# Optilly/Installmonetizer Brand Identity A complete profile of **Optilly/Installmonetizer**'s visual system — colors, typography, components, and personality — extracted from http://optilly.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/optilly-installmonetizer - Machine-readable JSON: https://characterquilt.com/branding/optilly-installmonetizer.json - Per-page llms.txt: https://characterquilt.com/branding/optilly-installmonetizer/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #19184A | | Accent | #EEF1FC | | Body Font | DM Sans | | Heading Font | DM Sans | ## Color Palette - primary: #19184A - secondary: #637CF7 - accent: #EEF1FC - background: #F8FAFC - textPrimary: #343434 - link: #0F172A ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: DM Sans — https://fonts.google.com/specimen/DM+Sans ## Visual Assets - Logo: https://img.atom.com//public/images/logo.svg - Favicon: https://www.atom.com/assets/images/atom-favicon.png - Social card (og:image): https://img.atom.com/story_images/visual_images/1726201725-Optilly-750x450.jpg?class=show ## UI Components - input: background=#FFFFFF, textColor=#0F172A, borderColor=#E2E8F0, borderRadius=13.08px, shadow=none - buttonPrimary: background=#EEF1FC, textColor=#343434, borderColor=#BFCAFA, borderRadius=13.08px, shadow=rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px - buttonSecondary: background=#FEFEFE, textColor=#343434, borderRadius=13.08px, shadow=rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses looking to purchase premium domains ## Optilly/Installmonetizer Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Optilly.com — Premium Domain For Sale | Atom** - Image: https://www.atom.com/assets/imgs/onenamingplatform.jpg - Source: https://optilly.com/ - **jeffboudier/yc-companies-august-2025 · Datasets at Hugging Face** - Image: https://cdn-thumbnails.huggingface.co/social-thumbnails/datasets/jeffboudier/yc-companies-august-2025.png - Source: https://huggingface.co/datasets/jeffboudier/yc-companies-august-2025 - **Sudhakar C. - Emeritus | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D5603AQF63g7jYq14-Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718246907272?e=2147483647&v=beta&t=1YBjRWtAGCke6taEIgiEuFRN0624Gdx_a9qI70FDKOs - Source: https://in.linkedin.com/in/schintu - **Vince M. - Anything | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D5622AQE5d97NObKKDA/feedshare-shrink_800/B56Z1FWdb7IIAc-/0/1774985009269?e=2147483647&v=beta&t=YYwlAG4EM3YbghbRLelk7qLlaXpLU7_IQ7kwirKp_j4 - Source: https://www.linkedin.com/in/vince-m-963b526 - **Vince M. - Anything | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D5610AQHf-FtUO4Tv_A/ads-video-thumbnail_720_1280/B56ZoI4mR8HIAY-/0/1761085649031?e=2147483647&v=beta&t=6zdvFaHTjYRPNmdwhIe2px_usIoS3iPK-Q72a5QuULc - Source: https://www.linkedin.com/in/vince-m-963b526 - **Vince M. - Anything | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D4D22AQFRPCXcDmJ35Q/feedshare-shrink_800/B4DZ0fALEEIcAc-/0/1774341632944?e=2147483647&v=beta&t=GFJHMhuKJ1UuWFpSbJ9enpIvgJVaYmy2bPWSIpWaOs4 - Source: https://www.linkedin.com/in/vince-m-963b526 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DM Sans", "role": "body" }, { "family": "Inter", "role": "body" }, { "family": "Product Sans", "role": "body" }, { "family": "Plus Jakarta Sans", "role": "unknown" } ], "colors": { "primary": "#19184A", "secondary": "#637CF7", "accent": "#EEF1FC", "background": "#F8FAFC", "textPrimary": "#343434", "link": "#0F172A" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "DM Sans" }, "fontStacks": { "heading": [ "DM Sans", "Inter", "Product Sans", "sans-serif" ], "body": [ "DM Sans", "Inter", "Product Sans", "sans-serif" ], "paragraph": [ "DM Sans", "Inter", "Product Sans", "sans-serif" ] }, "fontSizes": { "h1": "52.32px", "h2": "19.62px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#0F172A", "borderColor": "#E2E8F0", "borderRadius": "13.08px", "borderRadiusCorners": { "topLeft": "13.08px", "topRight": "13.08px", "bottomRight": "13.08px", "bottomLeft": "13.08px" }, "shadow": "none" }, "buttonPrimary": { "background": "#EEF1FC", "textColor": "#343434", "borderColor": "#BFCAFA", "borderRadius": "13.08px", "borderRadiusCorners": { "topLeft": "13.08px", "topRight": "13.08px", "bottomRight": "13.08px", "bottomLeft": "13.08px" }, "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px" }, "buttonSecondary": { "background": "#FEFEFE", "textColor": "#343434", "borderRadius": "13.08px", "borderRadiusCorners": { "topLeft": "13.08px", "topRight": "13.08px", "bottomRight": "13.08px", "bottomLeft": "13.08px" }, "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px" } }, "images": { "logo": "https://img.atom.com//public/images/logo.svg", "favicon": "https://www.atom.com/assets/images/atom-favicon.png", "ogImage": "https://img.atom.com/story_images/visual_images/1726201725-Optilly-750x450.jpg?class=show", "logoHref": "https://www.atom.com", "logoAlt": "Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Buy Now\n \n \n ", "reasoning": "Button #2 'Buy Now' has a vibrant blue background (#EEF1FC) and action-oriented text, making it the primary CTA." }, "secondary": { "index": 0, "text": "Secure This Domain", "reasoning": "Button #0 'Secure This Domain' has a different background color (#FEFEFE) and serves as a secondary action." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses looking to purchase premium domains" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```