# Paystack Brand Identity A complete profile of **Paystack**'s visual system — colors, typography, components, and personality — extracted from https://www.paystack.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/paystack - Machine-readable JSON: https://characterquilt.com/branding/paystack.json - Per-page llms.txt: https://characterquilt.com/branding/paystack/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3BB75E | | Accent | #3BB75E | | Body Font | Segoe UI | | Heading Font | Segoe UI | ## Color Palette - primary: #3BB75E - secondary: #0BA4DB - accent: #3BB75E - background: #FFFFFF - textPrimary: #011B33 - link: #011B33 ## Typography - primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI - heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI ## Visual Assets - Logo: 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- Favicon: https://paystack.com/favicon.ico - Social card (og:image): https://assets.paystack.com/assets/img/hero/paystack-opengraph.png ## UI Components - buttonPrimary: background=#3BB75E, textColor=#FFFFFF, borderRadius=5px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#011B33, borderRadius=5px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: businesses in Africa ## Paystack Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **New: Customer Insights and revamped Customer Directory on the Paystack Dashboard - The Paystack Blog** - Image: https://s3-eu-west-1.amazonaws.com/pstk-blog-staging/images/featured/customer-insights-and-customer-directory/Customer-Insights-and-Customer-Directory.png - Source: https://paystack.com/blog/product/customer-insights-and-customer-directory - **How we manage vulnerabilities at Paystack - The Paystack Blog** - Image: https://s3-eu-west-1.amazonaws.com/pstk-blog-staging/images/articles/_800x418_crop_center-center_82_none/Blog-Post-Hero_2025-05-26-203307.jpg?mtime=1748291587 - Source: https://paystack.com/blog/engineering-design/vulnerabilitymanagementatpaystack - **How we approach AI Governance at Paystack - The Paystack Blog** - Image: https://s3-eu-west-1.amazonaws.com/pstk-blog-staging/images/articles/Paystack-Design-Cover.jpg - Source: https://prod-blog.paystack.com/blog/operations/how-we-approach-ai-governance-at-paystack - **Introducing Digital Products to Paystack Storefronts and Product Links - The Paystack Blog** - Image: https://s3-eu-west-1.amazonaws.com/pstk-blog-staging/images/articles/Blog-post-14.jpg - Source: https://paystack.com/blog/product/digital-products - **The road to 10 billion naira in monthly transaction value at Paystack - The Paystack Blog** - Image: https://s3-eu-west-1.amazonaws.com/pstk-blog-staging/images/featured/10billion/10-Billion-Group-Paystack-Group-Photo_181101_102508.jpg - Source: https://paystack.com/blog/company-news/10billion - **How we pulled off a zero incident migration across 11 production databases - The Paystack Blog** - Image: https://s3-eu-west-1.amazonaws.com/pstk-blog-staging/images/articles/Blog-Post-Hero_2026-02-28-133933.jpg - Source: https://paystack.com/blog/engineering-design/how-we-pulled-off-a-zero-incident-migration-across-11-production-databases ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#3BB75E", "secondary": "#0BA4DB", "accent": "#3BB75E", "background": "#FFFFFF", "textPrimary": "#011B33", "link": "#011B33" }, "typography": { "fontFamilies": { "primary": "Segoe UI", "heading": "Segoe UI" }, "fontStacks": { "heading": [ "Boing", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "body": [ "Graphik", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ], "paragraph": [ "Graphik", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji" ] }, "fontSizes": { "h1": "48px", "h2": "45px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#3BB75E", "textColor": "#FFFFFF", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#011B33", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://paystack.com/favicon.ico", "ogImage": "https://assets.paystack.com/assets/img/hero/paystack-opengraph.png", "logoHref": "https://paystack.com/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Paystack'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Create a free account", "reasoning": "Button #0 uses the vibrant brand color #3BB75E and has action-oriented text 'Create a free account', making it the primary CTA." }, "secondary": { "index": 1, "text": "Learn More", "reasoning": "Button #1 has a different background color (#FFFFFF) and offers a secondary action 'Learn More', making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "businesses in Africa" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Paystack'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```