# Paradigm Brand Identity A complete profile of **Paradigm**'s visual system — colors, typography, components, and personality — extracted from https://www.paradigmai.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/paradigm - Machine-readable JSON: https://characterquilt.com/branding/paradigm.json - Per-page llms.txt: https://characterquilt.com/branding/paradigm/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7F90CE | | Accent | #080B12 | | Body Font | PP Neue Montreal | | Heading Font | PP Neue Montreal | ## Color Palette - primary: #7F90CE - secondary: #525765 - accent: #080B12 - background: #080B12 - textPrimary: #080B12 - link: #F0F7FF ## Typography - primary: PP Neue Montreal — https://fonts.google.com/specimen/PP+Neue+Montreal - heading: PP Neue Montreal — https://fonts.google.com/specimen/PP+Neue+Montreal ## Visual Assets - Logo: 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- Favicon: https://www.paradigmai.com/favicons/favicon-96x96.png - Social card (og:image): /assets/share.png ## UI Components - input: background=transparent, textColor=#181D1F, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#080B12, textColor=#FFFFFF, borderColor=#080B12, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#080B12, borderColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Paradigm Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **aKJLJKTt2nPbaZYl_Image7.png?auto=format,compress** - Image: https://images.prismic.io/paradigm/aKJLJKTt2nPbaZYl_Image7.png?auto=format,compress - Source: https://www.paradigmai.com/blog/evals - **aKjq32GNHVfTOLGL_graphic1.webp?auto=format,compress** - Image: https://images.prismic.io/paradigm/aKjq32GNHVfTOLGL_graphic1.webp?auto=format,compress - Source: https://www.paradigmai.com/blog/crossbeam-case-study - **aKJKx6Tt2nPbaZYf_Image2.png?auto=format,compress** - Image: https://images.prismic.io/paradigm/aKJKx6Tt2nPbaZYf_Image2.png?auto=format,compress - Source: https://www.paradigmai.com/blog - **aK8uv2GNHVfTOYDA_4.png?auto=format,compress** - Image: https://images.prismic.io/paradigm/aK8uv2GNHVfTOYDA_4.png?auto=format,compress - Source: https://www.paradigmai.com/blog/rebrand-post - **aK8un2GNHVfTOYCx_intentional.png?auto=format,compress** - Image: https://images.prismic.io/paradigm/aK8un2GNHVfTOYCx_intentional.png?auto=format,compress - Source: https://www.paradigmai.com/blog/rebrand-post - **aK8uIWGNHVfTOYB9_color.png?auto=format,compress** - Image: https://images.prismic.io/paradigm/aK8uIWGNHVfTOYB9_color.png?auto=format,compress - Source: https://www.paradigmai.com/blog/rebrand-post ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "PP Neue Montreal", "role": "body" }, { "family": "Atacama VAR", "role": "unknown" } ], "colors": { "primary": "#7F90CE", "secondary": "#525765", "accent": "#080B12", "background": "#080B12", "textPrimary": "#080B12", "link": "#F0F7FF" }, "typography": { "fontFamilies": { "primary": "PP Neue Montreal", "heading": "PP Neue Montreal" }, "fontStacks": { "heading": [ "Atacama VAR", "Palatino", "Garamond", "Cambria", "Georgia", "serif" ], "body": [ "PP Neue Montreal", "Helvetica Neue", "Arial", "sans-serif" ], "paragraph": [ "PP Neue Montreal", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "18px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#181D1F", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#080B12", "textColor": "#FFFFFF", "borderColor": "#080B12", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#080B12", "borderColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.paradigmai.com/favicons/favicon-96x96.png", "ogImage": "/assets/share.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Try for free", "reasoning": "Button #2 'Try for free' has a dark background (#080B12) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to try the service, which is a strong indicator of a primary button." }, "secondary": { "index": 0, "text": "Request a demo", "reasoning": "Button #0 'Request a demo' has a light background (#FFFFFF) with dark text, making it suitable as a secondary CTA. It offers an alternative action to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```