# Pair Team Brand Identity A complete profile of **Pair Team**'s visual system — colors, typography, components, and personality — extracted from https://pairteam.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/pair-team - Machine-readable JSON: https://characterquilt.com/branding/pair-team.json - Per-page llms.txt: https://characterquilt.com/branding/pair-team/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0C2D48 | | Accent | #FF9D52 | | Body Font | Georgia | | Heading Font | Scto Grotesk A | ## Color Palette - primary: #0C2D48 - secondary: #E2F5F5 - accent: #FF9D52 - background: #FFFFFF - textPrimary: #07474D - link: #07474D ## Typography - primary: Georgia — https://fonts.google.com/specimen/Georgia - heading: Scto Grotesk A — https://fonts.google.com/specimen/Scto+Grotesk+A ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/68ddec3aa478de29d4bc287d_Pair-team_Favicon.jpg ## UI Components - buttonPrimary: background=#FF9D52, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#0C2D48, textColor=#FFFFFF, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: healthcare professionals and partners ## Pair Team Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **ACCESS** - Image: https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/69b33cf07f9dd91bfa899f78_noun-food-7295151-07474D%20(2).png - Source: https://pairteam.com/medicare - **Technology** - Image: https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/69a4a931adcd4d2a46e544fc_noun-community-8177596-0C2D48.png - Source: https://pairteam.com/technology - **Technology** - Image: https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/69a4a8c67f22e389c9268c19_noun-data-6941679-0C2D48.png - Source: https://pairteam.com/technology - **Patients** - Image: https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/68ddec3aa478de29d4bc28d9_Am%20I%20eligible_.avif - Source: https://pairteam.com/patients - **Home** - Image: https://i.ytimg.com/vi/V_45BL0jRl0/maxresdefault.jpg - Source: https://pairteam.com/ - **Technology** - Image: https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/69a0f701b79aa49a914bd9c8_iPhone%2016%20Pro.png - Source: https://pairteam.com/technology ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Scto Grotesk A", "role": "heading" }, { "family": "Georgia", "role": "body" } ], "colors": { "primary": "#0C2D48", "secondary": "#E2F5F5", "accent": "#FF9D52", "background": "#FFFFFF", "textPrimary": "#07474D", "link": "#07474D" }, "typography": { "fontFamilies": { "primary": "Georgia", "heading": "Scto Grotesk A" }, "fontStacks": { "heading": [ "Scto Grotesk A", "Georgia", "sans-serif" ], "body": [ "Scto Grotesk A", "Georgia", "sans-serif" ], "paragraph": [ "Scto Grotesk A", "Georgia", "sans-serif" ] }, "fontSizes": { "h1": "88px", "h2": "58px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#FF9D52", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#0C2D48", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/68ddec3aa478de29d4bc2879/68ddec3aa478de29d4bc287d_Pair-team_Favicon.jpg", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page context.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Our Technology", "reasoning": "Button #2 ('Our Technology') has a vibrant orange background (#FF9D52), which is a strong indicator of a primary CTA due to its visibility and action-oriented text." }, "secondary": { "index": 0, "text": "Check Eligibility", "reasoning": "Button #0 ('Check Eligibility') has a different background color (#0C2D48) and serves as a secondary action with a more neutral tone." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "healthcare professionals and partners" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page context.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```