# Pax Brand Identity A complete profile of **Pax**'s visual system — colors, typography, components, and personality — extracted from https://paxai.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/pax - Machine-readable JSON: https://characterquilt.com/branding/pax.json - Per-page llms.txt: https://characterquilt.com/branding/pax/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #334155 | | Accent | #D0D6E0 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #334155 - secondary: #BB86FC - accent: #D0D6E0 - background: #121212 - textPrimary: #121212 - link: #D0D6E0 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20id%3D%22main-nav-logo%22%20width%3D%2280%22%20height%3D%2240%22%20viewBox%3D%220%200%2080%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M17.1567%2024.7129H17.1506C15.8054%2024.7129%2014.7148%2025.8034%2014.7148%2027.1486V27.1548C14.7148%2028.5%2015.8054%2029.5905%2017.1506%2029.5905H17.1567C18.5019%2029.5905%2019.5924%2028.5%2019.5924%2027.1548V27.1486C19.5924%2025.8034%2018.5019%2024.7129%2017.1567%2024.7129Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M8.10378%2017.821V18.6778L8.12826%2034.0756H10.7721C12.0634%2034.0572%2013.1099%2033.0352%2013.1711%2031.7561L13.1833%2031.7439V31.6582C13.1833%2031.6582%2013.1833%2031.646%2013.1833%2031.6399C13.1833%2031.6399%2013.1833%2031.6276%2013.1833%2031.6215L13.1711%2027.5701L13.1405%2018.5064C13.1405%2018.3779%2013.1405%2017.9924%2013.1405%2017.821C13.1405%2014.247%2015.87%2011.3094%2019.3645%2010.985V5.92383C13.0854%206.26043%208.09766%2011.4563%208.09766%2017.821H8.10378Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.6328%205.92435V10.9794C24.1212%2011.3099%2026.8568%2014.2414%2026.8568%2017.8154C26.8568%2021.3895%2024.1273%2024.327%2020.6328%2024.6514V29.7065C26.9119%2029.3699%2031.8996%2024.174%2031.8996%2017.8093C31.8996%2011.4445%2026.9119%206.24871%2020.6328%205.91211V5.92435Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.3937%2011.2979C56.5944%2011.2979%2053.8359%2013.998%2053.8359%2017.7215C53.8359%2021.4451%2056.5944%2024.1452%2060.3937%2024.1452C61.9304%2024.1452%2063.3009%2023.6728%2064.3535%2022.7922V24.1131H66.9049V17.7215C66.9049%2014.0009%2064.1669%2011.2979%2060.3937%2011.2979ZM64.3535%2017.7215C64.3535%2020.1213%2062.6885%2021.8621%2060.3937%2021.8621C58.0989%2021.8621%2056.434%2020.1213%2056.434%2017.7215C56.434%2015.3218%2058.0989%2013.581%2060.3937%2013.581C62.6885%2013.581%2064.3535%2015.3218%2064.3535%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M46.5112%2011.2979C42.738%2011.2979%2040%2013.998%2040%2017.7215V28.7027H42.5514V22.7893C43.604%2023.667%2044.9745%2024.1423%2046.5112%2024.1423C50.3105%2024.1423%2053.069%2021.4422%2053.069%2017.7186C53.069%2013.995%2050.3105%2011.2979%2046.5112%2011.2979ZM50.4709%2017.7215C50.4709%2020.1213%2048.806%2021.8621%2046.5112%2021.8621C44.2164%2021.8621%2042.5514%2020.1213%2042.5514%2017.7215C42.5514%2015.3218%2044.2164%2013.581%2046.5112%2013.581C48.806%2013.581%2050.4709%2015.3218%2050.4709%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M75.7446%2018.1678L79.9988%2012.1553H77.0509L74.2691%2016.3162L71.4553%2012.1582H68.4141L72.6392%2018.0833L68.4141%2024.1104H71.3649L74.1117%2019.9348L76.9605%2024.0754H79.9988L75.7446%2018.1678Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.paxai.com/favicon-16x16.png - Social card (og:image): https://www.paxai.com/og.png ## UI Components - input: background=#2A2A2A, textColor=#FFFFFF, borderColor=#414141, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking duty drawback services ## Pax Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Pax AI Raises $4.5M Seed Funding to Revolutionize Duty Drawback with AI-Powered Tariff Refunds | Pax AI** - Image: https://www.paxai.com/images/blog/founders.webp - Source: https://www.paxai.com/blog/pax-ai-raises-4-5m-seed-funding-duty-drawback-ai-tariff-refunds - **Tariffs and the Markets: How Trade Policy Moves Stocks and Consumer Behavior | Pax AI** - Image: https://www.paxai.com/images/blog/tariffs-markets-trade-policy-stocks-consumer-behavior.webp - Source: https://www.paxai.com/blog/tariffs-markets-trade-policy-impact-stocks-consumer-behavior - **Everything You Need to Know About Section 301 Duty Drawbacks: How to Recover Tariffs and Maximize Refunds | Pax AI** - Image: https://www.paxai.com/images/blog/section-301-duty-drawback-recovery-process-infographic.webp - Source: https://www.paxai.com/blog/section-301-duty-drawback-recover-tariffs-maximize-refunds - **Don't Miss Your Refund: All the Documents You Need for a Duty Drawback Claim | Pax AI** - Image: https://www.paxai.com/images/blog/duty-drawback-documents-checklist.webp - Source: https://www.paxai.com/blog/duty-drawback-documents-required-for-claim - **How to Maximize Duty Drawback Refunds: Advanced Strategies Most Brokers Miss | Pax AI** - Image: https://www.paxai.com/images/blog/duty-drawback-optimization-traditional-vs-ai-broker-comparison.webp - Source: https://www.paxai.com/blog/maximize-duty-drawback-refunds-strategies-brokers-miss - **Avoid Errors in Duty Drawback Claims: 6 Common Mistakes and How to Fix Them | Pax AI** - Image: https://www.paxai.com/images/blog/duty-drawback-errors-common-mistakes-fix-refund-claims.webp - Source: https://www.paxai.com/blog/duty-drawback-claim-errors-6-mistakes-and-fixes ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#334155", "secondary": "#BB86FC", "accent": "#D0D6E0", "background": "#121212", "textPrimary": "#121212", "link": "#D0D6E0" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "fontHeading", "fontHeading Fallback", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "48px", "h2": "60px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#2A2A2A", "textColor": "#FFFFFF", "borderColor": "#414141", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20id%3D%22main-nav-logo%22%20width%3D%2280%22%20height%3D%2240%22%20viewBox%3D%220%200%2080%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M17.1567%2024.7129H17.1506C15.8054%2024.7129%2014.7148%2025.8034%2014.7148%2027.1486V27.1548C14.7148%2028.5%2015.8054%2029.5905%2017.1506%2029.5905H17.1567C18.5019%2029.5905%2019.5924%2028.5%2019.5924%2027.1548V27.1486C19.5924%2025.8034%2018.5019%2024.7129%2017.1567%2024.7129Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M8.10378%2017.821V18.6778L8.12826%2034.0756H10.7721C12.0634%2034.0572%2013.1099%2033.0352%2013.1711%2031.7561L13.1833%2031.7439V31.6582C13.1833%2031.6582%2013.1833%2031.646%2013.1833%2031.6399C13.1833%2031.6399%2013.1833%2031.6276%2013.1833%2031.6215L13.1711%2027.5701L13.1405%2018.5064C13.1405%2018.3779%2013.1405%2017.9924%2013.1405%2017.821C13.1405%2014.247%2015.87%2011.3094%2019.3645%2010.985V5.92383C13.0854%206.26043%208.09766%2011.4563%208.09766%2017.821H8.10378Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.6328%205.92435V10.9794C24.1212%2011.3099%2026.8568%2014.2414%2026.8568%2017.8154C26.8568%2021.3895%2024.1273%2024.327%2020.6328%2024.6514V29.7065C26.9119%2029.3699%2031.8996%2024.174%2031.8996%2017.8093C31.8996%2011.4445%2026.9119%206.24871%2020.6328%205.91211V5.92435Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.3937%2011.2979C56.5944%2011.2979%2053.8359%2013.998%2053.8359%2017.7215C53.8359%2021.4451%2056.5944%2024.1452%2060.3937%2024.1452C61.9304%2024.1452%2063.3009%2023.6728%2064.3535%2022.7922V24.1131H66.9049V17.7215C66.9049%2014.0009%2064.1669%2011.2979%2060.3937%2011.2979ZM64.3535%2017.7215C64.3535%2020.1213%2062.6885%2021.8621%2060.3937%2021.8621C58.0989%2021.8621%2056.434%2020.1213%2056.434%2017.7215C56.434%2015.3218%2058.0989%2013.581%2060.3937%2013.581C62.6885%2013.581%2064.3535%2015.3218%2064.3535%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M46.5112%2011.2979C42.738%2011.2979%2040%2013.998%2040%2017.7215V28.7027H42.5514V22.7893C43.604%2023.667%2044.9745%2024.1423%2046.5112%2024.1423C50.3105%2024.1423%2053.069%2021.4422%2053.069%2017.7186C53.069%2013.995%2050.3105%2011.2979%2046.5112%2011.2979ZM50.4709%2017.7215C50.4709%2020.1213%2048.806%2021.8621%2046.5112%2021.8621C44.2164%2021.8621%2042.5514%2020.1213%2042.5514%2017.7215C42.5514%2015.3218%2044.2164%2013.581%2046.5112%2013.581C48.806%2013.581%2050.4709%2015.3218%2050.4709%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M75.7446%2018.1678L79.9988%2012.1553H77.0509L74.2691%2016.3162L71.4553%2012.1582H68.4141L72.6392%2018.0833L68.4141%2024.1104H71.3649L74.1117%2019.9348L76.9605%2024.0754H79.9988L75.7446%2018.1678Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.paxai.com/favicon-16x16.png", "ogImage": "https://www.paxai.com/og.png", "logoHref": "/", "logoAlt": "main-nav-logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pax AI'.", "confidence": 0.95, "source": "llm" }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking duty drawback services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0, "colors": 0.9, "overall": 0.45 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pax AI'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false } } } ```