# Orchids Brand Identity

A complete profile of **Orchids**'s visual system — colors, typography, components, and personality — extracted from https://www.orchids.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/orchids
- Machine-readable JSON: https://characterquilt.com/branding/orchids.json
- Per-page llms.txt: https://characterquilt.com/branding/orchids/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FCAA26 |
| Accent | #75DC84 |
| Body Font | seasonSans |
| Heading Font | seasonSans |

## Color Palette

- primary: #FCAA26
- secondary: #4A8352
- accent: #75DC84
- background: #141414
- textPrimary: #141414
- link: #75DC84

## Typography

- primary: seasonSans — https://fonts.google.com/specimen/seasonSans
- heading: seasonSans — https://fonts.google.com/specimen/seasonSans

## Visual Assets

- Logo: https://www.orchids.app/orchids-wordmark.svg?dpl=dpl_9H1sN72qspjVBmLqWixWraus8f7H
- Favicon: https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/bilal-assets/Mobile%20image.png
- Social card (og:image): https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/bilal-assets/Site%20Preview%20Screen.png

## UI Components

- input: background=transparent, textColor=#FAFAFA, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FAFAFA, textColor=#141414, borderColor=#303030, borderRadius=8px, shadow=none
- buttonSecondary: background=#2A2A2A, textColor=#FAFAFA, borderColor=#434343, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech-savvy users

## Orchids Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Orchids - The AI App Builder**
  - Image: https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/bilal-assets/Site%20Preview%20Screen.png
  - Source: https://www.orchids.app/
- **20 Best Softr Alternatives for Efficient No-Code App Builders**
  - Image: https://gbewujrcqwjidpwnkgrl.supabase.co/storage/v1/object/public/image-uploads/Orchids%20March%2021st/1%20-%20Three-step%20process%20showing%20Softr_s%20quick%20setup,%20drag-and-drop%20interface,%20and%20connected%20data%20sources.png
  - Source: https://www.orchids.app/blog/20-best-softr-alternatives-for-efficient-no-code-app-builders
- **Orchids - The AI App Builder**
  - Image: https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/bilal-assets/Mobile%20image.png
  - Source: https://www.orchids.app/
- **Bud - Your AI Worker**
  - Image: https://gbewujrcqwjidpwnkgrl.supabase.co/storage/v1/object/public/bud-assets/bud-agent-with-a-computer.png
  - Source: https://www.orchids.app/waitlist
- **Bud - Your AI Worker**
  - Image: https://gbewujrcqwjidpwnkgrl.supabase.co/storage/v1/object/public/bud-assets/Bud_Mobile.png
  - Source: https://www.orchids.app/waitlist
- **Enterprise - Orchids**
  - Image: https://www.orchids.app/enterprise-main.gif
  - Source: https://www.orchids.app/enterprise

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "seasonSans",
      "role": "body"
    },
    {
      "family": "seasonMix",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FCAA26",
    "secondary": "#4A8352",
    "accent": "#75DC84",
    "background": "#141414",
    "textPrimary": "#141414",
    "link": "#75DC84"
  },
  "typography": {
    "fontFamilies": {
      "primary": "seasonSans",
      "heading": "seasonSans"
    },
    "fontStacks": {
      "heading": [
        "seasonMix"
      ],
      "body": [
        "seasonSans",
        "sans-serif"
      ],
      "paragraph": [
        "seasonSans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FAFAFA",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FAFAFA",
      "textColor": "#141414",
      "borderColor": "#303030",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2A2A2A",
      "textColor": "#FAFAFA",
      "borderColor": "#434343",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.orchids.app/orchids-wordmark.svg?dpl=dpl_9H1sN72qspjVBmLqWixWraus8f7H",
    "favicon": "https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/bilal-assets/Mobile%20image.png",
    "ogImage": "https://slelguoygbfzlpylpxfs.supabase.co/storage/v1/object/public/bilal-assets/Site%20Preview%20Screen.png",
    "logoHref": "/",
    "logoAlt": "Orchids - The AI App Builder"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is a medium-sized, visible logo with alt text matching the brand 'Orchids' and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 11,
      "text": "View benchmark",
      "reasoning": "Button #11 has a distinct light background color (#FAFAFA) and action-oriented text 'View benchmark', making it stand out as a primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Chrome Extension",
      "reasoning": "Button #1 has a different dark background color (#2A2A2A) and provides a secondary action 'Chrome Extension', fitting the secondary role."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is a medium-sized, visible logo with alt text matching the brand 'Orchids' and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```