# Parenthoods Brand Identity

A complete profile of **Parenthoods**'s visual system — colors, typography, components, and personality — extracted from http://parenthoods.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/parenthoods
- Machine-readable JSON: https://characterquilt.com/branding/parenthoods.json
- Per-page llms.txt: https://characterquilt.com/branding/parenthoods/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Favicon: data:,

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Parenthoods Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Planned Parenthood looks to state following barring of Medicaid funds**
  - Image: https://s.hdnux.com/photos/01/50/40/36/27395978/5/ratio3x2_1920.jpg
  - Source: https://www.timesunion.com/news/article/planned-parenthood-looks-state-following-barring-20764919.php
- **Publicly Funded Family Planning Clinics in 2015: Patterns and Trends in  Service Delivery Practices and Protocols | Guttmacher Institute**
  - Image: https://www.guttmacher.org/sites/default/files/images/useofthequickstartprotocolfigure5.png
  - Source: https://www.guttmacher.org/report/publicly-funded-family-planning-clinic-survey-2015
- **6 Free STD Testing & HIV Test Clinics in South Pasadena, CA**
  - Image: https://www.saferstdtesting.com/wp-content/uploads/clinic-images/ca/std-testing-south-pasadena-ca-pasadena-health-center-of-pasadena-ca-1.jpeg
  - Source: https://www.saferstdtesting.com/free-std-testing/south-pasadena-ca
- **Abortion is still legal in Arizona. But confusion and fear abound | Arizona  | The Guardian**
  - Image: https://i.guim.co.uk/img/media/af46e741753ca0e7d46034cff0c2095dac7397d9/0_0_1500_900/master/1500.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=15cc58f002161800327e6c40347945a5
  - Source: https://www.theguardian.com/us-news/2022/aug/15/arizona-abortion-laws-ban-access
- **Major Federal and State Funding Cuts Facing Planned Parenthood | KFF**
  - Image: https://www.kff.org/wp-content/uploads/sites/7/2025/05/250514_Visiting-Planned-Parenthood-clinic-for-health-care-services_FI-2.png
  - Source: https://www.kff.org/womens-health-policy/major-federal-and-state-funding-cuts-facing-planned-parenthood/
- **Making Sense of Parenthood**
  - Image: https://assets.cambridge.org/97811075/04288/large_cover/9781107504288i.jpg
  - Source: https://www.cambridge.org/core/books/making-sense-of-parenthood/910D1B19E630F6E59478D61E3F54DD4A

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "data:,",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```