# Oxygen Brand Identity

A complete profile of **Oxygen**'s visual system — colors, typography, components, and personality — extracted from http://getoxygen.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oxygen
- Machine-readable JSON: https://characterquilt.com/branding/oxygen.json
- Per-page llms.txt: https://characterquilt.com/branding/oxygen/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #69727D |
| Accent | #5BC0DE |
| Body Font | SharpGrotesk |
| Heading Font | SharpGrotesk |

## Color Palette

- primary: #69727D
- secondary: #CC3366
- accent: #5BC0DE
- background: #FFFFFF
- textPrimary: #222121
- link: #5BC0DE

## Typography

- primary: SharpGrotesk — https://fonts.google.com/specimen/SharpGrotesk
- heading: SharpGrotesk — https://fonts.google.com/specimen/SharpGrotesk

## Visual Assets

- Favicon: https://oxygen.us/wp-content/uploads/2024/12/fav-icone.png
- Social card (og:image): https://oxygen.us/wp-content/uploads/2024/12/logo.png

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Oxygen Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Oxygen**
  - Image: https://oxygen.us/wp-content/uploads/2025/03/man-1.webp
  - Source: https://getoxygen.com/
- **Oxygen**
  - Image: https://oxygen.us/wp-content/uploads/2025/03/4.webp
  - Source: https://getoxygen.com/
- **Oxygen**
  - Image: https://oxygen.us/wp-content/uploads/2025/03/3.webp
  - Source: https://getoxygen.com/
- **Oxygen**
  - Image: https://oxygen.us/wp-content/uploads/2025/03/5.webp
  - Source: https://getoxygen.com/
- **Oxygen**
  - Image: https://oxygen.us/wp-content/uploads/2025/03/1.webp
  - Source: https://getoxygen.com/
- **Oxygen**
  - Image: https://oxygen.us/wp-content/uploads/2025/03/2.webp
  - Source: https://getoxygen.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SharpGrotesk",
      "role": "body"
    },
    {
      "family": "Mont",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#69727D",
    "secondary": "#CC3366",
    "accent": "#5BC0DE",
    "background": "#FFFFFF",
    "textPrimary": "#222121",
    "link": "#5BC0DE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SharpGrotesk",
      "heading": "SharpGrotesk"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Mont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "51px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://oxygen.us/wp-content/uploads/2024/12/fav-icone.png",
    "ogImage": "https://oxygen.us/wp-content/uploads/2024/12/logo.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```