# PagerDuty Brand Identity A complete profile of **PagerDuty**'s visual system — colors, typography, components, and personality — extracted from http://pagerduty.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/pagerduty - Machine-readable JSON: https://characterquilt.com/branding/pagerduty.json - Per-page llms.txt: https://characterquilt.com/branding/pagerduty/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #048A24 | | Accent | #048A24 | | Body Font | Helvetica Neue | | Heading Font | Helvetica Neue | ## Color Palette - primary: #048A24 - accent: #048A24 - background: #FAFAFA - textPrimary: #1D1D1D - link: #005A24 ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue ## Visual Assets - Logo: https://www.pagerduty.com/logos/pagerduty-monochrome.svg - Favicon: https://www.pagerduty.com/favicon.ico - Social card (og:image): https://cdn.pagerduty.com/wp-content/uploads/2025/12/pagerduty-green-bg.png ## UI Components - input: background=transparent, textColor=#1D1D1D, borderColor=#C2C2C2, borderRadius=6px, shadow=none - buttonPrimary: background=#048A24, textColor=#FFFFFF, borderColor=#048A24, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px - buttonSecondary: background=transparent, textColor=#171717, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: IT professionals and businesses ## PagerDuty Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **ServiceNow OAuth Authentication** - Image: https://files.readme.io/8549e78a4c88c9636209ba87863e085657d74cb9fa6d3096afacf0368e4c20a7-ServiceNow-workflow-actions-Auth.png - Source: https://support.pagerduty.com/main/lang-ja/docs/servicenow-oauth-authentication - **Blog - PagerDuty** - Image: https://cdn.pagerduty.com/wp-content/uploads/2025/12/Copy-of-blog-tile-templates-1600x1600-1-1024x1024.png - Source: https://www.pagerduty.com/blog/ - **Blog - PagerDuty** - Image: https://cdn.pagerduty.com/wp-content/uploads/2026/01/Copia-de-blog-tile-templates-1600x1600-1-1024x1024.png - Source: https://www.pagerduty.com/blog/ - **PagerDuty, Inc. - Three-Quarters of Companies Now Consider AI Essential to Operations, PagerDuty Survey Reveals** - Image: https://s206.q4cdn.com/635206389/files/doc_multimedia/2025/9/1010203155/AI_Resilience_Survey_Image.jpg - Source: https://investor.pagerduty.com/news/news-details/2025/Three-Quarters-of-Companies-Now-Consider-AI-Essential-to-Operations-PagerDuty-Survey-Reveals/default.aspx - **Blog - PagerDuty** - Image: https://cdn.pagerduty.com/wp-content/uploads/2026/04/Screenshot-2026-04-16-at-12.31.41-PM-1024x945.png - Source: https://www.pagerduty.com/blog/ - **How PagerDuty Supports Work-life Balance and Well-being** - Image: https://d25wby5c7p9100.cloudfront.net/public/uploads/bee86cd81f3da1eedfd3bc0a83413951/images/files/7bcbd2ca99387210f047760710a04e05/original/IMG_0583.jpg?1689624978 - Source: https://careers.pagerduty.com/blogs/pagerduty-life-blog/how-pagerduty-supports-work-life-balance-and-well-being ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial Nova", "role": "body" }, { "family": "Nimbus Sans", "role": "body" } ], "colors": { "primary": "#048A24", "accent": "#048A24", "background": "#FAFAFA", "textPrimary": "#1D1D1D", "link": "#005A24" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "plainFont", "plainFont Fallback", "Helvetica Neue", "Arial Nova", "Nimbus Sans", "Arial", "sans-serif" ], "body": [ "plainFont", "plainFont Fallback", "Helvetica Neue", "Arial Nova", "Nimbus Sans", "Arial", "sans-serif" ], "paragraph": [ "plainFont", "plainFont Fallback", "Helvetica Neue", "Arial Nova", "Nimbus Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#1D1D1D", "borderColor": "#C2C2C2", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#048A24", "textColor": "#FFFFFF", "borderColor": "#048A24", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px" }, "buttonSecondary": { "background": "transparent", "textColor": "#171717", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://www.pagerduty.com/logos/pagerduty-monochrome.svg", "favicon": "https://www.pagerduty.com/favicon.ico", "ogImage": "https://cdn.pagerduty.com/wp-content/uploads/2025/12/pagerduty-green-bg.png", "logoHref": "/", "logoAlt": "PagerDuty logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'PagerDuty'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start free trial", "reasoning": "Button #3 'Start free trial' has a vibrant green background (#048A24) and action-oriented text, making it the primary CTA." }, "secondary": { "index": 25, "text": "Learn more", "reasoning": "Button #2 'Learn more' has a transparent background, providing a clear contrast to the primary button's vibrant color, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "IT professionals and businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'PagerDuty'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```