# PARES AI Brand Identity

A complete profile of **PARES AI**'s visual system — colors, typography, components, and personality — extracted from https://www.pares.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pares-ai
- Machine-readable JSON: https://characterquilt.com/branding/pares-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/pares-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E293B |
| Accent | #475569 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #1E293B
- secondary: #9CA3AF
- accent: #475569
- background: #FFFFFF
- textPrimary: #09090B
- link: #475569

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://www.pares.ai/pares-rectangle.svg
- Favicon: https://www.pares.ai/icon.svg?fd061dd19db1ed20
- Social card (og:image): https://pares.ai/og-image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(255, 90, 95, 0.15) 0px 10px 40px 0px, rgba(255, 90, 95, 0.1) 0px 4px 15px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: commercial real estate professionals

## PARES AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Coast-to-Coast Multifamily Market Talk: Zihao Wang - PARES AI**
  - Image: https://i.ytimg.com/vi/IZ5Br69FVo0/hqdefault.jpg
  - Source: https://www.youtube.com/watch?v=IZ5Br69FVo0
- **Why should CRE brokers use a CRM that's connected to a Live Property  Database instead of Salesforce, HubSpot, or RealNex? It comes down to one  thing: ➡️ Keeping owner portfolios updated –**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQFQTxmoSa1b2Q/feedshare-shrink_800/B56Zh68OqEHMAg-/0/1754409269896?e=2147483647&v=beta&t=Y3wgdbi8hV7e1Miu2bobXK_TYaOn3jKBhBMDrBMLT90
  - Source: https://www.linkedin.com/posts/zihao-wang-mh_why-should-cre-brokers-use-a-crm-thats-connected-activity-7358542811282989056-bTda
- **PARES AI: A Platform for Commercial Real Estate Brokers | Y Combinator  posted on the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQG9F8bT5DAfUg/feedshare-shrink_800/B56ZnxuYi0HkAk-/0/1760697095972?e=2147483647&v=beta&t=6PE0Y7aVlbAFmFaT2vrLOIBQk-MWXHEcwmUgRslb4_M
  - Source: https://www.linkedin.com/posts/y-combinator_pares-yc-s25-is-the-all-in-one-ai-platform-activity-7351294564244074496-1SIT
- **PARES AI Launch Video**
  - Image: https://i.ytimg.com/vi/_LA9YHCv-js/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=_LA9YHCv-js
- **Automation Startups | EstateStartups**
  - Image: https://imagedelivery.net/eM-ER_F4pWmgRDgAV-urPg/15154fdc-604b-4941-9e87-65f5112b3c00/card
  - Source: https://estatestartups.com/categories/automation
- **Pares AI | EstateStartups**
  - Image: https://imagedelivery.net/eM-ER_F4pWmgRDgAV-urPg/dfafd8b0-fe7b-48eb-5536-3876a9e80800/card
  - Source: https://estatestartups.com/startups/pares-ai

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 14
    },
    {
      "family": "system-ui",
      "count": 14
    },
    {
      "family": "sans-serif",
      "count": 14
    },
    {
      "family": "Apple Color Emoji",
      "count": 14
    },
    {
      "family": "Segoe UI Emoji",
      "count": 14
    },
    {
      "family": "Segoe UI Symbol",
      "count": 14
    },
    {
      "family": "Noto Color Emoji",
      "count": 14
    }
  ],
  "colors": {
    "primary": "#1E293B",
    "secondary": "#9CA3AF",
    "accent": "#475569",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#475569"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(255, 90, 95, 0.15) 0px 10px 40px 0px, rgba(255, 90, 95, 0.1) 0px 4px 15px 0px"
    }
  },
  "images": {
    "logo": "https://www.pares.ai/pares-rectangle.svg",
    "favicon": "https://www.pares.ai/icon.svg?fd061dd19db1ed20",
    "ogImage": "https://pares.ai/og-image.png",
    "logoAlt": "Pares"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PARES'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "The 'Schedule a Demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the platform."
    },
    "secondary": {
      "index": 1,
      "text": "Sign in",
      "reasoning": "The 'Sign in' button serves as a secondary action, allowing existing users to access their accounts. It has a different text color, distinguishing it from the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "commercial real estate professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PARES'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```