# PayMongo Brand Identity

A complete profile of **PayMongo**'s visual system — colors, typography, components, and personality — extracted from https://paymongo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/paymongo
- Machine-readable JSON: https://characterquilt.com/branding/paymongo.json
- Per-page llms.txt: https://characterquilt.com/branding/paymongo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #A8C9BE |
| Accent | #144037 |
| Body Font | Banana Grotesk |
| Heading Font | Banana Grotesk |

## Color Palette

- primary: #A8C9BE
- secondary: #53736C
- accent: #144037
- background: #FFFFFF
- textPrimary: #144037
- link: #144037

## Typography

- primary: Banana Grotesk — https://fonts.google.com/specimen/Banana+Grotesk
- heading: Banana Grotesk — https://fonts.google.com/specimen/Banana+Grotesk

## Visual Assets

- Logo: https://www.paymongo.com/_next/image?url=%2Fimages%2Flogos%2Fpaymongo%2Flogo.png&w=384&q=75
- Favicon: https://www.paymongo.com/favicon.ico

## UI Components

- buttonPrimary: background=#144037, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#144037, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: fast-growing businesses and disruptors

## PayMongo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Using Click to Pay**
  - Image: https://files.readme.io/70bc674e76597234b9546bd1535f92368fd59232510326d0a8eb1a1e7342c02e-Enter_payment_details_-_Card-1.png
  - Source: https://developers.paymongo.com/docs/using-click-to-pay
- **Blog | PayMongo**
  - Image: https://cdn.prod.website-files.com/678878af11b661d623a1976a/69840105f3b7432d4b3844c5_Storefront%20AI%20-%20Blog%20Post.png
  - Source: https://www.paymongo.com/blog
- **Quotable AI | A Collaboration with PayMongo**
  - Image: https://www.paymongo.com/company/partners/juan.webp
  - Source: https://www.paymongo.com/company/partners/quotable-ai
- **Blog | PayMongo**
  - Image: https://www.paymongo.com/_next/image?url=https%3A%2F%2Fcdn.prod.website-files.com%2F678878af11b661d623a1976a%2F69645de2c08dbe13e70a2c93_PayMongo%2520X%2520JuanTax.png&w=3840&q=75
  - Source: https://www.paymongo.com/blog
- **Secure Payments with PayMongo | Trust and Safety Guaranteed!**
  - Image: https://www.paymongo.com/secure/shield-247.webp
  - Source: https://www.paymongo.com/secure
- **Blog | PayMongo**
  - Image: https://www.paymongo.com/_next/image?url=https%3A%2F%2Fcdn.prod.website-files.com%2F678878af11b661d623a1976a%2F698d84d126fad74c6e61de01_Shopee%2520Spay.png&w=3840&q=75
  - Source: https://www.paymongo.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Banana Grotesk",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#A8C9BE",
    "secondary": "#53736C",
    "accent": "#144037",
    "background": "#FFFFFF",
    "textPrimary": "#144037",
    "link": "#144037"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Banana Grotesk",
      "heading": "Banana Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Banana Grotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Banana Grotesk",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Banana Grotesk",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#144037",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#144037",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.paymongo.com/_next/image?url=%2Fimages%2Flogos%2Fpaymongo%2Flogo.png&w=384&q=75",
    "favicon": "https://www.paymongo.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "PayMongo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'PayMongo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Learn More",
      "reasoning": "Button #2 has a vibrant background color (#144037) which aligns with the brand's accent color, making it stand out as the primary call-to-action. The text 'Learn More' is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 0,
      "text": "Sign Up For Free",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and offers a strong call-to-action with 'Sign Up For Free', making it a suitable secondary option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "fast-growing businesses and disruptors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'PayMongo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```