# Pachama Brand Identity

A complete profile of **Pachama**'s visual system — colors, typography, components, and personality — extracted from http://pachama.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pachama
- Machine-readable JSON: https://characterquilt.com/branding/pachama.json
- Per-page llms.txt: https://characterquilt.com/branding/pachama/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #93E9F0 |
| Accent | #08292F |
| Body Font | Inter |
| Heading Font | Telegraf Bold |

## Color Palette

- primary: #93E9F0
- secondary: #0000EE
- accent: #08292F
- background: #FFFFFF
- textPrimary: #08292F
- link: #08292F

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Telegraf Bold — https://fonts.google.com/specimen/Telegraf+Bold

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20599%20232%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22599%22%20height%3D%22232%22%20fill%3D%22none%22%20id%3D%22svg704635641_3986%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M189.179%2064.18%20100%2012.686%2011.194%2064.179v102.985L100%20218.657l89.179-51.493V64.179ZM0%2057.835%20100%200l100%2057.836v115.671l-100%2057.836L0%20173.507V57.836Zm100%20147.761%2016.791-9.701-94.403-54.478v19.403L100%20205.597ZM22.388%20128.73v-19.403l122.388%2070.523-16.791%209.701L22.388%20128.73Zm0-32.462V76.866l150.373%2086.567-16.791%209.701L22.388%2096.269Zm5.224-28.732%2016.791-9.701%20133.582%2077.239v19.403L27.612%2067.538Z%22%20fill%3D%22url(%23svg704635641_3986_a)%22%2F%3E%3Cpath%20d%3D%22M271.581%20107.488c-26.633%200-36.581-17.099-36.581-36.063%200-18.446%2010.052-36.27%2036.684-36.27%2024.664%200%2034.405%209.845%2035.855%2029.638h-18.756c-.829-9.327-4.767-14.715-16.788-14.715-12.539%200-17.928%207.15-17.928%2021.347%200%2013.99%204.975%2021.244%2017.41%2021.244%2012.332%200%2016.788-5.182%2017.513-15.233h18.964c-1.658%2021.14-11.088%2030.052-36.373%2030.052Zm57.408-.311c-10.363%200-17.202-5.907-17.202-15.026%200-8.29%203.42-13.783%2017.72-16.166l11.814-2.073c4.663-.829%206.01-2.072%206.01-4.767%200-3.108-1.865-4.974-7.875-4.974-6.218%200-9.223%202.487-9.327%207.047h-17.306c.518-10.985%2010.156-18.86%2026.425-18.86%2016.477%200%2024.456%206.735%2024.456%2018.549v20.622c0%205.492.415%2010.052.933%2014.3H349.3c-.518-3.005-.829-6.528-.829-10.777-2.591%207.565-9.015%2012.125-19.482%2012.125Zm.311-17.099c0%203.627%202.902%205.492%206.425%205.492%206.736%200%2011.606-4.766%2011.606-14.093v-1.969c-2.59%201.865-4.87%202.487-8.186%203.316l-2.902.725c-5.078%201.244-6.943%203.006-6.943%206.53Zm42.126%2015.751V54.016h17.306v10.362c2.072-7.15%206.321-11.191%2014.611-11.191h4.353v17.306h-6.322c-8.497%200-12.124%204.145-12.124%2014.611v20.725h-17.824Zm78.363-53.471c16.994%200%2023.73%2013.057%2023.73%2027.46%200%2014.82-6.736%2027.67-23.73%2027.67-8.809%200-14.716-3.213-18.239-8.809v7.15h-17.824V33.29h17.824v27.876c3.523-5.492%209.43-8.808%2018.239-8.808ZM431.55%2079.923c0%209.222%203.109%2013.678%2012.228%2013.678%208.808%200%2011.917-4.041%2011.917-13.678%200-9.638-3.109-13.68-11.917-13.68-9.119%200-12.228%204.457-12.228%2013.68Zm75.485%2027.565c-22.072%200-29.741-13.576-29.741-27.565%200-13.886%207.669-27.565%2029.741-27.565%2021.969%200%2029.638%2013.679%2029.638%2027.565%200%2013.886-7.669%2027.565-29.638%2027.565Zm-11.917-27.565c0%2010.362%203.42%2013.678%2011.917%2013.678%208.394%200%2011.814-3.316%2011.814-13.678%200-10.363-3.42-13.68-11.814-13.68-8.497%200-11.917%203.317-11.917%2013.68Zm47.388%2025.906V54.016h17.824v9.637c3.42-6.84%209.327-11.295%2018.653-11.295%2013.472%200%2019.482%208.394%2019.482%2021.969v31.502h-17.824V77.332c0-6.84-2.798-10.57-9.015-10.57-7.151%200-11.296%204.56-11.296%2014.715v24.352h-17.824Zm-304.812%2090.566v-68.912h34.819c22.384%200%2032.643%2016.373%2032.643%2034.301%200%2017.927-10.259%2034.611-32.643%2034.611h-34.819Zm18.239-14.404h12.435c12.539%200%2017.72-6.943%2017.72-20.207%200-13.472-5.285-19.897-17.72-19.897h-12.435v40.104Zm55.907%2014.404v-51.814h17.824v51.814H311.84Zm-.31-58.135v-10.777h18.549v10.777H311.53Zm26.602%2058.135v-51.814h17.305v10.363c2.073-7.15%206.322-11.192%2014.612-11.192h4.352v17.306h-6.321c-8.497%200-12.124%204.145-12.124%2014.612v20.725h-17.824Zm67.592%201.658c-21.036%200-28.601-13.471-28.601-27.668%200-15.026%208.705-27.462%2028.601-27.462%2021.14%200%2027.876%2013.368%2027.876%2027.772%200%201.659-.104%203.213-.311%204.353h-38.86c1.036%208.29%205.181%2011.088%2011.71%2011.088%205.285%200%208.497-2.28%209.948-5.389h17.306c-1.658%208.912-8.809%2017.306-27.669%2017.306Zm-11.088-33.368h22.073c-.622-6.528-3.835-10.052-10.674-10.052-6.529%200-10.259%202.591-11.399%2010.052Zm42.381%205.803c0-13.99%207.876-27.565%2029.327-27.565%2018.86%200%2027.979%2010.57%2028.29%2023.524h-17.513c-.415-6.114-3.627-9.638-10.467-9.638-7.461%200-11.813%203.316-11.813%2013.679s4.041%2013.679%2011.503%2013.679c7.357%200%2010.466-4.041%2010.984-9.741h17.513c-.311%2012.332-8.912%2023.627-28.187%2023.627-21.45%200-29.637-13.575-29.637-27.565Zm90.826%2027.474c-16.015%200-21.039-7.015-21.039-20.322v-17.95h-9.211v-12.894h10.676l7.432-12.895h9.107v12.482h14.236v13.307h-14.236v24.242h12.561v14.03h-9.526Z%22%20fill%3D%22%2308292F%22%2F%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22svg704635641_3986_a%22%20x1%3D%2230.4%22%20y1%3D%2272.295%22%20x2%3D%22222.294%22%20y2%3D%22214.64%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20stop-color%3D%22%2336BBC5%22%2F%3E%3Cstop%20offset%3D%22.568%22%20stop-color%3D%22%2300BC4B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23D4F085%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/oyo3JJxEc1TqFM5toZXr0nIeAF4.png
- Social card (og:image): https://framerusercontent.com/images/UXYruDtfXWICvs8SuR9xdCIY.png

## UI Components

- buttonPrimary: background=#08292F, textColor=#FFFFFF, borderRadius=29px, shadow=none
- buttonSecondary: background=#EBEEEE, textColor=#1A1A1A, borderRadius=29px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and organizations seeking carbon management solutions

## Pachama Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Carbon Direct | Science-Backed Carbon Management Solutions**
  - Image: https://framerusercontent.com/images/KdDiny7zZL8IkUYP21uZ4xqgtM.jpg?width=5400&height=3600
  - Source: http://www.pachama.com/
- **Carbon Direct | Science-Backed Carbon Management Solutions**
  - Image: https://framerusercontent.com/images/mNuFKswvi25hQPEKVzGjfeOcXc.jpg?width=1400&height=1400
  - Source: http://www.pachama.com/
- **Carbon Direct | Science-Backed Carbon Management Solutions**
  - Image: https://framerusercontent.com/images/wiTGCCAE3sz90rYYAzChmeIAaB4.webp?width=1920&height=1280
  - Source: http://www.pachama.com/
- **Carbon Direct | Science-Backed Carbon Management Solutions**
  - Image: https://framerusercontent.com/images/TxcUW37TBEIJi1ZJzB5NjnEYT2k.jpg?width=1095&height=1091
  - Source: http://www.pachama.com/
- **Carbon Direct | Science-Backed Carbon Management Solutions**
  - Image: https://framerusercontent.com/images/FaZfqp01UWjaIAyjaNXq80TNY.png?width=1000&height=1000
  - Source: http://www.pachama.com/
- **Carbon Direct | Science-Backed Carbon Management Solutions**
  - Image: https://framerusercontent.com/images/KygNRciCHN2kAx7DMfLAjodKQ2o.jpg?width=914&height=959
  - Source: http://www.pachama.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Telegraf Bold",
      "role": "heading"
    },
    {
      "family": "Telegraf UltraBold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#93E9F0",
    "secondary": "#0000EE",
    "accent": "#08292F",
    "background": "#FFFFFF",
    "textPrimary": "#08292F",
    "link": "#08292F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Telegraf Bold"
    },
    "fontStacks": {
      "heading": [
        "Telegraf Bold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#08292F",
      "textColor": "#FFFFFF",
      "borderRadius": "29px",
      "borderRadiusCorners": {
        "topLeft": "29px",
        "topRight": "29px",
        "bottomRight": "29px",
        "bottomLeft": "29px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EBEEEE",
      "textColor": "#1A1A1A",
      "borderRadius": "29px",
      "borderRadiusCorners": {
        "topLeft": "29px",
        "topRight": "29px",
        "bottomRight": "29px",
        "bottomLeft": "29px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20599%20232%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22599%22%20height%3D%22232%22%20fill%3D%22none%22%20id%3D%22svg704635641_3986%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M189.179%2064.18%20100%2012.686%2011.194%2064.179v102.985L100%20218.657l89.179-51.493V64.179ZM0%2057.835%20100%200l100%2057.836v115.671l-100%2057.836L0%20173.507V57.836Zm100%20147.761%2016.791-9.701-94.403-54.478v19.403L100%20205.597ZM22.388%20128.73v-19.403l122.388%2070.523-16.791%209.701L22.388%20128.73Zm0-32.462V76.866l150.373%2086.567-16.791%209.701L22.388%2096.269Zm5.224-28.732%2016.791-9.701%20133.582%2077.239v19.403L27.612%2067.538Z%22%20fill%3D%22url(%23svg704635641_3986_a)%22%2F%3E%3Cpath%20d%3D%22M271.581%20107.488c-26.633%200-36.581-17.099-36.581-36.063%200-18.446%2010.052-36.27%2036.684-36.27%2024.664%200%2034.405%209.845%2035.855%2029.638h-18.756c-.829-9.327-4.767-14.715-16.788-14.715-12.539%200-17.928%207.15-17.928%2021.347%200%2013.99%204.975%2021.244%2017.41%2021.244%2012.332%200%2016.788-5.182%2017.513-15.233h18.964c-1.658%2021.14-11.088%2030.052-36.373%2030.052Zm57.408-.311c-10.363%200-17.202-5.907-17.202-15.026%200-8.29%203.42-13.783%2017.72-16.166l11.814-2.073c4.663-.829%206.01-2.072%206.01-4.767%200-3.108-1.865-4.974-7.875-4.974-6.218%200-9.223%202.487-9.327%207.047h-17.306c.518-10.985%2010.156-18.86%2026.425-18.86%2016.477%200%2024.456%206.735%2024.456%2018.549v20.622c0%205.492.415%2010.052.933%2014.3H349.3c-.518-3.005-.829-6.528-.829-10.777-2.591%207.565-9.015%2012.125-19.482%2012.125Zm.311-17.099c0%203.627%202.902%205.492%206.425%205.492%206.736%200%2011.606-4.766%2011.606-14.093v-1.969c-2.59%201.865-4.87%202.487-8.186%203.316l-2.902.725c-5.078%201.244-6.943%203.006-6.943%206.53Zm42.126%2015.751V54.016h17.306v10.362c2.072-7.15%206.321-11.191%2014.611-11.191h4.353v17.306h-6.322c-8.497%200-12.124%204.145-12.124%2014.611v20.725h-17.824Zm78.363-53.471c16.994%200%2023.73%2013.057%2023.73%2027.46%200%2014.82-6.736%2027.67-23.73%2027.67-8.809%200-14.716-3.213-18.239-8.809v7.15h-17.824V33.29h17.824v27.876c3.523-5.492%209.43-8.808%2018.239-8.808ZM431.55%2079.923c0%209.222%203.109%2013.678%2012.228%2013.678%208.808%200%2011.917-4.041%2011.917-13.678%200-9.638-3.109-13.68-11.917-13.68-9.119%200-12.228%204.457-12.228%2013.68Zm75.485%2027.565c-22.072%200-29.741-13.576-29.741-27.565%200-13.886%207.669-27.565%2029.741-27.565%2021.969%200%2029.638%2013.679%2029.638%2027.565%200%2013.886-7.669%2027.565-29.638%2027.565Zm-11.917-27.565c0%2010.362%203.42%2013.678%2011.917%2013.678%208.394%200%2011.814-3.316%2011.814-13.678%200-10.363-3.42-13.68-11.814-13.68-8.497%200-11.917%203.317-11.917%2013.68Zm47.388%2025.906V54.016h17.824v9.637c3.42-6.84%209.327-11.295%2018.653-11.295%2013.472%200%2019.482%208.394%2019.482%2021.969v31.502h-17.824V77.332c0-6.84-2.798-10.57-9.015-10.57-7.151%200-11.296%204.56-11.296%2014.715v24.352h-17.824Zm-304.812%2090.566v-68.912h34.819c22.384%200%2032.643%2016.373%2032.643%2034.301%200%2017.927-10.259%2034.611-32.643%2034.611h-34.819Zm18.239-14.404h12.435c12.539%200%2017.72-6.943%2017.72-20.207%200-13.472-5.285-19.897-17.72-19.897h-12.435v40.104Zm55.907%2014.404v-51.814h17.824v51.814H311.84Zm-.31-58.135v-10.777h18.549v10.777H311.53Zm26.602%2058.135v-51.814h17.305v10.363c2.073-7.15%206.322-11.192%2014.612-11.192h4.352v17.306h-6.321c-8.497%200-12.124%204.145-12.124%2014.612v20.725h-17.824Zm67.592%201.658c-21.036%200-28.601-13.471-28.601-27.668%200-15.026%208.705-27.462%2028.601-27.462%2021.14%200%2027.876%2013.368%2027.876%2027.772%200%201.659-.104%203.213-.311%204.353h-38.86c1.036%208.29%205.181%2011.088%2011.71%2011.088%205.285%200%208.497-2.28%209.948-5.389h17.306c-1.658%208.912-8.809%2017.306-27.669%2017.306Zm-11.088-33.368h22.073c-.622-6.528-3.835-10.052-10.674-10.052-6.529%200-10.259%202.591-11.399%2010.052Zm42.381%205.803c0-13.99%207.876-27.565%2029.327-27.565%2018.86%200%2027.979%2010.57%2028.29%2023.524h-17.513c-.415-6.114-3.627-9.638-10.467-9.638-7.461%200-11.813%203.316-11.813%2013.679s4.041%2013.679%2011.503%2013.679c7.357%200%2010.466-4.041%2010.984-9.741h17.513c-.311%2012.332-8.912%2023.627-28.187%2023.627-21.45%200-29.637-13.575-29.637-27.565Zm90.826%2027.474c-16.015%200-21.039-7.015-21.039-20.322v-17.95h-9.211v-12.894h10.676l7.432-12.895h9.107v12.482h14.236v13.307h-14.236v24.242h12.561v14.03h-9.526Z%22%20fill%3D%22%2308292F%22%2F%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22svg704635641_3986_a%22%20x1%3D%2230.4%22%20y1%3D%2272.295%22%20x2%3D%22222.294%22%20y2%3D%22214.64%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20stop-color%3D%22%2336BBC5%22%2F%3E%3Cstop%20offset%3D%22.568%22%20stop-color%3D%22%2300BC4B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23D4F085%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/oyo3JJxEc1TqFM5toZXr0nIeAF4.png",
    "ogImage": "https://framerusercontent.com/images/UXYruDtfXWICvs8SuR9xdCIY.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, medium-sized, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Accept all cookies",
      "reasoning": "Button #0 has a dark, vibrant background color (#08292F) which aligns with the brand's accent color, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Only necessary",
      "reasoning": "Button #1 has a light background color (#EBEEEE), making it less prominent and suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and organizations seeking carbon management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, medium-sized, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```