# Parley Brand Identity

A complete profile of **Parley**'s visual system — colors, typography, components, and personality — extracted from https://parley.so. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/parley
- Machine-readable JSON: https://characterquilt.com/branding/parley.json
- Per-page llms.txt: https://characterquilt.com/branding/parley/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D402B |
| Accent | #13B376 |
| Body Font | Manrope |
| Heading Font | Satoshi |

## Color Palette

- primary: #0D402B
- secondary: #C1E1C9
- accent: #13B376
- background: #F9F3EB
- textPrimary: #13B376
- link: #13B376

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Favicon: https://framerusercontent.com/images/OoQIT4mpiDF4ySEUvd9Ifc8BQ.png
- Social card (og:image): https://framerusercontent.com/images/bfQ380lyZpxFyH1mNY7K7hsAPHw.png

## UI Components

- buttonPrimary: background=#13B376, textColor=#0000EE, borderRadius=2px, shadow=rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.06) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.03) 0px 10px 30px -3.75px
- buttonSecondary: background=#0D402B, textColor=#0000EE, borderRadius=4px, shadow=rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.06) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.03) 0px 10px 30px -3.75px

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Parley Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Parley**
  - Image: https://framerusercontent.com/images/D63utcjN9IIoH1KtZYi5MG5wU.jpg?width=1824&height=1879
  - Source: https://www.parley.so/about
- **Parley**
  - Image: https://framerusercontent.com/images/I8rUkmjt59YaWKbISdMl4l7o2Eo.jpg?width=1215&height=1377
  - Source: https://www.parley.so/
- **Parley**
  - Image: https://framerusercontent.com/images/l3G5k1NRPnANpDFVYDLMhhBFk.png?width=1747&height=926
  - Source: https://www.parley.so/
- **Empowering immigration law**
  - Image: https://framerusercontent.com/images/9fU7vFjB5zqmC2z5GCsr3rcBNtE.png?width=1110&height=816
  - Source: https://www.parley.so/about
- **Parley**
  - Image: https://framerusercontent.com/images/CMQShUG70QhbgPZuhC23msOZ4sc.png?width=1106&height=745
  - Source: https://www.parley.so/about
- **Parley**
  - Image: https://framerusercontent.com/images/SFBy4HLj3zDx0bhQeovDL60ch7A.png?width=1106&height=745
  - Source: https://www.parley.so/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Satoshi",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D402B",
    "secondary": "#C1E1C9",
    "accent": "#13B376",
    "background": "#F9F3EB",
    "textPrimary": "#13B376",
    "link": "#13B376"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#13B376",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.06) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.03) 0px 10px 30px -3.75px"
    },
    "buttonSecondary": {
      "background": "#0D402B",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.06) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.03) 0px 10px 30px -3.75px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/OoQIT4mpiDF4ySEUvd9Ifc8BQ.png",
    "ogImage": "https://framerusercontent.com/images/bfQ380lyZpxFyH1mNY7K7hsAPHw.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is too small and lacks clear branding indicators. It does not match the favicon or provide a strong brand representation.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Learn more",
      "reasoning": "Button #2 has a vibrant green background (#13B376) and action-oriented text 'Learn more', making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a free demo",
      "reasoning": "Button #0, 'Book a free demo', has a different background color (#0D402B) and serves as a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is too small and lacks clear branding indicators. It does not match the favicon or provide a strong brand representation.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```