# Parse Brand Identity

A complete profile of **Parse**'s visual system — colors, typography, components, and personality — extracted from http://parse.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/parse
- Machine-readable JSON: https://characterquilt.com/branding/parse.json
- Per-page llms.txt: https://characterquilt.com/branding/parse/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #2094F3 |
| Body Font | Apple Color Emoji |
| Heading Font | Apple Color Emoji |

## Color Palette

- primary: #111827
- secondary: #2094F3
- accent: #2094F3
- background: #0C0A09
- textPrimary: #414652
- link: #414652

## Typography

- primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji
- heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji

## Visual Assets

- Logo: data:image/svg+xml,%3c?xml%20version=%271.0%27%20encoding=%27UTF-8%27?%3e%3csvg%20id=%27uuid-82200c28-7998-4983-aecd-6cedc76ad194%27%20xmlns=%27http://www.w3.org/2000/svg%27%20viewBox=%270%200%201113.66%201099.42%27%3e%3cg%20id=%27uuid-a7107da6-ce39-4ed6-a0ed-181a0bb21513%27%3e%3cpath%20d=%27M485.03,785.14c-80.31,0-160.61-.09-240.92.07-19.69.04-38.96,2.85-56.89,11.86-30.61,15.39-46.24,40.86-50.51,74.17-1.78,13.87-1.07,27.53,2.4,41.07,9.88,38.61,40.97,63,80.77,63.61,14.48.22,28.6-1.13,42.18-6.57,22.21-8.89,37.68-24.69,47.55-46.22,5.7-12.44,8.78-25.6,10.03-39.21.7-7.65,1.34-8.39,9.07-8.4,39.11-.06,78.22-.06,117.33,0,7.81.01,8.7.77,8.25,8.61-1.5,25.9-6.26,51.19-14.95,75.68-9.89,27.88-24.52,52.96-44.88,74.49-12.06,12.75-25.86,23.5-41,32.36-27.61,16.17-57.56,25.54-89.21,29.63-16.03,2.07-32.13,3.56-48.32,2.99-51.05-1.81-98.19-15.32-138.92-47.35-29.18-22.94-50.23-51.91-63.16-86.73C4.49,940.03.2,914.02,0,887.12c-.2-27.39,3.23-54.06,12.04-80.01,16.15-47.55,46.04-84.22,88.37-110.85,33.5-21.08,70.35-32.41,109.51-36.76,18.93-2.1,37.91-2.78,56.95-2.78,146.01.06,292.02-.14,438.03.14,40.78.08,79.88-7.2,117.13-23.64,51.44-22.7,91.6-58.25,119.75-107.08,19.17-33.27,29.97-69.14,33.56-107.35,4.24-45.12-.63-89.17-16.8-131.46-29.15-76.19-83.11-125.95-161.74-148.55-30.68-8.81-62.11-11.11-93.74-9.03-50.31,3.31-96.52,18.9-137.08,49.41-26.98,20.3-48.89,45.27-65.91,74.47-23.64,40.56-36.2,84.58-41.36,131-2.05,18.42-2.99,36.85-2.93,55.38.13,38.07.04,76.13.04,114.2,0,2.35.1,4.7-.08,7.04-.36,4.87-1.23,5.69-6.22,6.08-1.82.14-3.65.07-5.47.07-37.55,0-75.09,0-112.64,0-1.56,0-3.13.05-4.69-.04-5.96-.32-6.75-1.08-7.11-6.82-.06-1.04-.04-2.09-.04-3.13.02-45.63-.84-91.28.28-136.88,1.81-73.85,16.73-144.84,50.54-211.14,21.17-41.51,48.64-78.4,83.2-109.71,41.39-37.49,88.96-64.27,142.39-80.71,30.55-9.4,61.74-15.35,93.53-17.65,80.21-5.79,157.05,6.85,228.6,44.87,63.11,33.54,112.01,81.88,146.55,144.55,24.73,44.87,39.17,92.96,45.57,143.71,3.71,29.38,4.22,58.87,2.29,88.21-4.54,69.26-25.41,133.39-64.5,191.11-35.51,52.42-81.72,92.88-137.68,122.38-45.49,23.98-93.88,38.65-144.75,45.34-19.38,2.55-38.87,3.74-58.46,3.7-74.05-.16-148.1-.06-222.14-.06Z%27/%3e%3c/g%3e%3c/svg%3e
- Favicon: https://parseplatform.org/assets/favicon-Bkmig-Or.svg

## UI Components

- buttonPrimary: background=#2094F3, textColor=#FAFCFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#F5F5F4, textColor=#1C1917, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech enthusiasts

## Parse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Evercode™ Together with Integra Assist Plus - Parse Biosciences | Parse  Biosciences**
  - Image: https://media.licdn.com/dms/image/v2/D5610AQFL-rFk8HqCuw/image-shrink_800/image-shrink_800/0/1733233773859/TechBrochureIntegraAutomation-Ad2v3png?e=2147483647&v=beta&t=_oKaAvQis8vUlLeZLMbrH-8ahWh2MAPtZdwezgsOkPs
  - Source: https://www.linkedin.com/posts/parse-biosciences_evercode-together-with-integra-assist-plus-activity-7270174790299115520-uNts
- **Guided walkthrough: Pipeline Outputs – Support Suite - Parse Biosciences**
  - Image: https://support.parsebiosciences.com/hc/article_attachments/36215329622548
  - Source: https://support.parsebiosciences.com/hc/en-us/articles/36215329630228-Guided-walkthrough-Pipeline-Outputs
- **Parse AI ® — SaaS Dashboard Documents by Vadym Krupa on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/46827992/file/828f4959b4c99414d08f81919d76cd75.jpg?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/27113471-Parse-AI-SaaS-Dashboard-Documents
- **Evercode Single Cell Starter Pack | Parse Biosciences**
  - Image: https://media.licdn.com/dms/image/v2/D5610AQFXaqytaxf4lw/image-shrink_800/image-shrink_800/0/1709231286285/StarterPackRebranded-Ad2v3png?e=2147483647&v=beta&t=qsRyJP-FHBCKnJdYU7xTa00vNev4hrBZcnjuUKbjJBE
  - Source: https://www.linkedin.com/posts/parse-biosciences_evercode-single-cell-starter-pack-activity-7169035733264003074-r-IQ
- **Parse Reports in Xtract IS - Xtract IS HelpCenter**
  - Image: https://helpcenter.theobald-software.com/xtract-is/assets/images/articles/report/report-improvement/report-preview.png
  - Source: https://helpcenter.theobald-software.com/xtract-is/knowledge-base/parse-reports/
- **Parsing websites in C# with Html Agility Pack or AngleSharp**
  - Image: https://storage.ghost.io/c/a8/df/a8df410f-f385-46fe-9464-e894f7952067/content/images/2023/06/parsing-websites-in-c--with-html-agility-pack-or-anglesharp-o-1.png
  - Source: https://blog.elmah.io/parsing-websites-in-c-with-html-agility-pack-or-anglesharp/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Apple Color Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Symbol",
      "role": "unknown"
    },
    {
      "family": "Noto Color Emoji",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#2094F3",
    "accent": "#2094F3",
    "background": "#0C0A09",
    "textPrimary": "#414652",
    "link": "#414652"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apple Color Emoji",
      "heading": "Apple Color Emoji"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60.48px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2094F3",
      "textColor": "#FAFCFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F4",
      "textColor": "#1C1917",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml,%3c?xml%20version=%271.0%27%20encoding=%27UTF-8%27?%3e%3csvg%20id=%27uuid-82200c28-7998-4983-aecd-6cedc76ad194%27%20xmlns=%27http://www.w3.org/2000/svg%27%20viewBox=%270%200%201113.66%201099.42%27%3e%3cg%20id=%27uuid-a7107da6-ce39-4ed6-a0ed-181a0bb21513%27%3e%3cpath%20d=%27M485.03,785.14c-80.31,0-160.61-.09-240.92.07-19.69.04-38.96,2.85-56.89,11.86-30.61,15.39-46.24,40.86-50.51,74.17-1.78,13.87-1.07,27.53,2.4,41.07,9.88,38.61,40.97,63,80.77,63.61,14.48.22,28.6-1.13,42.18-6.57,22.21-8.89,37.68-24.69,47.55-46.22,5.7-12.44,8.78-25.6,10.03-39.21.7-7.65,1.34-8.39,9.07-8.4,39.11-.06,78.22-.06,117.33,0,7.81.01,8.7.77,8.25,8.61-1.5,25.9-6.26,51.19-14.95,75.68-9.89,27.88-24.52,52.96-44.88,74.49-12.06,12.75-25.86,23.5-41,32.36-27.61,16.17-57.56,25.54-89.21,29.63-16.03,2.07-32.13,3.56-48.32,2.99-51.05-1.81-98.19-15.32-138.92-47.35-29.18-22.94-50.23-51.91-63.16-86.73C4.49,940.03.2,914.02,0,887.12c-.2-27.39,3.23-54.06,12.04-80.01,16.15-47.55,46.04-84.22,88.37-110.85,33.5-21.08,70.35-32.41,109.51-36.76,18.93-2.1,37.91-2.78,56.95-2.78,146.01.06,292.02-.14,438.03.14,40.78.08,79.88-7.2,117.13-23.64,51.44-22.7,91.6-58.25,119.75-107.08,19.17-33.27,29.97-69.14,33.56-107.35,4.24-45.12-.63-89.17-16.8-131.46-29.15-76.19-83.11-125.95-161.74-148.55-30.68-8.81-62.11-11.11-93.74-9.03-50.31,3.31-96.52,18.9-137.08,49.41-26.98,20.3-48.89,45.27-65.91,74.47-23.64,40.56-36.2,84.58-41.36,131-2.05,18.42-2.99,36.85-2.93,55.38.13,38.07.04,76.13.04,114.2,0,2.35.1,4.7-.08,7.04-.36,4.87-1.23,5.69-6.22,6.08-1.82.14-3.65.07-5.47.07-37.55,0-75.09,0-112.64,0-1.56,0-3.13.05-4.69-.04-5.96-.32-6.75-1.08-7.11-6.82-.06-1.04-.04-2.09-.04-3.13.02-45.63-.84-91.28.28-136.88,1.81-73.85,16.73-144.84,50.54-211.14,21.17-41.51,48.64-78.4,83.2-109.71,41.39-37.49,88.96-64.27,142.39-80.71,30.55-9.4,61.74-15.35,93.53-17.65,80.21-5.79,157.05,6.85,228.6,44.87,63.11,33.54,112.01,81.88,146.55,144.55,24.73,44.87,39.17,92.96,45.57,143.71,3.71,29.38,4.22,58.87,2.29,88.21-4.54,69.26-25.41,133.39-64.5,191.11-35.51,52.42-81.72,92.88-137.68,122.38-45.49,23.98-93.88,38.65-144.75,45.34-19.38,2.55-38.87,3.74-58.46,3.7-74.05-.16-148.1-.06-222.14-.06Z%27/%3e%3c/g%3e%3c/svg%3e",
    "favicon": "https://parseplatform.org/assets/favicon-Bkmig-Or.svg",
    "ogImage": null,
    "logoAlt": "Parse Platform"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, and matches the brand name 'Parse Platform' in the alt text.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Start Building",
      "reasoning": "Button #3 ('Start Building') is likely the primary CTA due to its action-oriented text and vibrant blue color (#2094F3), which aligns with the brand's primary color."
    },
    "secondary": {
      "index": 6,
      "text": "View Repositories",
      "reasoning": "Button #6 ('View Repositories') is chosen as secondary due to its light background color (#F5F5F4), which contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the brand name 'Parse Platform' in the alt text.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```