# Ovipost Brand Identity A complete profile of **Ovipost**'s visual system — colors, typography, components, and personality — extracted from https://ovipost.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/ovipost - Machine-readable JSON: https://characterquilt.com/branding/ovipost.json - Per-page llms.txt: https://characterquilt.com/branding/ovipost/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #719E6B | | Accent | #719E6B | | Body Font | Source Sans Pro | | Heading Font | Roboto Slab | ## Color Palette - primary: #719E6B - secondary: #651818 - accent: #719E6B - background: #FFFFFF - textPrimary: #3A3A3A - link: #D20000 ## Typography - primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro - heading: Roboto Slab — https://fonts.google.com/specimen/Roboto+Slab ## Visual Assets - Logo: https://www.ovipost.com/cdn/shop/files/ovipost-horizontal-black_300x300.png?v=1614710639 - Favicon: https://www.ovipost.com/cdn/shop/files/ovipost-favicon_58da9be3-2d02-4c3e-a64b-23dd442925fd_32x32.png?v=1651598552 - Social card (og:image): http://www.ovipost.com/cdn/shop/files/ovipost-horizontal-black.png?v=1614710639 ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=#CCCCCC, borderRadius=2px, shadow=none - buttonPrimary: background=#719E6B, textColor=#FFFFFF, borderRadius=2px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: pet owners and reptile enthusiasts ## Ovipost Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog – Page 2 – Ovipost** - Image: https://www.ovipost.com/cdn/shop/articles/4k_realist-2438110907-07_43_21_2048x.png?v=1761496154 - Source: https://www.ovipost.com/blogs/news?page=2&srsltid=AfmBOoq639WcRcxnXq3JoHhYOYmnMsQ59BjRiSoWBXw4OMmmdLrGZuhZ - **Blog – Page 2 – Ovipost** - Image: https://www.ovipost.com/cdn/shop/articles/TA-2025-11-06-10-31-masterpiec-2017872419_2048x.png?v=1762903565 - Source: https://www.ovipost.com/blogs/news?page=2&srsltid=AfmBOoo7svRvjnZxKfDrdKj-z90nIusjiRz_X0ia2HTkvsjVEsO4gjxf - **Blog – Ovipost** - Image: https://www.ovipost.com/cdn/shop/articles/image-1-1_455x300@2x.webp?v=1772909698 - Source: https://www.ovipost.com/blogs/news?srsltid=AfmBOorUzTxAEBiSckHueIyl5y-ccVy64280X3V5Xey0sUUG19LPgO7x - **Blog – Ovipost** - Image: https://www.ovipost.com/cdn/shop/articles/TA-2026-01-08-15-55-06-4k_masterp-2257609116-1_2048x.png?v=1768092339 - Source: https://www.ovipost.com/blogs/news?srsltid=AfmBOore1idb97SpssJ27RgUhrr5xBNM0vuBG0PzWlIoUs1Z9a1Zipxf - **Blog – Tagged "care"– Ovipost** - Image: https://www.ovipost.com/cdn/shop/articles/cricket2-istock-PAID_2048x.jpg?v=1742462629 - Source: https://www.ovipost.com/blogs/news/tagged/care?srsltid=AfmBOorDz560mY4JSKka5E-2NPjZuOadmPhl6sy2HVhlOWC5jk1EV0bk - **Blog – Ovipost** - Image: https://www.ovipost.com/cdn/shop/articles/TA-2025-11-27-17-46-10-4k_masterp-2863481896_2048x.png?v=1764761909 - Source: https://www.ovipost.com/blogs/news?srsltid=AfmBOopI0iSEwjftww2POSJXRh3tRtK2tbxb0kBQ8LOzIhlejN3VOa42 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Source Sans Pro", "role": "body" }, { "family": "Roboto Slab", "role": "heading" } ], "colors": { "primary": "#719E6B", "secondary": "#651818", "accent": "#719E6B", "background": "#FFFFFF", "textPrimary": "#3A3A3A", "link": "#D20000" }, "typography": { "fontFamilies": { "primary": "Source Sans Pro", "heading": "Roboto Slab" }, "fontStacks": { "heading": [ "Roboto Slab", "serif" ], "body": [ "Source Sans Pro", "sans-serif" ], "paragraph": [ "Source Sans Pro", "sans-serif" ] }, "fontSizes": { "h1": "17px", "h2": "15px", "body": "25px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#CCCCCC", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonPrimary": { "background": "#719E6B", "textColor": "#FFFFFF", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": "https://www.ovipost.com/cdn/shop/files/ovipost-horizontal-black_300x300.png?v=1614710639", "favicon": "https://www.ovipost.com/cdn/shop/files/ovipost-favicon_58da9be3-2d02-4c3e-a64b-23dd442925fd_32x32.png?v=1651598552", "ogImage": "http://www.ovipost.com/cdn/shop/files/ovipost-horizontal-black.png?v=1614710639", "logoHref": "/", "logoAlt": "Ovipost" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ovipost'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Buy Now", "reasoning": "The 'Buy Now' button is likely the primary CTA due to its action-oriented text and vibrant green color, which aligns with the brand's primary color." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "pet owners and reptile enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ovipost'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```