# Parloa Brand Identity

A complete profile of **Parloa**'s visual system — colors, typography, components, and personality — extracted from https://www.parloa.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/parloa
- Machine-readable JSON: https://characterquilt.com/branding/parloa.json
- Per-page llms.txt: https://characterquilt.com/branding/parloa/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF7714 |
| Accent | #1F1C1B |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #FF7714
- secondary: #4C423D
- accent: #1F1C1B
- background: #EBE9E1
- textPrimary: #1F1C1B
- link: #665953

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: 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- Favicon: https://www.parloa.com/favicon/apple-touch-icon.png
- Social card (og:image): https://www.parloa.com/img/og.png

## UI Components

- input: background=#1F1C1B, textColor=#FFFFFF, borderColor=#A69B92, borderRadius=0px, shadow=none
- buttonPrimary: background=#1F1C1B, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1F1C1B, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: contact centers and businesses looking for AI solutions

## Parloa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Parloa Tested AI Agent Performance for Long Conversations**
  - Image: https://a.storyblok.com/f/330303/3580x2968/6f4a64c492/agent-effects-lets-us-calculate-probability-differences.png
  - Source: https://www.parloa.com/labs/insights/long-calls-LLM-performance/
- **Willkommen in unserem Blog**
  - Image: https://a.storyblok.com/f/330303/1999x843/0a1b542195/q4_release_image4.jpg
  - Source: https://www.parloa.com/de/blog/
- **Parloa | The State of Agentic CX - 2026**
  - Image: https://framerusercontent.com/images/MYKiaPi25X9sF2CVRkWoBe6j8ro.png?width=2688&height=4034
  - Source: https://stateofcx.parloa.com/
- **Parloa Partner Program | Let's Grow Together**
  - Image: https://a.storyblok.com/f/330303/802x628/606054d3d3/blog-post-image-1.png/m/792x0/filters:quality(undefined):format(webp)
  - Source: https://www.parloa.com/become-a-partner/
- **Parloa Labs | Engineering Insights**
  - Image: https://a.storyblok.com/f/330303/4134x2328/b344d5138f/posterior_routing_call_missing-gpt-5-2.png
  - Source: https://www.parloa.com/labs/insights/
- **Welcome to our blog**
  - Image: https://a.storyblok.com/f/330303/1604x1256/09ea25332a/responsible-ai-1.jpg/m/350x0/filters:quality(undefined):format(webp)
  - Source: https://www.parloa.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Exposure30",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF7714",
    "secondary": "#4C423D",
    "accent": "#1F1C1B",
    "background": "#EBE9E1",
    "textPrimary": "#1F1C1B",
    "link": "#665953"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Exposure30",
        "serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#1F1C1B",
      "textColor": "#FFFFFF",
      "borderColor": "#A69B92",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1F1C1B",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1F1C1B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    },
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      "reasoning": "Button #2 'Subscribe to newsletter' has a light background (#FFFFFF) with dark text, providing a clear contrast to the primary button's dark background. It serves as a secondary action with a less urgent call-to-action."
    },
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  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "contact centers and businesses looking for AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
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    "buttons": 0.95,
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  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the body but links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```