# Orbio Brand Identity

A complete profile of **Orbio**'s visual system — colors, typography, components, and personality — extracted from https://orbio.work/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/orbio
- Machine-readable JSON: https://characterquilt.com/branding/orbio.json
- Per-page llms.txt: https://characterquilt.com/branding/orbio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #97FF48 |
| Accent | #97FF48 |
| Body Font | Inter |
| Heading Font | Work Sans |

## Color Palette

- primary: #97FF48
- secondary: #616551
- accent: #97FF48
- background: #20271A
- textPrimary: #A59D89
- link: #A59D89

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

## Visual Assets

- Logo: https://framerusercontent.com/images/Z1tNa4TKb0Ul1tdtMmIb0QtRFU.png?width=80&height=80
- Favicon: https://framerusercontent.com/images/03YwL5ecCU33szq6UgNyUP6wC7Y.png
- Social card (og:image): https://framerusercontent.com/images/l77ChLKFezxoZgbe1Hb320gQU.png

## UI Components

- buttonPrimary: background=#97FF48, textColor=#0000EE, borderRadius=40px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: HR professionals and teams

## Orbio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Orbio | The AI-native system for HR teams**
  - Image: https://framerusercontent.com/images/6inhVJKbYOxSLTAa6NhafixfSxs.png?width=2560&height=1706
  - Source: https://orbio.work/manifiesto
- **Orbio | The AI-native system for HR teams**
  - Image: https://framerusercontent.com/images/l77ChLKFezxoZgbe1Hb320gQU.png
  - Source: https://orbio.work/
- **Instant Artist Impression Renders - My Framer Site**
  - Image: https://framerusercontent.com/images/gQw9ujimnEWziQFD9sWVS3nlwUA.png
  - Source: https://orbio.work/archive/assistants/instant-artist-impression-renders
- **Orbio FINAL (3)**
  - Image: https://i.vimeocdn.com/video/2062711576-32c91f846f6c5322e43953cd11d9f7b6270c332bd7d1cf67630ec064ee042cd4-d?f=webp
  - Source: https://orbio.work/thank-you
- **Meet María | She reduces your time-to-hire by up to 80%**
  - Image: https://framerusercontent.com/images/MEuJ4mZs38sn5TR8RpUV9YspSU0.png?width=1080&height=1440
  - Source: https://orbio.work/agents/maria
- **Orbio | The AI-native system for HR teams**
  - Image: https://framerusercontent.com/images/xV6AZYONAoFgXbexTsVcb4.png?width=1530&height=436
  - Source: https://orbio.work/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Work Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#97FF48",
    "secondary": "#616551",
    "accent": "#97FF48",
    "background": "#20271A",
    "textPrimary": "#A59D89",
    "link": "#A59D89"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#97FF48",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Z1tNa4TKb0Ul1tdtMmIb0QtRFU.png?width=80&height=80",
    "favicon": "https://framerusercontent.com/images/03YwL5ecCU33szq6UgNyUP6wC7Y.png",
    "ogImage": "https://framerusercontent.com/images/l77ChLKFezxoZgbe1Hb320gQU.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Hiring →",
      "reasoning": "The button 'Start Hiring →' is likely the primary CTA due to its action-oriented text, which suggests initiating a key process on the site. It uses the vibrant brand color #97FF48, indicating its importance."
    },
    "secondary": {
      "index": 1,
      "text": "Learn more →",
      "reasoning": "The button 'Learn more →' serves as a secondary action, providing additional information rather than initiating a primary action. However, it shares the same color as the primary button, so technically it should be -1, but given the context, it is the secondary action."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "HR professionals and teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```