# Orchard Brand Identity

A complete profile of **Orchard**'s visual system — colors, typography, components, and personality — extracted from https://www.orchard.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/orchard
- Machine-readable JSON: https://characterquilt.com/branding/orchard.json
- Per-page llms.txt: https://characterquilt.com/branding/orchard/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DB0535 |
| Accent | #1A0F3A |
| Body Font | Archivo |
| Heading Font | Geist |

## Color Palette

- primary: #DB0535
- secondary: #3898EC
- accent: #1A0F3A
- background: #FCFCFC
- textPrimary: #1A0F3A
- link: #1A0F3A

## Typography

- primary: Archivo — https://fonts.google.com/specimen/Archivo
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddb073f8c98f4f747fd16_OrchardRobotics_Logo.png
- Favicon: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f0cb813f16fc35e3df07b6_OrchardRobotics_LogoFavicon.png
- Social card (og:image): https://pbs.twimg.com/media/Gi72Jpza4AE37pN?format=jpg&name=large

## UI Components

- buttonPrimary: background=#1A0F3A, textColor=#F0F4F7, borderRadius=640px, shadow=none
- buttonSecondary: background=#F0F4F7, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Orchard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vineyard Robotics (a division of Orchard Robotics)**
  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/691aeffaa1a6fa61e708f0c9_Ellipse%205.jpg
  - Source: https://www.orchard.ai/vineyards
- **Vineyard Robotics (a division of Orchard Robotics)**
  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/691aef4fdee4580612dc7557_IMG_1391.jpg
  - Source: https://www.orchard.ai/vineyards
- **Vineyard Robotics (a division of Orchard Robotics)**
  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddab088c635afeb05f901_milad-fakurian-HE1_K4_-QT8-unsplash.jpg
  - Source: https://www.orchard.ai/vineyards
- **Orchard**
  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f15a0335792023fa54b0de_canary.jpg
  - Source: https://www.orchard.ai/
- **Orchard**
  - Image: https://cdn.prod.website-files.com/67eddab088c635afeb05f6a6/67f08261d04bf4744470531a_nwfm%20header.jpg
  - Source: https://www.orchard.ai/
- **Vineyard Robotics (a division of Orchard Robotics)**
  - Image: https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f157e2f71b33ff4c2a5708_image%20(47).png
  - Source: https://www.orchard.ai/vineyards

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Archivo",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#DB0535",
    "secondary": "#3898EC",
    "accent": "#1A0F3A",
    "background": "#FCFCFC",
    "textPrimary": "#1A0F3A",
    "link": "#1A0F3A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Archivo",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Archivo",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "81.9264px",
      "h2": "102.394px",
      "body": "23.04px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A0F3A",
      "textColor": "#F0F4F7",
      "borderRadius": "640px",
      "borderRadiusCorners": {
        "topLeft": "640px",
        "topRight": "640px",
        "bottomRight": "640px",
        "bottomLeft": "640px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0F4F7",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67eddb073f8c98f4f747fd16_OrchardRobotics_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/67eddaaf88c635afeb05f614/67f0cb813f16fc35e3df07b6_OrchardRobotics_LogoFavicon.png",
    "ogImage": "https://pbs.twimg.com/media/Gi72Jpza4AE37pN?format=jpg&name=large",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and links to the homepage, matching the favicon and brand name 'Orchard'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Learn More",
      "reasoning": "Button #5 has a vibrant background color (#1A0F3A) which is distinct and stands out as a primary call-to-action. The text 'Learn More' is action-oriented, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Learn More",
      "reasoning": "Button #4 has a different background color (#F0F4F7) from the primary button and serves as a secondary option with the same 'Learn More' text, which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and links to the homepage, matching the favicon and brand name 'Orchard'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```