# Palenca Brand Identity A complete profile of **Palenca**'s visual system — colors, typography, components, and personality — extracted from https://www.palenca.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/palenca - Machine-readable JSON: https://characterquilt.com/branding/palenca.json - Per-page llms.txt: https://characterquilt.com/branding/palenca/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2B46B9 | | Accent | #2B46B9 | | Body Font | Inter | | Heading Font | Celebes | ## Color Palette - primary: #2B46B9 - secondary: #3347FF - accent: #2B46B9 - background: #FFFFFF - textPrimary: #111D30 - link: #111D30 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Celebes — https://fonts.google.com/specimen/Celebes ## Visual Assets - Logo: https://www.palenca.com/images/63188e0bb26482892a758c5f_logo.png - Favicon: https://www.palenca.com/images/633d415bae72ee3331fc1b6a_palenca-fav.png - Social card (og:image): ../../images/65c1dbe0d4328e6d63e9cb99_PalencaOpenGraph Cover.jpg ## UI Components - buttonPrimary: background=#2B46B9, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FDFBFF, textColor=#2B46B9, borderRadius=8px, shadow=rgba(0, 0, 0, 0.15) 0px 1px 3px 1px, rgba(0, 0, 0, 0.2) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals in Latin America ## Palenca Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Console** - Image: https://cdn.prod.website-files.com/6312321f22bfa2273394892c/64d08e66f0fc228ea4e29b29_blur-img.png - Source: https://palenca.com/mx/soluciones/console - **Palenca: Open Payroll API** - Image: https://s3-us-west-2.amazonaws.com/palenca/2024/09/Gig-Blog-Post-Cover--3-.jpg - Source: https://blog.palenca.com/ - **Console** - Image: https://cdn.prod.website-files.com/6312321f22bfa2273394892c/67cf3dae96d92ccad1d12444_Uber_Logo_Black_RGB%20(1).png - Source: https://palenca.com/mx/soluciones/console - **Transformando la Gig Economy en LATAM: Más de $230 millones de USD Recaudados** - Image: https://s3-us-west-2.amazonaws.com/palenca/2024/07/Gig-Blog-Post-Cover--1-.jpg - Source: https://blog.palenca.com/transformando-la-gig-economy-en-latam-mas-de-230-millones-de-usd-recaudados/ - **Cashly: Pivotando a partir da Palenca** - Image: https://s3-us-west-2.amazonaws.com/palenca/2023/03/Elon-in-cashly-office-1.jpg - Source: https://blog.palenca.com/cashly-pivotando-a-partir-da-palenca/ - **La informalidad no es falta de ingresos, es falta de infraestructura de datos** - Image: https://s3-us-west-2.amazonaws.com/palenca/2026/04/1772812031501.jpg - Source: https://blog.palenca.com/la-informalidad-no-es-falta-de-ingresos-es-falta-de-infraestructura-de-datos-2/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Celebes", "role": "heading" }, { "family": "Poppins", "role": "unknown" } ], "colors": { "primary": "#2B46B9", "secondary": "#3347FF", "accent": "#2B46B9", "background": "#FFFFFF", "textPrimary": "#111D30", "link": "#111D30" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Celebes" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Celebes", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "9px" }, "components": { "buttonPrimary": { "background": "#2B46B9", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FDFBFF", "textColor": "#2B46B9", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0.15) 0px 1px 3px 1px, rgba(0, 0, 0, 0.2) 0px 1px 2px 0px" } }, "images": { "logo": "https://www.palenca.com/images/63188e0bb26482892a758c5f_logo.png", "favicon": "https://www.palenca.com/images/633d415bae72ee3331fc1b6a_palenca-fav.png", "ogImage": "../../images/65c1dbe0d4328e6d63e9cb99_PalencaOpenGraph Cover.jpg", "logoHref": "/mx/home", "logoAlt": "Palenca logo" }, "__llm_logo_reasoning": { "selectedIndex": 5, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Palenca', and links to the homepage.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Prueba nuestra solución no-code", "reasoning": "Button #0 uses the brand's primary color (#2B46B9) and has action-oriented text 'Prueba nuestra solución no-code', making it the main call-to-action." }, "secondary": { "index": 5, "text": "Hablar con el equipo de ventas", "reasoning": "Button #5 has a different background color (#FDFBFF) and offers a secondary action 'Hablar con el equipo de ventas', making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals in Latin America" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Palenca', and links to the homepage.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```