# Paladin Brand Identity

A complete profile of **Paladin**'s visual system — colors, typography, components, and personality — extracted from http://paladindrones.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/paladin
- Machine-readable JSON: https://characterquilt.com/branding/paladin.json
- Per-page llms.txt: https://characterquilt.com/branding/paladin/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E9683A |
| Accent | #E9683A |
| Body Font | Open Sans |
| Heading Font | Montserrat |

## Color Palette

- primary: #E9683A
- secondary: #3898EC
- accent: #E9683A
- background: #F5F0E9
- textPrimary: #000000
- link: #0050BD

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69c2731689a9817bee786793_logo.svg
- Favicon: https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/67058b73e7d7230a7eab1b1a_Paladin-Logo-32.png
- Social card (og:image): https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69de96ce499d0c5ffefbcb12_Open%20Graph%20Image.avif

## UI Components

- input: background=#1C1C1C, textColor=#727272, borderColor=#1C1C1C, borderRadius=4px, shadow=none
- buttonPrimary: background=#E9683A, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#080808, borderRadius=6.08px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: public safety organizations

## Paladin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Paladin | Drone-as-First-Responder for Public Safety**
  - Image: https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69c2731689a9817bee7867d2_getty-image.webp
  - Source: https://www.paladindrones.io/
- **Every Second Counts: How Paladin DFR Transformed Public Safety in 2025 •  Paladin**
  - Image: https://cdn.prod.website-files.com/6706fc5d906d4ca2f68887e5/697923d1561eef0e334e88e8_email%20graphic%201.png
  - Source: https://www.paladindrones.io/article/paladin-2025-recap
- **Paladin | Drone-as-First-Responder for Public Safety**
  - Image: https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69c2731689a9817bee7867e1_scale-image-two.webp
  - Source: https://www.paladindrones.io/
- **Blog**
  - Image: https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69c2731689a9817bee78678d_map.webp
  - Source: https://www.paladindrones.io/blog
- **Drone as First Responder (DFR): How Public Safety and Emergency Response  Are Changing • Paladin**
  - Image: https://cdn.prod.website-files.com/6706fc5d906d4ca2f68887e5/69b9a3a887ca226f97c6d166_DFR%20blog(5).png
  - Source: https://www.paladindrones.io/article/how-public-safety-and-emergency-response-are-changing
- **Paladin Unveils Knighthawk 2.0 Advancing Public Safety Infrastructure and  Emergency Response Worldwide • Paladin**
  - Image: https://cdn.prod.website-files.com/6706fc5d906d4ca2f68887e5/6983b80831680f1f13c76f60_wds_promo4.png
  - Source: https://www.paladindrones.io/article/paladin-unveils-knighthawk

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E9683A",
    "secondary": "#3898EC",
    "accent": "#E9683A",
    "background": "#F5F0E9",
    "textPrimary": "#000000",
    "link": "#0050BD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#1C1C1C",
      "textColor": "#727272",
      "borderColor": "#1C1C1C",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E9683A",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#080808",
      "borderRadius": "6.08px",
      "borderRadiusCorners": {
        "topLeft": "6.08px",
        "topRight": "6.08px",
        "bottomRight": "6.08px",
        "bottomLeft": "6.08px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69c2731689a9817bee786793_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/67058b73e7d7230a7eab1b1a_Paladin-Logo-32.png",
    "ogImage": "https://cdn.prod.website-files.com/6704475e037f03d37c7ba3ca/69de96ce499d0c5ffefbcb12_Open%20Graph%20Image.avif"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Paladin'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request a Demo",
      "reasoning": "Button #1 uses the vibrant brand color #E9683A, which is a strong indicator of a primary CTA. The text 'Request a Demo' is action-oriented, making it a suitable primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Request a Demo",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a less prominent option, suitable for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "public safety organizations"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Paladin'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```