# Pengram Brand Identity

A complete profile of **Pengram**'s visual system — colors, typography, components, and personality — extracted from http://pengramar.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pengram
- Machine-readable JSON: https://characterquilt.com/branding/pengram.json
- Per-page llms.txt: https://characterquilt.com/branding/pengram/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #4183C4 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #000000
- accent: #4183C4
- background: #F1F1F1
- textPrimary: #4183C4
- link: #4183C4

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Pengram Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pengram | Forgotten Realms Wiki | Fandom**
  - Image: https://static.wikia.nocookie.net/forgottenrealms/images/c/c2/Snowdown.jpg/revision/latest?cb=20110910184129
  - Source: https://forgottenrealms.fandom.com/wiki/Pengram
- **Pengram - Company Information | YCDB - The Y Combinator Database**
  - Image: https://ycdb-prod-media.s3.amazonaws.com/screenshots_v4/991dc264-94d9-4eab-9d17-a9fd2dcdc853.jpg
  - Source: https://www.ycdb.co/company/pengram
- **kottke – Giles Hoover**
  - Image: https://www.gileshoover.com/wp-content/uploads/2025/11/50fonts_hatton_creativeboom-740x925.jpg
  - Source: https://www.gileshoover.com/archives/tag/kottke
- **Pengram Corporation: Form 10-K - Filed by newsfilecorp.com**
  - Image: https://www.sec.gov/Archives/edgar/data/1388510/000106299311000987/figure6.jpg
  - Source: https://www.sec.gov/Archives/edgar/data/1388510/000106299311000987/form10k.htm
- **About – Pengram Studio**
  - Image: https://pengramstudio.ca/cdn/shop/files/Logo_B_W_Final_1500x.png?v=1631487668
  - Source: https://pengramstudio.ca/pages/about?srsltid=AfmBOopskVw-VKpNVsmcn34RgAmVI6jgDHe09HhKfXVv5TorlQIj4UPM
- **Pengram - 2026 Company Profile, Team, Funding & Competitors - Tracxn**
  - Image: https://i.tracxn.com/logo/company/6fe3f97c1c3b821861ad5b851636515a
  - Source: https://tracxn.com/d/companies/pengram/__0kAS1dAXHJW0AbPGAT5lvDHsa5FU3xnOK1AYVUJcn5E

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#4183C4",
    "background": "#F1F1F1",
    "textPrimary": "#4183C4",
    "link": "#4183C4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - only tiny/invisible/UI icons. The page indicates 'Site not found · GitHub Pages', suggesting no specific brand logo is present.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - only tiny/invisible/UI icons. The page indicates 'Site not found · GitHub Pages', suggesting no specific brand logo is present.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```