{ "name": "PARES AI", "slug": "pares-ai", "domain": "https://www.pares.ai/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "ui-sans-serif", "count": 14 }, { "family": "system-ui", "count": 14 }, { "family": "sans-serif", "count": 14 }, { "family": "Apple Color Emoji", "count": 14 }, { "family": "Segoe UI Emoji", "count": 14 }, { "family": "Segoe UI Symbol", "count": 14 }, { "family": "Noto Color Emoji", "count": 14 } ], "colors": { "primary": "#1E293B", "secondary": "#9CA3AF", "accent": "#475569", "background": "#FFFFFF", "textPrimary": "#09090B", "link": "#475569" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "60px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(255, 90, 95, 0.15) 0px 10px 40px 0px, rgba(255, 90, 95, 0.1) 0px 4px 15px 0px" } }, "images": { "logo": "https://www.pares.ai/pares-rectangle.svg", "favicon": "https://www.pares.ai/icon.svg?fd061dd19db1ed20", "ogImage": "https://pares.ai/og-image.png", "logoAlt": "Pares" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PARES'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Schedule a Demo", "reasoning": "The 'Schedule a Demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the platform." }, "secondary": { "index": 1, "text": "Sign in", "reasoning": "The 'Sign in' button serves as a secondary action, allowing existing users to access their accounts. It has a different text color, distinguishing it from the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "commercial real estate professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PARES'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pares-ai/ae327ab3a6.webp", "alt": "Coast-to-Coast Multifamily Market Talk: Zihao Wang - PARES AI", "source_url": "https://www.youtube.com/watch?v=IZ5Br69FVo0", "image_url": "https://i.ytimg.com/vi/IZ5Br69FVo0/hqdefault.jpg", "width": 480, "height": 360, "bytes": 20795, "query": "\"PARES AI\" ad", "query_suffix": "\"PARES AI\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pares-ai/50b316759b.webp", "alt": "Why should CRE brokers use a CRM that's connected to a Live Property Database instead of Salesforce, HubSpot, or RealNex? It comes down to one thing: ➡️ Keeping owner portfolios updated –", "source_url": "https://www.linkedin.com/posts/zihao-wang-mh_why-should-cre-brokers-use-a-crm-thats-connected-activity-7358542811282989056-bTda", "image_url": "https://media.licdn.com/dms/image/v2/D5622AQFQTxmoSa1b2Q/feedshare-shrink_800/B56Zh68OqEHMAg-/0/1754409269896?e=2147483647&v=beta&t=Y3wgdbi8hV7e1Miu2bobXK_TYaOn3jKBhBMDrBMLT90", "width": 800, "height": 454, "bytes": 38009, "query": "\"PARES AI\" report", "query_suffix": "\"PARES AI\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pares-ai/38d84135fd.webp", "alt": "PARES AI: A Platform for Commercial Real Estate Brokers | Y Combinator posted on the topic | LinkedIn", "source_url": "https://www.linkedin.com/posts/y-combinator_pares-yc-s25-is-the-all-in-one-ai-platform-activity-7351294564244074496-1SIT", "image_url": "https://media.licdn.com/dms/image/v2/D5622AQG9F8bT5DAfUg/feedshare-shrink_800/B56ZnxuYi0HkAk-/0/1760697095972?e=2147483647&v=beta&t=6PE0Y7aVlbAFmFaT2vrLOIBQk-MWXHEcwmUgRslb4_M", "width": 800, "height": 1200, "bytes": 62417, "query": "\"PARES AI\" ad", "query_suffix": "\"PARES AI\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pares-ai/2bb40f7edb.webp", "alt": "PARES AI Launch Video", "source_url": "https://www.youtube.com/watch?v=_LA9YHCv-js", "image_url": "https://i.ytimg.com/vi/_LA9YHCv-js/maxresdefault.jpg", "width": 1280, "height": 720, "bytes": 133394, "query": "\"PARES AI\" ad", "query_suffix": "\"PARES AI\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pares-ai/2bb6947584.webp", "alt": "Automation Startups | EstateStartups", "source_url": "https://estatestartups.com/categories/automation", "image_url": "https://imagedelivery.net/eM-ER_F4pWmgRDgAV-urPg/15154fdc-604b-4941-9e87-65f5112b3c00/card", "width": 645, "height": 314, "bytes": 22710, "query": "\"PARES AI\" landing page", "query_suffix": "\"PARES AI\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pares-ai/6da6320487.webp", "alt": "Pares AI | EstateStartups", "source_url": "https://estatestartups.com/startups/pares-ai", "image_url": "https://imagedelivery.net/eM-ER_F4pWmgRDgAV-urPg/dfafd8b0-fe7b-48eb-5536-3876a9e80800/card", "width": 645, "height": 310, "bytes": 17248, "query": "\"PARES AI\" ad", "query_suffix": "\"PARES AI\" ad" } ], "font_resources": [ { "family": "ui-sans-serif", "google_fonts_url": "https://fonts.google.com/specimen/ui-sans-serif" }, { "family": "ui-sans-serif", "google_fonts_url": "https://fonts.google.com/specimen/ui-sans-serif" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=ui-sans-serif&family=ui-sans-serif&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/pares-ai", "agent_instructions": "You are designing or implementing in PARES AI's brand identity.\n\n# Brand profile\n- Company: PARES AI\n- Source: https://www.pares.ai/\n- Color scheme: light\n\n# Colors\n- primary: #1E293B\n- secondary: #9CA3AF\n- accent: #475569\n- background: #FFFFFF\n- textPrimary: #09090B\n- link: #475569\n\n# Typography\n- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(255, 90, 95, 0.15) 0px 10px 40px 0px, rgba(255, 90, 95, 0.1) 0px 4px 15px 0px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: commercial real estate professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/pares-ai.json", "page_markdown": "# PARES AI Brand Identity\n\nA complete profile of **PARES AI**'s visual system — colors, typography, components, and personality — extracted from https://www.pares.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/pares-ai\n- Machine-readable JSON: https://characterquilt.com/branding/pares-ai.json\n- Per-page llms.txt: https://characterquilt.com/branding/pares-ai/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1E293B |\n| Accent | #475569 |\n| Body Font | ui-sans-serif |\n| Heading Font | ui-sans-serif |\n\n## Color Palette\n\n- primary: #1E293B\n- secondary: #9CA3AF\n- accent: #475569\n- background: #FFFFFF\n- textPrimary: #09090B\n- link: #475569\n\n## Typography\n\n- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n\n## Visual Assets\n\n- Logo: https://www.pares.ai/pares-rectangle.svg\n- Favicon: https://www.pares.ai/icon.svg?fd061dd19db1ed20\n- Social card (og:image): https://pares.ai/og-image.png\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(255, 90, 95, 0.15) 0px 10px 40px 0px, rgba(255, 90, 95, 0.1) 0px 4px 15px 0px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: commercial real estate professionals\n\n## PARES AI Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Coast-to-Coast Multifamily Market Talk: Zihao Wang - PARES AI**\n - Image: https://i.ytimg.com/vi/IZ5Br69FVo0/hqdefault.jpg\n - Source: https://www.youtube.com/watch?v=IZ5Br69FVo0\n- **Why should CRE brokers use a CRM that's connected to a Live Property Database instead of Salesforce, HubSpot, or RealNex? It comes down to one thing: ➡️ Keeping owner portfolios updated –**\n - Image: https://media.licdn.com/dms/image/v2/D5622AQFQTxmoSa1b2Q/feedshare-shrink_800/B56Zh68OqEHMAg-/0/1754409269896?e=2147483647&v=beta&t=Y3wgdbi8hV7e1Miu2bobXK_TYaOn3jKBhBMDrBMLT90\n - Source: https://www.linkedin.com/posts/zihao-wang-mh_why-should-cre-brokers-use-a-crm-thats-connected-activity-7358542811282989056-bTda\n- **PARES AI: A Platform for Commercial Real Estate Brokers | Y Combinator posted on the topic | LinkedIn**\n - Image: https://media.licdn.com/dms/image/v2/D5622AQG9F8bT5DAfUg/feedshare-shrink_800/B56ZnxuYi0HkAk-/0/1760697095972?e=2147483647&v=beta&t=6PE0Y7aVlbAFmFaT2vrLOIBQk-MWXHEcwmUgRslb4_M\n - Source: https://www.linkedin.com/posts/y-combinator_pares-yc-s25-is-the-all-in-one-ai-platform-activity-7351294564244074496-1SIT\n- **PARES AI Launch Video**\n - Image: https://i.ytimg.com/vi/_LA9YHCv-js/maxresdefault.jpg\n - Source: https://www.youtube.com/watch?v=_LA9YHCv-js\n- **Automation Startups | EstateStartups**\n - Image: https://imagedelivery.net/eM-ER_F4pWmgRDgAV-urPg/15154fdc-604b-4941-9e87-65f5112b3c00/card\n - Source: https://estatestartups.com/categories/automation\n- **Pares AI | EstateStartups**\n - Image: https://imagedelivery.net/eM-ER_F4pWmgRDgAV-urPg/dfafd8b0-fe7b-48eb-5536-3876a9e80800/card\n - Source: https://estatestartups.com/startups/pares-ai\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"ui-sans-serif\",\n \"count\": 14\n },\n {\n \"family\": \"system-ui\",\n \"count\": 14\n },\n {\n \"family\": \"sans-serif\",\n \"count\": 14\n },\n {\n \"family\": \"Apple Color Emoji\",\n \"count\": 14\n },\n {\n \"family\": \"Segoe UI Emoji\",\n \"count\": 14\n },\n {\n \"family\": \"Segoe UI Symbol\",\n \"count\": 14\n },\n {\n \"family\": \"Noto Color Emoji\",\n \"count\": 14\n }\n ],\n \"colors\": {\n \"primary\": \"#1E293B\",\n \"secondary\": \"#9CA3AF\",\n \"accent\": \"#475569\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#09090B\",\n \"link\": \"#475569\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"ui-sans-serif\",\n \"heading\": \"ui-sans-serif\"\n },\n \"fontStacks\": {\n \"body\": [\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\",\n \"Apple Color Emoji\",\n \"Segoe UI Emoji\",\n \"Segoe UI Symbol\",\n \"Noto Color Emoji\"\n ],\n \"heading\": [\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\",\n \"Apple Color Emoji\",\n \"Segoe UI Emoji\",\n \"Segoe UI Symbol\",\n \"Noto Color Emoji\"\n ],\n \"paragraph\": [\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\",\n \"Apple Color Emoji\",\n \"Segoe UI Emoji\",\n \"Segoe UI Symbol\",\n \"Noto Color Emoji\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"60px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"10px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"9999px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"9999px\",\n \"topRight\": \"9999px\",\n \"bottomRight\": \"9999px\",\n \"bottomLeft\": \"9999px\"\n },\n \"shadow\": \"rgba(255, 90, 95, 0.15) 0px 10px 40px 0px, rgba(255, 90, 95, 0.1) 0px 4px 15px 0px\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.pares.ai/pares-rectangle.svg\",\n \"favicon\": \"https://www.pares.ai/icon.svg?fd061dd19db1ed20\",\n \"ogImage\": \"https://pares.ai/og-image.png\",\n \"logoAlt\": \"Pares\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'PARES'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Schedule a Demo\",\n \"reasoning\": \"The 'Schedule a Demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the platform.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Sign in\",\n \"reasoning\": \"The 'Sign in' button serves as a secondary action, allowing existing users to access their accounts. It has a different text color, distinguishing it from the primary CTA.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"commercial real estate professionals\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'PARES'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }