# Partiful Brand Identity

A complete profile of **Partiful**'s visual system — colors, typography, components, and personality — extracted from https://partiful.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/partiful
- Machine-readable JSON: https://characterquilt.com/branding/partiful.json
- Per-page llms.txt: https://characterquilt.com/branding/partiful/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #000000 |
| Body Font | TWK Lausanne Pan 550 |
| Heading Font | TWK Lausanne Pan 700 |

## Color Palette

- primary: #0000EE
- secondary: #473601
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #D9C58B

## Typography

- primary: TWK Lausanne Pan 550 — https://fonts.google.com/specimen/TWK+Lausanne+Pan+550
- heading: TWK Lausanne Pan 700 — https://fonts.google.com/specimen/TWK+Lausanne+Pan+700

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20128.5%2026%22%20id%3D%22svg9990209145%22%3E%3Cpath%20d%3D%22M%2062.245%207.201%20C%2061.111%206.109%2059.41%205.5%2057.133%205.5%20C%2052.836%205.5%2050.059%207.727%2049.787%2010.839%20L%2049.761%2011.147%20L%2050.062%2011.211%20L%2053.073%2011.851%20L%2053.494%2011.942%20L%2053.494%2011.371%20C%2053.494%2010.443%2053.774%209.853%2054.285%209.476%20C%2054.823%209.083%2055.68%208.875%2056.938%208.875%20C%2058.197%208.875%2059.032%209.073%2059.511%209.47%20C%2059.971%209.854%2060.215%2010.492%2060.215%2011.594%20L%2060.215%2012.09%20L%2054.226%2012.726%20C%2053.52%2012.798%2052.871%2012.923%2052.291%2013.111%20C%2051.713%2013.299%2051.206%2013.548%2050.786%2013.868%20C%2049.925%2014.523%2049.452%2015.45%2049.452%2016.643%20C%2049.452%2017.835%2049.95%2018.901%2050.854%2019.591%20C%2051.746%2020.274%2053%2020.618%2054.484%2020.618%20C%2057.202%2020.618%2059.306%2019.605%2060.38%2017.796%20L%2060.38%2020.338%20L%2063.894%2020.338%20L%2063.894%2011.567%20C%2063.894%209.825%2063.377%208.294%2062.242%207.201%20L%2062.245%207.201%20Z%20M%2058.904%2016.853%20C%2058.067%2017.416%2056.838%2017.689%2055.293%2017.689%20C%2054.479%2017.689%2053.946%2017.566%2053.629%2017.359%20C%2053.34%2017.172%2053.188%2016.894%2053.188%2016.449%20C%2053.188%2016.216%2053.228%2016.046%2053.293%2015.916%20C%2053.356%2015.789%2053.454%2015.681%2053.598%2015.586%20C%2053.903%2015.388%2054.402%2015.261%2055.163%2015.178%20L%2055.165%2015.176%20L%2060.194%2014.609%20C%2060.091%2015.643%2059.632%2016.366%2058.905%2016.853%20Z%20M%20128.152%200.953%20L%20124.764%200.953%20L%20124.764%2020.341%20L%20128.5%2020.341%20L%20128.5%200.953%20Z%20M%20107.828%201.936%20L%20107.755%202.162%20L%20106.779%205.048%20C%20106.779%205.048%20106.01%203.602%20103.939%203.602%20C%20103.035%203.602%20102.511%203.824%20102.228%204.178%20C%20101.971%204.497%20101.851%205.007%20101.932%205.779%20L%20106.937%205.779%20L%20106.937%209.015%20L%20101.973%209.015%20L%20101.973%2020.339%20L%2098.237%2020.339%20L%2098.237%209.015%20L%2096.145%209.015%20L%2096.145%205.779%20L%2098.243%205.779%20C%2098.307%204.247%2098.828%202.991%2099.764%202.105%20C%20100.762%201.16%20102.188%200.674%20103.912%200.674%20C%20105.325%200.674%20106.781%201.076%20107.645%201.785%20L%20107.828%201.935%20L%20107.828%201.936%20Z%20M%20119.797%205.779%20L%20119.449%205.779%20L%20119.449%2012.989%20C%20119.449%2014.435%20119.117%2015.468%20118.478%2016.142%20C%20117.842%2016.811%20116.842%2017.187%20115.364%2017.187%20C%20113.886%2017.187%20113.027%2016.867%20112.461%2016.311%20C%20111.897%2015.755%20111.613%2014.895%20111.613%2013.658%20L%20111.613%205.778%20L%20107.877%205.778%20L%20107.877%2014.466%20C%20107.877%2016.137%20108.371%2017.678%20109.405%2018.807%20C%20110.443%2019.938%20111.992%2020.617%20114.026%2020.617%20C%20115.886%2020.617%20117.323%2020.034%20118.352%2019.121%20C%20118.919%2018.615%20119.377%2018%20119.7%2017.313%20L%20119.7%2020.339%20L%20123.186%2020.339%20L%20123.186%205.778%20L%20119.798%205.778%20Z%20M%2078.392%2010.591%20C%2078.392%2011.46%2078.249%2012.325%2077.94%2012.974%20L%2077.844%2013.173%20L%2074.162%2013.173%20L%2074.378%2012.681%20C%2074.576%2012.237%2074.656%2011.732%2074.656%2011.176%20C%2074.656%2010.298%2074.462%209.728%2074.098%209.369%20C%2073.732%209.008%2073.122%208.792%2072.132%208.792%20C%2071.027%208.792%2070.311%209.1%2069.861%209.632%20C%2069.402%2010.175%2069.163%2011.018%2069.163%2012.209%20L%2069.163%2020.341%20L%2065.427%2020.341%20L%2065.427%205.779%20L%2068.94%205.779%20L%2068.94%208.188%20C%2069.204%207.645%2069.568%207.157%2070.014%206.749%20C%2070.876%205.966%2072.057%205.501%2073.555%205.501%20C%2075.221%205.501%2076.445%206.095%2077.249%207.055%20C%2078.043%208.007%2078.393%209.28%2078.393%2010.591%20L%2078.392%2010.59%20Z%20M%2091.699%205.779%20L%2091.351%205.779%20L%2091.351%2020.341%20L%2095.086%2020.341%20L%2095.086%205.779%20Z%20M%2094.807%201.179%20C%2094.409%200.883%2093.853%200.759%2093.205%200.759%20C%2092.557%200.759%2092.026%200.883%2091.636%201.184%20C%2091.231%201.496%2091.044%201.957%2091.044%202.502%20C%2091.044%203.048%2091.228%203.526%2091.635%203.844%20C%2092.025%204.15%2092.569%204.274%2093.206%204.274%20C%2093.843%204.274%2094.41%204.151%2094.811%203.848%20C%2095.228%203.532%2095.424%203.063%2095.424%202.503%20C%2095.424%201.943%2095.226%201.492%2094.808%201.182%20Z%20M%2090.701%2018.671%20L%2090.596%2018.808%20C%2089.699%2019.982%2088.014%2020.618%2086.22%2020.618%20C%2084.614%2020.618%2083.328%2020.126%2082.444%2019.175%20C%2081.566%2018.226%2081.131%2016.869%2081.131%2015.22%20L%2081.131%209.014%20L%2078.79%209.014%20L%2078.79%205.779%20L%2081.131%205.779%20L%2081.131%202.738%20L%2084.868%202.738%20L%2084.868%205.779%20L%2089.858%205.779%20L%2089.858%209.014%20L%2084.868%209.014%20L%2084.868%2015.248%20C%2084.868%2015.994%208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- Favicon: https://framerusercontent.com/images/e1YjvBlBw5EezWgZDyJIgN6o.png
- Social card (og:image): https://framerusercontent.com/images/nmEtO7Or6QjCxmQSTLDrLUZ9A.png

## UI Components

- buttonPrimary: background=#000000, textColor=#0000EE, borderRadius=4px, shadow=none
- buttonSecondary: background=#F2F2F2, textColor=#0000EE, borderRadius=4px, shadow=none

## Brand Personality

Tone: playful · Energy: medium · Audience: young adults and event organizers

## Partiful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Taurus Birthday Fund**
  - Image: https://framerusercontent.com/images/nrEAbpXUFfri6v2hGwwIf8NEbM.jpg?width=4608&height=3456
  - Source: https://partiful.com/taurus
- **You're on The Guest List**
  - Image: https://framerusercontent.com/images/J1nGCH61YUqDvrwqz4T9y6rnsg.png?width=2160&height=2160
  - Source: https://partiful.com/blog/post/you-re-on-the-guest-list
- **DIY Dumpling Night for Lunar New Year**
  - Image: https://framerusercontent.com/images/4iSjurxw03PsNgyVjXws7aciao.png?width=3024&height=3024
  - Source: https://partiful.com/blog/post/diy-dumpling-night-for-lunar-new-year
- **FLAMER HOSTS 700 STONERS FOR QUEER CHURCH ON 420**
  - Image: https://framerusercontent.com/images/gyDhDGUdlthw7ZN8AhY50dT4qwE.png?width=3024&height=1512
  - Source: https://partiful.com/blog/post/flamer-hosts-700-stoners-for-queer-church-on-420
- **Taurus Birthday Fund**
  - Image: https://framerusercontent.com/images/0KVfU1qggYcJnVtymylh7c26E.jpeg?width=3024&height=4032
  - Source: https://partiful.com/taurus
- **Kids Birthday Invitations | Send Instantly & Track RSVPs**
  - Image: https://framerusercontent.com/images/8Rr7gCShlLikCQYLTTBuPJ81o4k.jpg?width=2400&height=1260
  - Source: https://partiful.com/kids-birthday-invitations

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TWK Lausanne Pan 550",
      "role": "body"
    },
    {
      "family": "TWK Lausanne Pan 700",
      "role": "heading"
    },
    {
      "family": "TWK Lausanne Pan 850",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#473601",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D9C58B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TWK Lausanne Pan 550",
      "heading": "TWK Lausanne Pan 700"
    },
    "fontStacks": {
      "heading": [
        "TWK Lausanne Pan 850",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "TWK Lausanne Pan 550",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "112px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://framerusercontent.com/images/e1YjvBlBw5EezWgZDyJIgN6o.png",
    "ogImage": "https://framerusercontent.com/images/nmEtO7Or6QjCxmQSTLDrLUZ9A.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Partiful'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Create event",
      "reasoning": "Button #3 ('Create event') is likely the primary CTA due to its action-oriented text and dark background, which stands out against the light page background."
    },
    "secondary": {
      "index": 0,
      "text": "Try it  ↗",
      "reasoning": "Button #0 ('Try it ↗') is selected as secondary because it has a different background color (#F2F2F2) and provides a less direct action compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "young adults and event organizers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Partiful'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```