# Overstand Labs Brand Identity A complete profile of **Overstand Labs**'s visual system — colors, typography, components, and personality — extracted from https://overstandlabs.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/overstand-labs - Machine-readable JSON: https://characterquilt.com/branding/overstand-labs.json - Per-page llms.txt: https://characterquilt.com/branding/overstand-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #45556C | | Accent | #718259 | | Body Font | Plus Jakarta Sans | | Heading Font | Plus Jakarta Sans | ## Color Palette - primary: #45556C - secondary: #8E9C78 - accent: #718259 - background: #FFFFFF - textPrimary: #0F172B - link: #0F172B ## Typography - primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans - heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans ## Visual Assets - Logo: https://overstandlabs.com/logo-dark.svg - Favicon: https://overstandlabs.com/favicon.svg - Social card (og:image): https://overstandlabs.com/og-default.svg ## UI Components - input: background=#FFFFFF, textColor=#0F172B, borderColor=#E2E8F0, borderRadius=12px, shadow=none - buttonPrimary: background=#718259, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.581792 -0.0375385 0.0506547 / 0.3) 0px 10px 15px -3px, oklab(0.581792 -0.0375385 0.0506547 / 0.3) 0px 4px 6px -4px - buttonSecondary: background=#F1F5F9, textColor=#62748E, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals seeking customer insights ## Overstand Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog | Overstand** - Image: https://images.unsplash.com/photo-1517048676732-d65bc937f952?w=800&auto=format&fit=crop&q=80 - Source: https://overstandlabs.com/blogs - **About | Overstand Labs** - Image: https://overstandlabs.com/photos/founders-together.jpg - Source: https://overstandlabs.com/about - **🚀 Overstand Labs launched! The platform for upselling your enterprise accounts "The cross-selling engine for enterprise software companies." 🌐 https://t.co/L5sXnZCmek 🚩 Overstand is designed to read all customer communications and flag opportunities** - Image: https://pbs.twimg.com/media/GXoSHZEbMAA5gqY.jpg - Source: https://x.com/tryfondo/status/1835805853271937417 - **Overstand Labs: Navigate any set of data - no matter how large - in minutes. | Y Combinator** - Image: https://i.ytimg.com/vi/KrOwutgKsEA/maxresdefault.jpg - Source: https://www.ycombinator.com/companies/overstand-labs - **Founding Software Engineer - Forward Deployed at Overstand Labs | Y Combinator** - Image: https://bookface-images.s3.amazonaws.com/logos/7f172b3108877930085c46a3b4acaf55ec929e78.png?1738021827 - Source: https://www.ycombinator.com/companies/overstand-labs/jobs/z8V0NJB-founding-software-engineer-forward-deployed - **Overstand: The Data Lab for Enterprise - YouTube** - Image: https://i.ytimg.com/vi/KrOwutgKsEA/sddefault.jpg - Source: https://www.youtube.com/watch?v=KrOwutgKsEA ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Plus Jakarta Sans", "role": "body" } ], "colors": { "primary": "#45556C", "secondary": "#8E9C78", "accent": "#718259", "background": "#FFFFFF", "textPrimary": "#0F172B", "link": "#0F172B" }, "typography": { "fontFamilies": { "primary": "Plus Jakarta Sans", "heading": "Plus Jakarta Sans" }, "fontStacks": { "heading": [ "Plus Jakarta Sans", "system-ui", "sans-serif" ], "body": [ "Plus Jakarta Sans", "system-ui", "sans-serif" ], "paragraph": [ "Plus Jakarta Sans", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "36px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#0F172B", "borderColor": "#E2E8F0", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonPrimary": { "background": "#718259", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.581792 -0.0375385 0.0506547 / 0.3) 0px 10px 15px -3px, oklab(0.581792 -0.0375385 0.0506547 / 0.3) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "#F1F5F9", "textColor": "#62748E", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://overstandlabs.com/logo-dark.svg", "favicon": "https://overstandlabs.com/favicon.svg", "ogImage": "https://overstandlabs.com/og-default.svg", "logoHref": "/", "logoAlt": "Overstand" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Overstand'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "See a Demo", "reasoning": "Button #0 has a vibrant green background (#718259), which is a brand color, and the text 'See a Demo' is action-oriented, making it a strong candidate for the primary CTA." }, "secondary": { "index": 3, "text": "Take Action", "reasoning": "Button #5 has a different background color (#F1F5F9) and the text 'Take Action', which complements the primary CTA by offering a secondary action." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals seeking customer insights" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Overstand'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```