{
  "name": "Orchard",
  "slug": "orchard",
  "domain": "https://www.orchard.ai/",
  "sources": [
    "startups_gallery"
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  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Geist",
        "role": "heading"
      },
      {
        "family": "Archivo",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#DB0535",
      "secondary": "#3898EC",
      "accent": "#1A0F3A",
      "background": "#FCFCFC",
      "textPrimary": "#1A0F3A",
      "link": "#1A0F3A"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Archivo",
        "heading": "Geist"
      },
      "fontStacks": {
        "heading": [
          "Archivo",
          "sans-serif"
        ],
        "body": [
          "Geist",
          "sans-serif"
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        "paragraph": [
          "Geist",
          "sans-serif"
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      "fontSizes": {
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        "h2": "102.394px",
        "body": "23.04px"
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    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#1A0F3A",
        "textColor": "#F0F4F7",
        "borderRadius": "640px",
        "borderRadiusCorners": {
          "topLeft": "640px",
          "topRight": "640px",
          "bottomRight": "640px",
          "bottomLeft": "640px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F0F4F7",
        "textColor": "#333333",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddb073f8c98f4f747fd16_OrchardRobotics_Logo.png",
      "favicon": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f0cb813f16fc35e3df07b6_OrchardRobotics_LogoFavicon.png",
      "ogImage": "https://pbs.twimg.com/media/Gi72Jpza4AE37pN?format=jpg&name=large",
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is visible, medium-sized, and links to the homepage, matching the favicon and brand name 'Orchard'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 5,
        "text": "Learn More",
        "reasoning": "Button #5 has a vibrant background color (#1A0F3A) which is distinct and stands out as a primary call-to-action. The text 'Learn More' is action-oriented, making it suitable as the primary CTA."
      },
      "secondary": {
        "index": 4,
        "text": "Learn More",
        "reasoning": "Button #4 has a different background color (#F0F4F7) from the primary button and serves as a secondary option with the same 'Learn More' text, which is less prominent than the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "tech-savvy professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and links to the homepage, matching the favicon and brand name 'Orchard'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/orchard/2f8e2ae816.webp",
      "alt": "Vineyard Robotics (a division of Orchard Robotics)",
      "source_url": "https://www.orchard.ai/vineyards",
      "image_url": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/691aeffaa1a6fa61e708f0c9_Ellipse%205.jpg",
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      "alt": "Vineyard Robotics (a division of Orchard Robotics)",
      "source_url": "https://www.orchard.ai/vineyards",
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      "alt": "Vineyard Robotics (a division of Orchard Robotics)",
      "source_url": "https://www.orchard.ai/vineyards",
      "image_url": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddab088c635afeb05f901_milad-fakurian-HE1_K4_-QT8-unsplash.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/orchard/168a403f21.webp",
      "alt": "Orchard",
      "source_url": "https://www.orchard.ai/",
      "image_url": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f15a0335792023fa54b0de_canary.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/orchard/905a415a8a.webp",
      "alt": "Orchard",
      "source_url": "https://www.orchard.ai/",
      "image_url": "https://cdn.prod.website-files.com/67eddab088c635afeb05f6a6/67f08261d04bf4744470531a_nwfm%20header.jpg",
      "width": 1532,
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      "bytes": 390469,
      "query": "site:orchard.ai blog",
      "query_suffix": "site:orchard.ai blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/orchard/440a77846f.webp",
      "alt": "Vineyard Robotics (a division of Orchard Robotics)",
      "source_url": "https://www.orchard.ai/vineyards",
      "image_url": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f157e2f71b33ff4c2a5708_image%20(47).png",
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  ],
  "font_resources": [
    {
      "family": "Archivo",
      "google_fonts_url": "https://fonts.google.com/specimen/Archivo"
    },
    {
      "family": "Geist",
      "google_fonts_url": "https://fonts.google.com/specimen/Geist"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Archivo&family=Geist&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/orchard",
  "agent_instructions": "You are designing or implementing in Orchard's brand identity.\n\n# Brand profile\n- Company: Orchard\n- Source: https://www.orchard.ai/\n- Color scheme: light\n\n# Colors\n- primary: #DB0535\n- secondary: #3898EC\n- accent: #1A0F3A\n- background: #FCFCFC\n- textPrimary: #1A0F3A\n- link: #1A0F3A\n\n# Typography\n- primary: Archivo — https://fonts.google.com/specimen/Archivo\n- heading: Geist — https://fonts.google.com/specimen/Geist\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Archivo&family=Geist&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#1A0F3A, textColor=#F0F4F7, borderRadius=640px, shadow=none\n- buttonSecondary: background=#F0F4F7, textColor=#333333, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/orchard.json",
  "page_markdown": "# Orchard Brand Identity\n\nA complete profile of **Orchard**'s visual system — colors, typography, components, and personality — extracted from https://www.orchard.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/orchard\n- Machine-readable JSON: https://characterquilt.com/branding/orchard.json\n- Per-page llms.txt: https://characterquilt.com/branding/orchard/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #DB0535 |\n| Accent | #1A0F3A |\n| Body Font | Archivo |\n| Heading Font | Geist |\n\n## Color Palette\n\n- primary: #DB0535\n- secondary: #3898EC\n- accent: #1A0F3A\n- background: #FCFCFC\n- textPrimary: #1A0F3A\n- link: #1A0F3A\n\n## Typography\n\n- primary: Archivo — https://fonts.google.com/specimen/Archivo\n- heading: Geist — https://fonts.google.com/specimen/Geist\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddb073f8c98f4f747fd16_OrchardRobotics_Logo.png\n- Favicon: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f0cb813f16fc35e3df07b6_OrchardRobotics_LogoFavicon.png\n- Social card (og:image): https://pbs.twimg.com/media/Gi72Jpza4AE37pN?format=jpg&name=large\n\n## UI Components\n\n- buttonPrimary: background=#1A0F3A, textColor=#F0F4F7, borderRadius=640px, shadow=none\n- buttonSecondary: background=#F0F4F7, textColor=#333333, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy professionals\n\n## Orchard Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Vineyard Robotics (a division of Orchard Robotics)**\n  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/691aeffaa1a6fa61e708f0c9_Ellipse%205.jpg\n  - Source: https://www.orchard.ai/vineyards\n- **Vineyard Robotics (a division of Orchard Robotics)**\n  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/691aef4fdee4580612dc7557_IMG_1391.jpg\n  - Source: https://www.orchard.ai/vineyards\n- **Vineyard Robotics (a division of Orchard Robotics)**\n  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddab088c635afeb05f901_milad-fakurian-HE1_K4_-QT8-unsplash.jpg\n  - Source: https://www.orchard.ai/vineyards\n- **Orchard**\n  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f15a0335792023fa54b0de_canary.jpg\n  - Source: https://www.orchard.ai/\n- **Orchard**\n  - Image: https://cdn.prod.website-files.com/67eddab088c635afeb05f6a6/67f08261d04bf4744470531a_nwfm%20header.jpg\n  - Source: https://www.orchard.ai/\n- **Vineyard Robotics (a division of Orchard Robotics)**\n  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f157e2f71b33ff4c2a5708_image%20(47).png\n  - Source: https://www.orchard.ai/vineyards\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Geist\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Archivo\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#DB0535\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#1A0F3A\",\n    \"background\": \"#FCFCFC\",\n    \"textPrimary\": \"#1A0F3A\",\n    \"link\": \"#1A0F3A\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Archivo\",\n      \"heading\": \"Geist\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Archivo\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Geist\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Geist\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"81.9264px\",\n      \"h2\": \"102.394px\",\n      \"body\": \"23.04px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#1A0F3A\",\n      \"textColor\": \"#F0F4F7\",\n      \"borderRadius\": \"640px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"640px\",\n        \"topRight\": \"640px\",\n        \"bottomRight\": \"640px\",\n        \"bottomLeft\": \"640px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F0F4F7\",\n      \"textColor\": \"#333333\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddb073f8c98f4f747fd16_OrchardRobotics_Logo.png\",\n    \"favicon\": \"https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f0cb813f16fc35e3df07b6_OrchardRobotics_LogoFavicon.png\",\n    \"ogImage\": \"https://pbs.twimg.com/media/Gi72Jpza4AE37pN?format=jpg&name=large\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, medium-sized, and links to the homepage, matching the favicon and brand name 'Orchard'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 5,\n      \"text\": \"Learn More\",\n      \"reasoning\": \"Button #5 has a vibrant background color (#1A0F3A) which is distinct and stands out as a primary call-to-action. The text 'Learn More' is action-oriented, making it suitable as the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 4,\n      \"text\": \"Learn More\",\n      \"reasoning\": \"Button #4 has a different background color (#F0F4F7) from the primary button and serves as a secondary option with the same 'Learn More' text, which is less prominent than the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, medium-sized, and links to the homepage, matching the favicon and brand name 'Orchard'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}