component%3D%22true%22%20class%3D%22octicon%20octicon-mark-github%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cpath%20d%3D%22M10.226%2017.284c-2.965-.36-5.054-2.493-5.054-5.256%200-1.123.404-2.336%201.078-3.144-.292-.741-.247-2.314.09-2.965.898-.112%202.111.36%202.83%201.01.853-.269%201.752-.404%202.853-.404%201.1%200%201.999.135%202.807.382.696-.629%201.932-1.1%202.83-.988.315.606.36%202.179.067%202.942.72.854%201.101%202%201.101%203.167%200%202.763-2.089%204.852-5.098%205.234.763.494%201.28%201.572%201.28%202.807v2.336c0%20.674.561%201.056%201.235.786%204.066-1.55%207.255-5.615%207.255-10.646C23.5%206.188%2018.334%201%2011.978%201%205.62%201%20.5%206.188.5%2012.545c0%204.986%203.167%209.12%207.435%2010.669.606.225%201.19-.18%201.19-.786V20.63a2.9%202.9%200%200%201-1.078.224c-1.483%200-2.359-.808-2.987-2.313-.247-.607-.517-.966-1.034-1.033-.27-.023-.359-.135-.359-.27%200-.27.45-.471.898-.471.652%200%201.213.404%201.797%201.235.45.651.921.943%201.483.943.561%200%20.92-.202%201.437-.719.382-.381.674-.718.944-.943%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E - Favicon: https://github.com/fluidicon.png - Social card (og:image): https://opengraph.githubassets.com/b66e02dd361143b92a266e992a22e7d3f6bd0dfc553b319e59c7cf4b88b3ff78/opticdev/optic ## UI Components - input: background=transparent, textColor=#1F2328, borderColor=null, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and tech professionals ## Optic Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **8,972 Optics Ads Royalty-Free Images, Stock Photos & Pictures | Shutterstock** - Image: https://www.shutterstock.com/image-vector/vector-eyesight-test-chart-glasses-260nw-403473154.jpg - Source: https://www.shutterstock.com/search/optics-ads - **Getting Started with OPTIC Reporting | OpenText Community** - Image: https://community.opentext.com/cfs-file/__key/communityserver-blogs-components-weblogfiles/00-00-00-00-32/NOM_2D00_OpsB-Reporting-BVD.PNG - Source: https://community.opentext.com/it-ops-cloud/b/it-ops-cloud-blog/posts/getting-started-with-optic-reporting - **Optic Website Page Template for Webflow** - Image: https://cdn.prod.website-files.com/64da807a9aa000087e97b92d/64edd337f8e4fdc6546f3b03_5f35483a8d0d2cb69b008750_Thumb.png - Source: https://webflow.com/templates/html/optic-startup-website-template - **Optic Express ad (1992)** - Image: https://i.ytimg.com/vi/zXDF0cLr9Fw/maxresdefault.jpg - Source: https://www.youtube.com/watch?v=zXDF0cLr9Fw - **Getting Started with OPTIC Reporting | OpenText Community** - Image: https://community.opentext.com/cfs-file/__key/communityserver-blogs-components-weblogfiles/00-00-00-00-32/1447.OPTIC-with-OPTIC-Reporting4.png - Source: https://community.opentext.com/it-ops-cloud/b/it-ops-cloud-blog/posts/getting-started-with-optic-reporting - **Optic - Webflow HTML Website Template** - Image: https://cdn.prod.website-files.com/5f0cefea45df2a2a5af4fa7d/5f20b1cf5fed45b43e3bf1db_landing-02.jpg - Source: https://optic-template.webflow.io/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Mona Sans VF", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Noto Sans", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#59636E", "secondary": "#D1D9E0", "accent": "#1F883D", "background": "#FFFFFF", "textPrimary": "#1F2328", "link": "#1F883D" }, "typography": { "fontFamilies": { "primary": "Mona Sans VF", "heading": "Mona Sans VF" }, "fontStacks": { "heading": [ "Mona Sans VF", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Noto Sans", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "body": [ "Mona Sans VF", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Noto Sans", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "paragraph": [ "Mona Sans VF", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Noto Sans", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ] }, "fontSizes": { "h1": "32px", "h2": "24px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "6px" }, "components": { "input": { "background": "transparent", "textColor": "#1F2328", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2232%22%20aria-hidden%3D%22true%22%20viewBox%3D%220%200%2024%2024%22%20version%3D%221.1%22%20width%3D%2232%22%20data-view-component%3D%22true%22%20class%3D%22octicon%20octicon-mark-github%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cpath%20d%3D%22M10.226%2017.284c-2.965-.36-5.054-2.493-5.054-5.256%200-1.123.404-2.336%201.078-3.144-.292-.741-.247-2.314.09-2.965.898-.112%202.111.36%202.83%201.01.853-.269%201.752-.404%202.853-.404%201.1%200%201.999.135%202.807.382.696-.629%201.932-1.1%202.83-.988.315.606.36%202.179.067%202.942.72.854%201.101%202%201.101%203.167%200%202.763-2.089%204.852-5.098%205.234.763.494%201.28%201.572%201.28%202.807v2.336c0%20.674.561%201.056%201.235.786%204.066-1.55%207.255-5.615%207.255-10.646C23.5%206.188%2018.334%201%2011.978%201%205.62%201%20.5%206.188.5%2012.545c0%204.986%203.167%209.12%207.435%2010.669.606.225%201.19-.18%201.19-.786V20.63a2.9%202.9%200%200%201-1.078.224c-1.483%200-2.359-.808-2.987-2.313-.247-.607-.517-.966-1.034-1.033-.27-.023-.359-.135-.359-.27%200-.27.45-.471.898-.471.652%200%201.213.404%201.797%201.235.45.651.921.943%201.483.943.561%200%20.92-.202%201.437-.719.382-.381.674-.718.944-.943%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E", "favicon": "https://github.com/fluidicon.png", "ogImage": "https://opengraph.githubassets.com/b66e02dd361143b92a266e992a22e7d3f6bd0dfc553b319e59c7cf4b88b3ff78/opticdev/optic", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which is a strong indicator of being the main brand logo for GitHub.", "confidence": 0.9, "source": "llm" }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and tech professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0, "colors": 0.9, "overall": 0.45 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which is a strong indicator of being the main brand logo for GitHub.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false } } } ```