{ "name": "PayCrunch", "slug": "paycrunch", "domain": "https://paycrunch.in", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Poppins", "role": "body" }, { "family": "Monumentextended", "role": "heading" } ], "colors": { "primary": "#111029", "secondary": "#D9ECFF", "accent": "#007BFF", "background": "#FFFFFF", "textPrimary": "#007BFF", "link": "#007BFF" }, "typography": { "fontFamilies": { "primary": "Poppins", "heading": "Monumentextended" }, "fontStacks": { "heading": [ "Poppins", "sans-serif" ], "body": [ "Poppins", "sans-serif" ], "paragraph": [ "Poppins", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "24px", "body": "24px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#007BFF", "textColor": "#FFFFFF", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonSecondary": { "background": "#D9ECFF", "textColor": "#111029", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62c97cc8f5513c64e78d528c_logo2.png", "favicon": "https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62c83fa4dfdd6bfc4b3ba83f_ger.png", "ogImage": null, "logoHref": "#" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PayCrunch'. It is the most prominent logo fitting the brand identity.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Download Now", "reasoning": "Button #0 'Download Now' uses the vibrant brand color #007BFF, which is consistent with a primary CTA. The text is action-oriented, encouraging immediate engagement." }, "secondary": { "index": 4, "text": "Accept All CookiesCookie Settings", "reasoning": "Button #4 'Accept All CookiesCookie Settings' uses a different color #D9ECFF, making it suitable as a secondary button. It is less prominent and serves a supportive function." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "Gen Z" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PayCrunch'. It is the most prominent logo fitting the brand identity.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/paycrunch/1976b3fb09.webp", "alt": "Paycrunch", "source_url": "https://www.paycrunch.in/post/heres-how-you-can-unlock-your-creditcool-journey", "image_url": "https://cdn.prod.website-files.com/63af1df1892ff69cd49fd398/63b31817619b1ac5d0ac73e6_sign%20up%20b.png", "width": 5417, "height": 3584, "bytes": 237962, "query": "site:paycrunch.in", "query_suffix": "site:paycrunch.in" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/paycrunch/30acbf358e.webp", "alt": "Blog", "source_url": "https://www.paycrunch.in/blog", "image_url": "https://cdn.prod.website-files.com/62b46fe15b1d8f4fd70b446c/62bd9acb00da514f2dff5191_homeImage2.jpeg", "width": 1792, "height": 1083, "bytes": 353479, "query": "site:paycrunch.in blog", "query_suffix": "site:paycrunch.in blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/paycrunch/68dd4d77f6.webp", "alt": "About us", "source_url": "https://www.paycrunch.in/about-us", "image_url": "https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62eaae5b34a1ec31f5a3c2fe_girl-sending-money-2.png", "width": 3000, "height": 3000, "bytes": 679025, "query": "site:paycrunch.in", "query_suffix": "site:paycrunch.in" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/paycrunch/76df073f5d.webp", "alt": "Blog", "source_url": "https://www.paycrunch.in/blog", "image_url": "https://cdn.prod.website-files.com/62b46fe15b1d8f4fd70b446c/62b5acb66971833421b075a1_Group%201000001676.png", "width": 560, "height": 560, "bytes": 106438, "query": "site:paycrunch.in blog", "query_suffix": "site:paycrunch.in blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/paycrunch/62c98d53ee.webp", "alt": "Paycrunch", "source_url": "https://www.paycrunch.in/post/paycrunch-startup-stories-ft-pitcheers", "image_url": "https://cdn.prod.website-files.com/63af1df1892ff69cd49fd398/63cbb4edfbf4f56e020bd5c1_Group%201%20(2).png", "width": 2340, "height": 2080, "bytes": 1885949, "query": "site:paycrunch.in", "query_suffix": "site:paycrunch.in" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/paycrunch/54d9996707.webp", "alt": "Blog", "source_url": "https://www.paycrunch.in/blog", "image_url": "https://cdn.prod.website-files.com/62b46fe15b1d8f4fd70b446c/62b5acd555d004f10d61545f_Group%201000001677.png", "width": 480, "height": 480, "bytes": 90353, "query": "site:paycrunch.in blog", "query_suffix": "site:paycrunch.in blog" } ], "font_resources": [ { "family": "Poppins", "google_fonts_url": "https://fonts.google.com/specimen/Poppins" }, { "family": "Monumentextended", "google_fonts_url": "https://fonts.google.com/specimen/Monumentextended" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Poppins&family=Monumentextended&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/paycrunch", "agent_instructions": "You are designing or implementing in PayCrunch's brand identity.\n\n# Brand profile\n- Company: PayCrunch\n- Source: https://paycrunch.in\n- Color scheme: light\n\n# Colors\n- primary: #111029\n- secondary: #D9ECFF\n- accent: #007BFF\n- background: #FFFFFF\n- textPrimary: #007BFF\n- link: #007BFF\n\n# Typography\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Monumentextended — https://fonts.google.com/specimen/Monumentextended\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#007BFF, textColor=#FFFFFF, borderRadius=16px, shadow=none\n- buttonSecondary: background=#D9ECFF, textColor=#111029, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: Gen Z\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/paycrunch.json", "page_markdown": "# PayCrunch Brand Identity\n\nA complete profile of **PayCrunch**'s visual system — colors, typography, components, and personality — extracted from https://paycrunch.in. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/paycrunch\n- Machine-readable JSON: https://characterquilt.com/branding/paycrunch.json\n- Per-page llms.txt: https://characterquilt.com/branding/paycrunch/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #111029 |\n| Accent | #007BFF |\n| Body Font | Poppins |\n| Heading Font | Monumentextended |\n\n## Color Palette\n\n- primary: #111029\n- secondary: #D9ECFF\n- accent: #007BFF\n- background: #FFFFFF\n- textPrimary: #007BFF\n- link: #007BFF\n\n## Typography\n\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Monumentextended — https://fonts.google.com/specimen/Monumentextended\n\n## Visual Assets\n\n- Logo: https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62c97cc8f5513c64e78d528c_logo2.png\n- Favicon: https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62c83fa4dfdd6bfc4b3ba83f_ger.png\n\n## UI Components\n\n- buttonPrimary: background=#007BFF, textColor=#FFFFFF, borderRadius=16px, shadow=none\n- buttonSecondary: background=#D9ECFF, textColor=#111029, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: Gen Z\n\n## PayCrunch Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Paycrunch**\n - Image: https://cdn.prod.website-files.com/63af1df1892ff69cd49fd398/63b31817619b1ac5d0ac73e6_sign%20up%20b.png\n - Source: https://www.paycrunch.in/post/heres-how-you-can-unlock-your-creditcool-journey\n- **Blog**\n - Image: https://cdn.prod.website-files.com/62b46fe15b1d8f4fd70b446c/62bd9acb00da514f2dff5191_homeImage2.jpeg\n - Source: https://www.paycrunch.in/blog\n- **About us**\n - Image: https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62eaae5b34a1ec31f5a3c2fe_girl-sending-money-2.png\n - Source: https://www.paycrunch.in/about-us\n- **Blog**\n - Image: https://cdn.prod.website-files.com/62b46fe15b1d8f4fd70b446c/62b5acb66971833421b075a1_Group%201000001676.png\n - Source: https://www.paycrunch.in/blog\n- **Paycrunch**\n - Image: https://cdn.prod.website-files.com/63af1df1892ff69cd49fd398/63cbb4edfbf4f56e020bd5c1_Group%201%20(2).png\n - Source: https://www.paycrunch.in/post/paycrunch-startup-stories-ft-pitcheers\n- **Blog**\n - Image: https://cdn.prod.website-files.com/62b46fe15b1d8f4fd70b446c/62b5acd555d004f10d61545f_Group%201000001677.png\n - Source: https://www.paycrunch.in/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Poppins\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Monumentextended\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#111029\",\n \"secondary\": \"#D9ECFF\",\n \"accent\": \"#007BFF\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#007BFF\",\n \"link\": \"#007BFF\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Poppins\",\n \"heading\": \"Monumentextended\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Poppins\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Poppins\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Poppins\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"24px\",\n \"body\": \"24px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#007BFF\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"16px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"16px\",\n \"topRight\": \"16px\",\n \"bottomRight\": \"16px\",\n \"bottomLeft\": \"16px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#D9ECFF\",\n \"textColor\": \"#111029\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62c97cc8f5513c64e78d528c_logo2.png\",\n \"favicon\": \"https://uploads-ssl.webflow.com/62b46fe15b1d8f4fd70b446c/62c83fa4dfdd6bfc4b3ba83f_ger.png\",\n \"ogImage\": null,\n \"logoHref\": \"#\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'PayCrunch'. It is the most prominent logo fitting the brand identity.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Download Now\",\n \"reasoning\": \"Button #0 'Download Now' uses the vibrant brand color #007BFF, which is consistent with a primary CTA. The text is action-oriented, encouraging immediate engagement.\"\n },\n \"secondary\": {\n \"index\": 4,\n \"text\": \"Accept All CookiesCookie Settings\",\n \"reasoning\": \"Button #4 'Accept All CookiesCookie Settings' uses a different color #D9ECFF, making it suitable as a secondary button. It is less prominent and serves a supportive function.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"Gen Z\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'PayCrunch'. It is the most prominent logo fitting the brand identity.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }