# Paribus Brand Identity A complete profile of **Paribus**'s visual system — colors, typography, components, and personality — extracted from https://ramp.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/paribus - Machine-readable JSON: https://characterquilt.com/branding/paribus.json - Per-page llms.txt: https://characterquilt.com/branding/paribus/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #E4F222 | | Accent | #E4F222 | | Body Font | Lausanne | | Heading Font | Lausanne | ## Color Palette - primary: #E4F222 - secondary: #0B0D1B - accent: #E4F222 - background: #010518 - textPrimary: #010518 - link: #010518 ## Typography - primary: Lausanne — https://fonts.google.com/specimen/Lausanne - heading: Lausanne — https://fonts.google.com/specimen/Lausanne ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2275%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2071%2020%22%20aria-label%3D%22Go%20to%20homepage%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23a)%22%20style%3D%22fill%3A%20lab(100%200%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M5.098%206.736c-1.768%200-2.636%201.57-2.636%203.669v5.256H-.032V4.568h2.45v2.878h.042c.524-1.77%201.565-3.2%203.174-3.2%201.132%200%201.607.399%201.607.399L6.116%206.93s-.358-.194-1.018-.194M35.237%208.26v7.401h-2.428v-6.5c0-1.865-.58-2.853-2.064-2.853s-2.28%201.251-2.28%203.647v5.706h-2.407v-6.5c0-1.794-.574-2.853-2.043-2.853-1.676%200-2.321%201.48-2.321%203.647v5.706h-2.45V4.568h2.45V7.08h.022c.38-1.737%201.424-2.811%203.182-2.811s2.878.943%203.31%202.62c.41-1.613%201.504-2.62%203.182-2.62%202.341%200%203.847%201.479%203.847%203.99M12.141%204.249c-2.255%200-3.728%201.067-4.4%202.993l2.074.762c.378-1.162%201.167-1.823%202.37-1.823%201.355%200%202.149.602%202.149%201.523%200%20.922-.633%201.14-2.064%201.374-1.59.258-5.375.344-5.375%203.56%200%201.886%201.562%203.304%203.911%203.304%201.765%200%202.97-.728%203.526-2.082h.022v1.804h2.428V8.842c0-2.986-1.491-4.59-4.643-4.59zm2.257%206.19c0%202.328-1.142%203.822-2.966%203.822-1.29%200-2.065-.73-2.065-1.782%200-.988.796-1.671%202.322-1.954%201.56-.29%202.346-.646%202.707-1.501v1.418zm29.48-6.17c-1.857%200-3.086%201.03-3.61%202.575V4.568h-2.579V19.93h2.557v-6.547h.022c.569%201.676%201.755%202.598%203.61%202.598%202.944%200%205.05-2.445%205.05-5.9%200-3.431-2.106-5.812-5.05-5.812m-.636%209.655c-2.04%200-3.17-1.492-3.17-3.81%200-2.316%201.267-3.808%203.17-3.808s3.17%201.563%203.17%203.809-1.266%203.809-3.17%203.809M70.028%2015.612v.07h-9.983v-.07c1.439-.82%202.432-1.654%203.327-2.526h4.1zm-2.473-13.11L65.027%200h-.074s.042%204.664-4.205%208.906c-4.156%204.15-9.046%204.16-9.046%204.16v.074l2.578%202.546s4.819.05%209.074-4.16c4.24-4.195%204.205-9.022%204.205-9.022z%22%20style%3D%22fill%3A%20lab(100%200%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h70.06v20H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E - Favicon: https://ramp.com/favicon.ico?favicon.0-xml9at58h_3.ico - Social card (og:image): https://next.ramp.com/assets/images/default-og-image.jpg ## UI Components - input: background=transparent, textColor=#0C0A08, borderColor=null, borderRadius=10px, shadow=none - buttonPrimary: background=#E4F222, textColor=#0C0A08, borderRadius=6px, shadow=none - buttonSecondary: background=#1A1919, textColor=#FFFFFF, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Paribus Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Product Announcements and Updates | Ramp** - Image: https://ramp.com/assets/images/product-releases/ramp-overview.webp - Source: https://ramp.com/product-releases - **About Us - Different By Design | Ramp** - Image: https://ramp.com/_next/image?url=%2Fassets%2Fimages%2Fabout-us%2F2024-office-conference-room-1.webp&w=3840&q=75&dpl=dpl_9y7uXxvP96SPUK4n2PqVDCG9zeUe - Source: https://ramp.com/about-us - **Small Business Corporate Credit Card with Cashback—Ramp** - Image: https://ramp.com/_next/image?url=%2Fassets%2Fimages%2Fsmall-business%2Fsmall-business-card.webp&w=3840&q=75&dpl=dpl_9y7uXxvP96SPUK4n2PqVDCG9zeUe - Source: https://ramp.com/small-business - **Ramp Q3 2025 Product Release | Systems That Run Themselves** - Image: https://ramp.com/_next/image?url=%2Fassets%2Fimages%2Fnew-on-ramp-q3-2025%2Fai-reporting.webp&w=3840&q=75&dpl=dpl_3YaaE7yBScAY1K8oRqSb6kHJxVLV - Source: https://ramp.com/new-on-ramp-q3-2025 - **How Ramp helped Barry's save 400 hours/month on expense report headaches** - Image: https://ramp.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F6jz6vxxd%2Fproduction%2F61a6e56d191c5e927494ef78771fb5b958e9058a-2731x4096.webp%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75 - Source: https://ramp.com/customers/barrys - **Careers - Change How Businesses Run | Ramp** - Image: https://ramp.com/_next/static/media/careers-letter-paper-texture.0-tm3va-aivw_.webp - Source: https://ramp.com/careers ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Lausanne", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#E4F222", "secondary": "#0B0D1B", "accent": "#E4F222", "background": "#010518", "textPrimary": "#010518", "link": "#010518" }, "typography": { "fontFamilies": { "primary": "Lausanne", "heading": "Lausanne" }, "fontStacks": { "heading": [ "Lausanne" ], "body": [ "Lausanne" ], "paragraph": [ "Lausanne" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#0C0A08", "borderColor": null, "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E4F222", "textColor": "#0C0A08", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1A1919", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2275%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2071%2020%22%20aria-label%3D%22Go%20to%20homepage%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23a)%22%20style%3D%22fill%3A%20lab(100%200%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M5.098%206.736c-1.768%200-2.636%201.57-2.636%203.669v5.256H-.032V4.568h2.45v2.878h.042c.524-1.77%201.565-3.2%203.174-3.2%201.132%200%201.607.399%201.607.399L6.116%206.93s-.358-.194-1.018-.194M35.237%208.26v7.401h-2.428v-6.5c0-1.865-.58-2.853-2.064-2.853s-2.28%201.251-2.28%203.647v5.706h-2.407v-6.5c0-1.794-.574-2.853-2.043-2.853-1.676%200-2.321%201.48-2.321%203.647v5.706h-2.45V4.568h2.45V7.08h.022c.38-1.737%201.424-2.811%203.182-2.811s2.878.943%203.31%202.62c.41-1.613%201.504-2.62%203.182-2.62%202.341%200%203.847%201.479%203.847%203.99M12.141%204.249c-2.255%200-3.728%201.067-4.4%202.993l2.074.762c.378-1.162%201.167-1.823%202.37-1.823%201.355%200%202.149.602%202.149%201.523%200%20.922-.633%201.14-2.064%201.374-1.59.258-5.375.344-5.375%203.56%200%201.886%201.562%203.304%203.911%203.304%201.765%200%202.97-.728%203.526-2.082h.022v1.804h2.428V8.842c0-2.986-1.491-4.59-4.643-4.59zm2.257%206.19c0%202.328-1.142%203.822-2.966%203.822-1.29%200-2.065-.73-2.065-1.782%200-.988.796-1.671%202.322-1.954%201.56-.29%202.346-.646%202.707-1.501v1.418zm29.48-6.17c-1.857%200-3.086%201.03-3.61%202.575V4.568h-2.579V19.93h2.557v-6.547h.022c.569%201.676%201.755%202.598%203.61%202.598%202.944%200%205.05-2.445%205.05-5.9%200-3.431-2.106-5.812-5.05-5.812m-.636%209.655c-2.04%200-3.17-1.492-3.17-3.81%200-2.316%201.267-3.808%203.17-3.808s3.17%201.563%203.17%203.809-1.266%203.809-3.17%203.809M70.028%2015.612v.07h-9.983v-.07c1.439-.82%202.432-1.654%203.327-2.526h4.1zm-2.473-13.11L65.027%200h-.074s.042%204.664-4.205%208.906c-4.156%204.15-9.046%204.16-9.046%204.16v.074l2.578%202.546s4.819.05%209.074-4.16c4.24-4.195%204.205-9.022%204.205-9.022z%22%20style%3D%22fill%3A%20lab(100%200%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h70.06v20H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E", "favicon": "https://ramp.com/favicon.ico?favicon.0-xml9at58h_3.ico", "ogImage": "https://next.ramp.com/assets/images/default-og-image.jpg", "logoHref": "/", "logoAlt": "Go to homepage" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand 'Ramp'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started for free", "reasoning": "Button #0 has a vibrant green background (#E4F222) and action-oriented text 'Get started for free', making it the primary CTA." }, "secondary": { "index": 1, "text": "Read customer story", "reasoning": "Button #1 has a different background color (#1A1919) and serves as a secondary action with text 'Read customer story'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand 'Ramp'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```