# Pagelever Brand Identity

A complete profile of **Pagelever**'s visual system — colors, typography, components, and personality — extracted from http://pagelever.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pagelever
- Machine-readable JSON: https://characterquilt.com/branding/pagelever.json
- Per-page llms.txt: https://characterquilt.com/branding/pagelever/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #002D43 |
| Accent | #4EB752 |
| Body Font | Open Sans |
| Heading Font | halyard-display |

## Color Palette

- primary: #002D43
- secondary: #4EB752
- accent: #4EB752
- background: #E2E8F0
- textPrimary: #597785
- link: #597785

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: halyard-display — https://fonts.google.com/specimen/halyard-display

## Visual Assets

- Logo: https://www.unified.com/img/logo.svg
- Favicon: https://www.unified.com/favicon-32x32.png?v=57247aaca25c7b0b87674afda2a12dca
- Social card (og:image): https://cdn.sanity.io/images/o4clnjpa/production/8c1083b248157d01e13c79409ef263fa1397c846-3051x1775.png?w=1200

## UI Components

- buttonPrimary: background=#4EB752, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.05) 0px 4px 6px -2px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Pagelever Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Is Pagelever Better Than Facebook's Own Insights?**
  - Image: https://socialfresh.com/wp-content/uploads/2011/08/pagelever-facebook-insights.png
  - Source: https://socialfresh.com/pagelever-data-facebook-insights/
- **PageLever (@PageLever) / Posts / X**
  - Image: https://pbs.twimg.com/profile_images/2768692076/fd57e10d8311ad268dea1803c41d796c_400x400.png
  - Source: https://x.com/pagelever
- **How I Created A Facebook Landing Page For Free (And You Can Too) - Steve  Fogg: Clear & Simple**
  - Image: https://stevefogg.com/wp-content/uploads/2011/10/Facebook-page.jpg
  - Source: https://stevefogg.com/2011/10/09/how-i-created-a-facebook-landing-page-for-free-and-you-can-too/
- **10 Free Facebooks Apps for Ecommmerce Merchants - Practical Ecommerce**
  - Image: https://www.practicalecommerce.com/wp-content/uploads/images/0002/1333/pagelever.png
  - Source: https://www.practicalecommerce.com/10-Free-Facebooks-Apps-for-Ecommmerce-Merchants
- **Marketers Spending Big on 'Social Ads' That Drive Traffic to Facebook - Ad  Age**
  - Image: https://adage.com/resizer/v2/HHJF6ASD7VGBJIDF6LMTJR4GJQ.jpg?auth=0ecf461595e1fc91a959f5f38be9cb2a93986ebcca57e3aa2e6302a26a923422&width=800&height=1116
  - Source: https://adage.com/article/digital/marketers-spending-big-social-ads-drive-traffic-facebook/230229/
- **Report: Only 3% to 7.5% of Fans View Posts From A Facebook Page**
  - Image: https://searchengineland.com/wp-content/seloads/2011/06/Facebook-Fan-Page-Views1.jpg
  - Source: https://searchengineland.com/report-only-3-to-7-5-of-fans-view-posts-from-a-facebook-page-82732

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "halyard-display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#002D43",
    "secondary": "#4EB752",
    "accent": "#4EB752",
    "background": "#E2E8F0",
    "textPrimary": "#597785",
    "link": "#597785"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "halyard-display"
    },
    "fontStacks": {
      "heading": [
        "halyard-display",
        "sans-serif"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4EB752",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.05) 0px 4px 6px -2px"
    }
  },
  "images": {
    "logo": "https://www.unified.com/img/logo.svg",
    "favicon": "https://www.unified.com/favicon-32x32.png?v=57247aaca25c7b0b87674afda2a12dca",
    "ogImage": "https://cdn.sanity.io/images/o4clnjpa/production/8c1083b248157d01e13c79409ef263fa1397c846-3051x1775.png?w=1200",
    "logoHref": "/",
    "logoAlt": "Unified"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Unified'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More About Unified",
      "reasoning": "Button #0 has a more specific call-to-action text ('Learn More About Unified'), which aligns with the brand name and suggests a primary action related to the brand."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same color and similar text, making it impossible to distinguish a secondary button based on color or text differences."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Unified'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```