# Pana Brand Identity

A complete profile of **Pana**'s visual system — colors, typography, components, and personality — extracted from http://Holapana.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pana
- Machine-readable JSON: https://characterquilt.com/branding/pana.json
- Per-page llms.txt: https://characterquilt.com/branding/pana/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0578E2 |
| Accent | #DDF723 |
| Body Font | Inter |
| Heading Font | Fjalla One |

## Color Palette

- primary: #0578E2
- secondary: #DDF723
- accent: #DDF723
- background: #F6F9FB
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Fjalla One — https://fonts.google.com/specimen/Fjalla+One

## Visual Assets

- Logo: https://framerusercontent.com/images/BeJDZtzk1rtiCv0P6ddvIoQDU.svg
- Favicon: https://framerusercontent.com/images/fHGODYfZ3TOdRIFnkFwnWFnA7M.png
- Social card (og:image): https://framerusercontent.com/images/QsvPVO8JjDAcRTYiEGhMoz1U0.png

## UI Components

- buttonPrimary: background=#DDF723, textColor=#0000EE, borderRadius=50px, shadow=none
- buttonSecondary: background=#F9FBFC, textColor=#0000EE, borderRadius=70px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals looking for financial solutions

## Pana Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Panaad Stadium - Wikipedia**
  - Image: https://upload.wikimedia.org/wikipedia/commons/6/6b/Panaad_Stadium_March_2023_renovated.jpg
  - Source: https://en.wikipedia.org/wiki/Panaad_Stadium
- **Refugee Community Experiences Report**
  - Image: https://storage.ghost.io/c/37/49/374997da-6e8e-42e5-a538-c88be0cd6614/content/images/size/w1200/2025/10/CleanShot-2025-10-03-at-00.04.46@2x.png
  - Source: https://www.panasd.org/refugee-experiences-report/
- **Landing page Customizable Semi Flat Illustrations | Pana Style**
  - Image: https://stories.freepiklabs.com/storage/36571/landing-page-pana-5195.png
  - Source: https://storyset.com/illustration/landing-page/pana
- **TRIBU PANA-AD | DINAGYANG FESTIVAL 2023! ILOILO CITY [4K]  #DinagyangFestival2023**
  - Image: https://i.ytimg.com/vi/FtgUhWrxeRI/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLCIzGyVIPLK0mbgH4pPiUDbBmeU0Q
  - Source: https://www.youtube.com/watch?v=FtgUhWrxeRI
- **Panaad Park and Sports Complex - Wikipedia**
  - Image: https://upload.wikimedia.org/wikipedia/en/9/9f/Dakbanwang_Silay.jpg
  - Source: https://en.wikipedia.org/wiki/Panaad_Park_and_Sports_Complex

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Fjalla One",
      "role": "heading"
    },
    {
      "family": "Montserrat",
      "role": "unknown"
    },
    {
      "family": "ALS Hauss Medium",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0578E2",
    "secondary": "#DDF723",
    "accent": "#DDF723",
    "background": "#F6F9FB",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Fjalla One"
    },
    "fontStacks": {
      "heading": [
        "Fjalla One",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "90px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "30px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DDF723",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FBFC",
      "textColor": "#0000EE",
      "borderRadius": "70px",
      "borderRadiusCorners": {
        "topLeft": "70px",
        "topRight": "70px",
        "bottomRight": "70px",
        "bottomLeft": "70px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/BeJDZtzk1rtiCv0P6ddvIoQDU.svg",
    "favicon": "https://framerusercontent.com/images/fHGODYfZ3TOdRIFnkFwnWFnA7M.png",
    "ogImage": "https://framerusercontent.com/images/QsvPVO8JjDAcRTYiEGhMoz1U0.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Download Pana",
      "reasoning": "Button #2 has a vibrant green background (#DDF723), which is distinct and eye-catching, making it the primary CTA. The text 'Download Pana' is action-oriented, reinforcing its primary role."
    },
    "secondary": {
      "index": 0,
      "text": "App Store4.8",
      "reasoning": "Button #0, with a blue background (#F9FBFC), serves as a secondary option. It is less vibrant than the primary button and offers an alternative action related to app downloads."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals looking for financial solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```