# Parallel Bio Brand Identity

A complete profile of **Parallel Bio**'s visual system — colors, typography, components, and personality — extracted from http://parallel.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/parallel-bio
- Machine-readable JSON: https://characterquilt.com/branding/parallel-bio.json
- Per-page llms.txt: https://characterquilt.com/branding/parallel-bio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F4E1D8 |
| Accent | #E3554E |
| Body Font | Figtree |
| Heading Font | Hubot Sans |

## Color Palette

- primary: #F4E1D8
- secondary: #F7E6E0
- accent: #E3554E
- background: #F9F5EF
- textPrimary: #E3554E
- link: #E3554E

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Hubot Sans — https://fonts.google.com/specimen/Hubot+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/6578ba3537e5abd8cf544953_PBIO%20Logo%20Red.svg
- Favicon: https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/65f4c4ea7eeac29dc64a01c5_PBio%20Fav.png
- Social card (og:image): https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/660fa3f002f12a2f53c06aa7_cinematic-logo.png

## UI Components

- input: background=#FEFDFC, textColor=#000000, borderColor=null, borderRadius=100px, shadow=none
- buttonPrimary: background=#DF4A43, textColor=#FFFFFF, borderColor=#FEFDFC, borderRadius=100px, shadow=none
- buttonSecondary: background=#250A00, textColor=#FFFFFF, borderColor=#000000, borderRadius=70px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: biotechnology professionals and researchers

## Parallel Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **About**
  - Image: https://cdn.prod.website-files.com/65ca805fbf0fa30b5fc6ce99/697408f0b711f51bd03dcc16_Robin%20Whitmore%20-%20Director%20of%20Product%2C%20Automation.jpg
  - Source: https://www.parallel.bio/about
- **Parallel Bio**
  - Image: https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/65f4dfbd894491fa11ae7f78_Flyd%20from%20Unsplash.webp
  - Source: https://www.parallel.bio/
- **Press**
  - Image: https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/662055abb6e6e03a010a21c4_organoidgrid.webp
  - Source: https://www.parallel.bio/press
- **About**
  - Image: https://cdn.prod.website-files.com/65ca805fbf0fa30b5fc6ce99/696e78b03c71afd0f444094d_Shona%20Cronin%20-%20Scientist.jpg
  - Source: https://www.parallel.bio/about
- **Parallel Bio**
  - Image: https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/660fa3f002f12a2f53c06aa7_cinematic-logo.png
  - Source: https://www.parallel.bio/
- **About**
  - Image: https://cdn.prod.website-files.com/65ca805fbf0fa30b5fc6ce99/6973a948849759f2263ee99d_Miriana%20Dardano%20-%20Scientist.jpg
  - Source: https://www.parallel.bio/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Hubot Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F4E1D8",
    "secondary": "#F7E6E0",
    "accent": "#E3554E",
    "background": "#F9F5EF",
    "textPrimary": "#E3554E",
    "link": "#E3554E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Hubot Sans"
    },
    "fontStacks": {
      "heading": [
        "Hubot Sans",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "input": {
      "background": "#FEFDFC",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#DF4A43",
      "textColor": "#FFFFFF",
      "borderColor": "#FEFDFC",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#250A00",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "70px",
      "borderRadiusCorners": {
        "topLeft": "70px",
        "topRight": "70px",
        "bottomRight": "70px",
        "bottomLeft": "70px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/6578ba3537e5abd8cf544953_PBIO%20Logo%20Red.svg",
    "favicon": "https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/65f4c4ea7eeac29dc64a01c5_PBio%20Fav.png",
    "ogImage": "https://cdn.prod.website-files.com/6578b4322cea27c386d4190a/660fa3f002f12a2f53c06aa7_cinematic-logo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Parallel Bio'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Stay Updated",
      "reasoning": "Button #2 ('Stay Updated') has a vibrant red/orange background (#DF4A43) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact",
      "reasoning": "Button #0 ('Contact') has a dark background (#250A00), which is distinct from the primary button's color group, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Parallel Bio'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```