# Own Company Brand Identity

A complete profile of **Own Company**'s visual system — colors, typography, components, and personality — extracted from https://owndata.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/own-company
- Machine-readable JSON: https://characterquilt.com/branding/own-company.json
- Per-page llms.txt: https://characterquilt.com/branding/own-company/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F0F7FF |
| Accent | #FFBE42 |
| Body Font | Figtree |
| Heading Font | Jost |

## Color Palette

- primary: #F0F7FF
- secondary: #4E5364
- accent: #FFBE42
- background: #F0F7FF
- textPrimary: #000000
- link: #FFBE42

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Jost — https://fonts.google.com/specimen/Jost

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67c5bd012402d2603ff49f38_OwnSF%20Logo%20Horz%20White%20RGB.svg
- Favicon: https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/64d387dce73db7f113fe8222_ob-favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67da72cb39515e002e69ef4c_GENERAL.jpg

## UI Components

- buttonPrimary: background=#FFBE42, textColor=#032D60, borderRadius=50px, shadow=none
- buttonSecondary: background=#F0F7FF, textColor=#4E5364, borderRadius=20px, shadow=rgba(0, 0, 0, 0.1) 5px 5px 5px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals using Salesforce

## Own Company Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vulnerability Disclosure Policy - Own**
  - Image: https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67da72cb39515e002e69ef4c_GENERAL.jpg
  - Source: https://www.owndata.com/legal/vulnerability-disclosure-policy
- **Cloud Security Posture Management Explained | Salesforce**
  - Image: https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/cybersecurity-blog-resource-card-1024x576-1.png
  - Source: https://www.owndata.com/blog/comprehensive-guide-to-cloud-security-posture-management
- **Salesforce Shield | Salesforce**
  - Image: https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/marquee-platform-shield.png
  - Source: https://www.owndata.com/blog/guide-to-salesforce-shield-event-monitoring
- **IT Hub**
  - Image: https://www.salesforce.com/blog/wp-content/uploads/sites/2/2026/03/SFC-OG-Image-for-Form-1440x810-1.jpg?strip=all&quality=95
  - Source: https://www.owndata.com/blog
- **IT Hub**
  - Image: https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/05/Frame-7-1.png?strip=all&quality=95
  - Source: https://www.owndata.com/blog
- **IT Hub**
  - Image: https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/05/low-code-playbook-refresh-OG-1200x675-1.png?w=888
  - Source: https://www.owndata.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Jost",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F0F7FF",
    "secondary": "#4E5364",
    "accent": "#FFBE42",
    "background": "#F0F7FF",
    "textPrimary": "#000000",
    "link": "#FFBE42"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Jost"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "40px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "28px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFBE42",
      "textColor": "#032D60",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0F7FF",
      "textColor": "#4E5364",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 5px 5px 5px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67c5bd012402d2603ff49f38_OwnSF%20Logo%20Horz%20White%20RGB.svg",
    "favicon": "https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/64d387dce73db7f113fe8222_ob-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67da72cb39515e002e69ef4c_GENERAL.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "GET A DEMO",
      "reasoning": "Button #0 'GET A DEMO' uses a vibrant accent color (#FFBE42) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "ShieldMitigate threats and proactively monitor your data.Learn More",
      "reasoning": "Button #2 'ShieldMitigate threats and proactively monitor your data.Learn More' uses a different color group (#F0F7FF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals using Salesforce"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```