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"favicon": "https://www.pelagohealth.com/static/images/favicons/apple-touch-icon.png", "ogImage": "https://pelagocms.wpengine.com/wp-content/uploads/2023/06/Pelago-OG-1024x538.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 6, "text": "WebinarTreating Substance Use With a Dedicated Program: A Case Study on the ROI of Compassionate Car", "reasoning": "Button #6 has a vibrant background color (#FAE355) which aligns with the brand's primary color and features action-oriented text related to a webinar, making it a strong candidate for the primary CTA." }, "secondary": { "index": 10, "text": "Calculate savings", "reasoning": "Button #10 has a different background color (#FFFFFF) and offers a secondary action ('Calculate savings'), making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "healthcare professionals and organizations" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pelago/097ee6255d.webp", "alt": "Pelago | Virtual clinic for substance use management", "source_url": "https://www.pelagohealth.com/", "image_url": "https://pelagocms.wpengine.com/wp-content/uploads/2024/07/img-homepage-testimonial.png", "width": 5120, "height": 2992, "bytes": 3382415, "query": "site:pelagohealth.com", "query_suffix": "site:pelagohealth.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pelago/9f3c5a9957.webp", "alt": "Ten of the ultimate quit-smoking tips | Pelago", "source_url": "https://www.pelagohealth.com/blog/ten-of-the-ultimate-quit-smoking-tips/", "image_url": "https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/6151e914918dec7411823633_blog-quit-smoking-tips_opt.jpg", "width": 1200, "height": 627, "bytes": 229719, "query": "site:pelagohealth.com blog", "query_suffix": "site:pelagohealth.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pelago/de98606284.webp", "alt": "5 tips for staying smoke-free during lockdown | Pelago", "source_url": "https://www.pelagohealth.com/blog/5-tips-for-staying-smoke-free-during-lockdown/", "image_url": "https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/614cdb357eaf7502e938d2e1_blog-pandemic-smoking-cessation_opt.jpg", "width": 1200, "height": 627, "bytes": 92150, "query": "site:pelagohealth.com blog", "query_suffix": "site:pelagohealth.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pelago/c249083946.webp", "alt": "Why Is secondhand smoking so bad? | Pelago", "source_url": "https://www.pelagohealth.com/blog/why-is-secondhand-smoking-so-bad/", "image_url": "https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/6151eb19be44892bb9c51aee_blog-second-hand-smoke_opt.jpg", "width": 1200, "height": 627, "bytes": 44302, "query": "site:pelagohealth.com blog", "query_suffix": "site:pelagohealth.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pelago/5f62f19365.webp", "alt": "Announcing Quit Genius' $11M Series A and Our Manifesto to Help 100M Quit Their Addiction | Pelago", "source_url": "https://www.pelagohealth.com/blog/announcing-quit-genius-11m-series-a-and-our-manifesto-to-help-100m-quit-their-addiction/", "image_url": "https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/614cebef6838fa76e132f001_blog-series-a.jpg", "width": 1200, "height": 627, "bytes": 75871, "query": "site:pelagohealth.com blog", "query_suffix": "site:pelagohealth.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/pelago/c5e8c54750.webp", "alt": "Quit Genius will help smokers quit during Stoptober | Pelago", "source_url": "https://www.pelagohealth.com/blog/quit-genius-will-help-smokers-quit-during-stoptober/", "image_url": "https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/614cacd69c323316a4eb840c_blog-stoptober.jpg", "width": 1200, "height": 627, "bytes": 135248, "query": "site:pelagohealth.com blog", "query_suffix": "site:pelagohealth.com blog" } ], "font_resources": [ { "family": "Roboto", "google_fonts_url": "https://fonts.google.com/specimen/Roboto" }, { "family": "Roboto", "google_fonts_url": "https://fonts.google.com/specimen/Roboto" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/pelago", "agent_instructions": "You are designing or implementing in Pelago's brand identity.\n\n# Brand profile\n- Company: Pelago\n- Source: https://www.pelagohealth.com\n- Color scheme: light\n\n# Colors\n- primary: #FAE355\n- secondary: #FFF4DC\n- accent: #FAE355\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #DDF1C4\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=2px, shadow=none\n- buttonPrimary: background=#FAE355, textColor=#000000, borderRadius=5px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=5px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: healthcare professionals and organizations\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/pelago.json", "page_markdown": "# Pelago Brand Identity\n\nA complete profile of **Pelago**'s visual system — colors, typography, components, and personality — extracted from https://www.pelagohealth.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/pelago\n- Machine-readable JSON: https://characterquilt.com/branding/pelago.json\n- Per-page llms.txt: https://characterquilt.com/branding/pelago/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FAE355 |\n| Accent | #FAE355 |\n| Body Font | Roboto |\n| Heading Font | Roboto |\n\n## Color Palette\n\n- primary: #FAE355\n- secondary: #FFF4DC\n- accent: #FAE355\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #DDF1C4\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-full%20w-full%20object-contain%22%20width%3D%22437%22%20height%3D%22147%22%20viewBox%3D%220%200%20437%20147%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_1250_5421)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M266.381%2096.7038L266.377%2066.2119C266.377%2062.2371%20265.641%2058.2888%20264.174%2054.3536C262.707%2050.4185%20260.471%2046.8922%20257.464%2043.7617C254.458%2040.6355%20250.681%2038.0766%20246.139%2036.0892C241.593%2034.1018%20236.243%2033.1082%20230.097%2033.1082C217.002%2033.1082%20204.544%2038.8812%20200.806%2042.3899C199.378%2043.7221%20196.623%2047.7144%20196.623%2053.8568C196.623%2060.0035%20199.651%2061.9118%20201.858%2061.8722C203.505%2061.8458%20205.117%2060.7466%20206.772%2058.2888C208.774%2055.3121%20212.477%2050.6911%20214.825%2048.0178C220.83%2041.1939%20225.846%2040.3102%20230.025%2040.6707C233.365%2040.9609%20236.944%2043.0802%20237.898%2047.5473C239.113%2053.2368%20236.329%2054.5295%20233.972%2055.1802C229.024%2056.5432%20224.024%2057.8667%20219.157%2059.9244C206.126%2065.759%20193.51%2075.3309%20193.51%2093.0105C193.51%20105.682%20202.358%20113.676%20212.511%20113.676C223.075%20113.676%20231.077%20106.078%20232.15%20105.009C233.224%20103.941%20234.575%20102.943%20235.811%20102.943C237.047%20102.943%20237.68%20103.814%20238.108%20104.618C238.54%20105.427%20238.706%20106.421%20239.237%20107.63C240.759%20111.095%20243.449%20112.014%20246.357%20112.014H270.551C268.716%20110.523%20266.381%20109.485%20266.381%2096.7038ZM238.185%2084.8588C237.641%2094.1405%20231.291%2097.7723%20225.851%2096.1279C219.983%2094.3559%20218.276%2087.299%20218.969%2081.7942C220.547%2069.3072%20227.925%2063.3891%20233.959%2063.6353C235.392%2063.6969%20237.804%2064.3432%20238.176%2068.2432C238.493%2071.5276%20238.604%2077.6744%20238.185%2084.8588Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M185.534%2096.6994H185.538V4.30449C185.538%200%20183.892%200%20182.318%200C178.157%200%20172.28%202.52378%20165.587%205.82579C158.89%209.12341%20154.275%2012.4034%20151.5%2014.5711C150.858%2015.0767%20150.161%2015.833%20150.306%2016.8135C150.456%2017.8071%20151.226%2018.26%20151.906%2018.4755C154.002%2019.1438%20155.143%2020.5596%20155.999%2022.5205C156.914%2024.6266%20157.089%2026.8734%20157.089%2029.7929V99.6497C157.089%20109.855%20161.041%20112.014%20165.506%20112.014H189.699C187.869%20110.519%20185.534%20109.481%20185.534%2096.6994Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M148.663%2088.2004C147.761%2087.6904%20146.884%2088.2444%20146.157%2088.8379C143.942%2090.6494%20141.889%2091.9333%20139.135%2092.7072C136.286%2093.503%20133.284%2093.8811%20130.333%2093.7096C123.277%2093.2919%20112.923%2089.4667%20106.914%2082.379C105.216%2080.3784%20104.155%2078.6461%20104.544%2077.0149C104.908%2075.4848%20106.785%2075.9289%20107.936%2076.1179C109.437%2076.3685%20110.942%2076.7511%20117.725%2077.2083C137.877%2078.5626%20144.588%2075.731%20147.928%2067.6496C151.909%2058.0206%20143.082%2032.796%20117.725%2033.139C85.3334%2033.5786%2079.8976%2064.2597%2080.4493%2075.4848C82.0018%20106.795%20109.151%20113.667%20119.731%20113.667C139.96%20113.667%20148.933%2099.8476%20149.459%2090.3724C149.51%2089.4183%20149.313%2088.5697%20148.663%2088.2004ZM96.4443%2053.1049C97.2099%2048.9543%20100.422%2045.2478%20106.978%2045.2478C110.69%2045.2478%20118.127%2046.9846%20123.259%2053.6809C126.133%2057.4314%20126.775%2062.2064%20125.53%2064.4092C124.286%2066.612%20122.075%2069.316%20106.957%2068.3267C98.6811%2067.7815%2094.9218%2061.371%2096.4443%2053.1049Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.4066%201.73242C29.2572%201.73242%200%201.73242%200%201.73242C1.77912%203.18337%204.0458%204.18585%204.0458%2016.5937V97.1391C4.0458%20109.556%201.77912%20110.558%200%20112.009H26.2121C28.714%20112.009%2031.0235%20111.174%2032.8753%20109.732C35.5312%20107.661%2037.2504%20104.381%2037.2504%20100.687C37.2504%2092.628%2029.5822%2089.4886%2024.2534%2085.3776C20.3145%2082.3394%2016.7092%2078.7252%2014.1646%2074.3768C13.1937%2072.7148%2010.3069%2066.9593%2013.3135%2065.8029C15.0413%2065.1346%2016.4227%2067.3814%2017.3507%2068.507C22.7437%2075.0275%2031.4854%2078.9846%2039.6668%2079.7321C56.4401%2081.2666%2073.684%2068.9027%2078.4953%2051.3946C84.1449%2030.8218%2071.2377%201.73242%2040.4066%201.73242ZM54.7209%2043.8408C50.3415%2059.8452%2040.7017%2071.2418%2033.4398%2069.1401C26.1779%2067.0429%2024.0353%2052.2431%2028.4147%2036.2343C32.794%2020.2343%2042.5279%208.80691%2049.7898%2010.9218C56.9234%2013.0059%2059.096%2027.8364%2054.7209%2043.8408Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M435.476%2062.2017C429.549%2041.0354%20408.067%2028.8474%203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Favicon: https://www.pelagohealth.com/static/images/favicons/apple-touch-icon.png\n- Social card (og:image): https://pelagocms.wpengine.com/wp-content/uploads/2023/06/Pelago-OG-1024x538.png\n\n## UI Components\n\n- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=2px, shadow=none\n- buttonPrimary: background=#FAE355, textColor=#000000, borderRadius=5px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=5px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: healthcare professionals and organizations\n\n## Pelago Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Pelago | Virtual clinic for substance use management**\n - Image: https://pelagocms.wpengine.com/wp-content/uploads/2024/07/img-homepage-testimonial.png\n - Source: https://www.pelagohealth.com/\n- **Ten of the ultimate quit-smoking tips | Pelago**\n - Image: https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/6151e914918dec7411823633_blog-quit-smoking-tips_opt.jpg\n - Source: https://www.pelagohealth.com/blog/ten-of-the-ultimate-quit-smoking-tips/\n- **5 tips for staying smoke-free during lockdown | Pelago**\n - Image: https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/614cdb357eaf7502e938d2e1_blog-pandemic-smoking-cessation_opt.jpg\n - Source: https://www.pelagohealth.com/blog/5-tips-for-staying-smoke-free-during-lockdown/\n- **Why Is secondhand smoking so bad? | Pelago**\n - Image: https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/6151eb19be44892bb9c51aee_blog-second-hand-smoke_opt.jpg\n - Source: https://www.pelagohealth.com/blog/why-is-secondhand-smoking-so-bad/\n- **Announcing Quit Genius' $11M Series A and Our Manifesto to Help 100M Quit Their Addiction | Pelago**\n - Image: https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/614cebef6838fa76e132f001_blog-series-a.jpg\n - Source: https://www.pelagohealth.com/blog/announcing-quit-genius-11m-series-a-and-our-manifesto-to-help-100m-quit-their-addiction/\n- **Quit Genius will help smokers quit during Stoptober | Pelago**\n - Image: https://uploads-ssl.webflow.com/5d3e1394c89f6a479128ed9c/614cacd69c323316a4eb840c_blog-stoptober.jpg\n - Source: https://www.pelagohealth.com/blog/quit-genius-will-help-smokers-quit-during-stoptober/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"EsRebond\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Segoe UI\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FAE355\",\n \"secondary\": \"#FFF4DC\",\n \"accent\": \"#FAE355\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#DDF1C4\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Roboto\",\n \"heading\": \"Roboto\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"EsRebond\",\n \"system-ui\",\n \"-apple-system\",\n \"Segoe UI\",\n \"Roboto\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\",\n \"Apple Color Emoji\"\n ],\n \"body\": [\n \"EsRebond\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Suisse\",\n \"system-ui\",\n \"-apple-system\",\n \"Segoe UI\",\n \"Roboto\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\",\n \"Apple Color Emoji\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"74px\",\n \"h2\": \"44px\",\n \"body\": \"22px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"5px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#000000\",\n \"borderColor\": null,\n \"borderRadius\": \"2px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"2px\",\n \"topRight\": \"2px\",\n \"bottomRight\": \"2px\",\n \"bottomLeft\": \"2px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FAE355\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"5px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"5px\",\n \"topRight\": \"5px\",\n \"bottomRight\": \"5px\",\n \"bottomLeft\": 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