{ "name": "People.ai", "slug": "people-ai", "domain": "https://people.ai", "sources": [ "apollo_us_mid", "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Palatino Linotype", "role": "body" }, { "family": "KMR Waldenburg", "role": "heading" } ], "colors": { "primary": "#447C93", "secondary": "#0082F3", "accent": "#447C93", "background": "#F1EFEF", "textPrimary": "#55555E", "link": "#3898EC" }, "typography": { "fontFamilies": { "primary": "Palatino Linotype", "heading": "KMR Waldenburg" }, "fontStacks": { "heading": [ "KleischLL", "Palatino Linotype", "sans-serif" ], "body": [ "KMR Waldenburg", "Palatino Linotype", "sans-serif" ], "paragraph": [ "KMR Waldenburg", "Palatino Linotype", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "20px", "body": "12.5px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#447C93", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F1EFEF", "textColor": "#55555E", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "favicon": "https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc20e154d481fe9a559e65_Backstory_32px.png", "ogImage": "https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "None of the visible logos in the header match the brand 'Backstory.ai'. The heuristic suggested a logo with 'People ai', which does not align with the brand inferred from the URL and page title.", "confidence": 0.3, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Have more questions? Book a demo", "reasoning": "Button #0 ('Have more questions? Book a demo') uses the vibrant brand color #447C93 and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 2, "text": "Get a demo", "reasoning": "Button #2 ('Get a demo') has a different background color (#F1EFEF) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "revenue leaders and business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "None of the visible logos in the header match the brand 'Backstory.ai'. The heuristic suggested a logo with 'People ai', which does not align with the brand inferred from the URL and page title.", "confidence": 0.3 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/people-ai/c02f5d6c98.webp", "alt": "Insights and Knowledge on Sales, Marketing, Revenue Operations | People.ai", "source_url": "https://www.people.ai/blog", "image_url": "https://cdn.prod.website-files.com/6891c0e104de70359fa82057/698ce1328a2dec85cc01d5f8_2026_WEBINAR_WEBSITE_BLOG%20IMAGE_0205%20(1)%202.png", "width": 700, "height": 375, "bytes": 33208, "query": "site:people.ai blog", "query_suffix": "site:people.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/people-ai/ad877aed5b.webp", "alt": "Danny Lange,VP of Data Analytics at Google Cloud, on Democratizing Business Intelligence with AI", "source_url": "https://www.people.ai/blog/gen-ai-is-magic-tech-democratizing-business-intelligence-danny-lange-google-cloud", "image_url": "https://embed-ssl.wistia.com/deliveries/59e6e3922e7dd0c46066afd01702720e.webp?image_crop_resized=960x540", "width": 960, "height": 540, "bytes": 61722, "query": "site:people.ai blog", "query_suffix": "site:people.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/people-ai/67df70b59b.webp", "alt": "SalesAI Demo LP Apex Global", "source_url": "https://www.people.ai/blog/future-proof-business-with-salesai", "image_url": "https://embed-ssl.wistia.com/deliveries/d7291d8790896f77fe3ecc793e81d12ea6f61448.jpg?image_crop_resized=640x384", "width": 640, "height": 384, "bytes": 85115, "query": "site:people.ai blog", "query_suffix": "site:people.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/people-ai/9d34bfe98d.webp", "alt": "Oleg - AI Innovators - 2 Values", "source_url": "https://www.people.ai/blog/oleg-rogynskyy-on-an-intentional-approach-to-life-and-ai", "image_url": "https://embed-ssl.wistia.com/deliveries/b7727389c241165022dd9973a9c2231b65fb28d4.webp?image_crop_resized=640x360", "width": 640, "height": 360, "bytes": 24002, "query": "site:people.ai blog", "query_suffix": "site:people.ai blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/people-ai/422df39f55.webp", "alt": "People.ai Documentation", "source_url": "https://setup.people.ai/", "image_url": "https://cdn.prod.website-files.com/647f8a309bfee93a3734a2d6/649dcacc03cfbf571b63b0bc_ppog%20(1).png", "width": 1229, "height": 822, "bytes": 34899, "query": "site:people.ai", "query_suffix": "site:people.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/people-ai/3d9135a577.webp", "alt": "People.ai | Boost Sales & Skip Tasks with Next-Level Generative AI Succe", "source_url": "https://www.people.ai/blog/skip-dreaded-sales-tasks-and-have-your-best-quarter-yet-with-next-level-generative-ai", "image_url": "https://cdn.prod.website-files.com/6891c0e104de70359fa82057/6892143eeebac6500f9040f7_682f34934f6367a7800c225e_66bcf6584917d747c55e541b_66bcf6154917d747c55e1b71_SalesAI%25252520Summary%25252520%2525252B%25252520Assistant.gif", "width": 1066, "height": 488, "bytes": 1083568, "query": "site:people.ai blog", "query_suffix": "site:people.ai blog" } ], "font_resources": [ { "family": "Palatino Linotype", "google_fonts_url": "https://fonts.google.com/specimen/Palatino+Linotype" }, { "family": "KMR Waldenburg", "google_fonts_url": "https://fonts.google.com/specimen/KMR+Waldenburg" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Palatino+Linotype&family=KMR+Waldenburg&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/people-ai", "agent_instructions": "You are designing or implementing in People.ai's brand identity.\n\n# Brand profile\n- Company: People.ai\n- Source: https://people.ai\n- Color scheme: light\n\n# Colors\n- primary: #447C93\n- secondary: #0082F3\n- accent: #447C93\n- background: #F1EFEF\n- textPrimary: #55555E\n- link: #3898EC\n\n# Typography\n- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype\n- heading: KMR Waldenburg — https://fonts.google.com/specimen/KMR+Waldenburg\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#447C93, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F1EFEF, textColor=#55555E, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: revenue leaders and business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/people-ai.json", "page_markdown": "# People.ai Brand Identity\n\nA complete profile of **People.ai**'s visual system — colors, typography, components, and personality — extracted from https://people.ai. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/people-ai\n- Machine-readable JSON: https://characterquilt.com/branding/people-ai.json\n- Per-page llms.txt: https://characterquilt.com/branding/people-ai/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #447C93 |\n| Accent | #447C93 |\n| Body Font | Palatino Linotype |\n| Heading Font | KMR Waldenburg |\n\n## Color Palette\n\n- primary: #447C93\n- secondary: #0082F3\n- accent: #447C93\n- background: #F1EFEF\n- textPrimary: #55555E\n- link: #3898EC\n\n## Typography\n\n- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype\n- heading: KMR Waldenburg — https://fonts.google.com/specimen/KMR+Waldenburg\n\n## Visual Assets\n\n- Favicon: https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc20e154d481fe9a559e65_Backstory_32px.png\n- Social card (og:image): https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg\n\n## UI Components\n\n- buttonPrimary: background=#447C93, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#F1EFEF, textColor=#55555E, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: revenue leaders and business professionals\n\n## People.ai Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Insights and Knowledge on Sales, Marketing, Revenue Operations | People.ai**\n - Image: https://cdn.prod.website-files.com/6891c0e104de70359fa82057/698ce1328a2dec85cc01d5f8_2026_WEBINAR_WEBSITE_BLOG%20IMAGE_0205%20(1)%202.png\n - Source: https://www.people.ai/blog\n- **Danny Lange,VP of Data Analytics at Google Cloud, on Democratizing Business Intelligence with AI**\n - Image: https://embed-ssl.wistia.com/deliveries/59e6e3922e7dd0c46066afd01702720e.webp?image_crop_resized=960x540\n - Source: https://www.people.ai/blog/gen-ai-is-magic-tech-democratizing-business-intelligence-danny-lange-google-cloud\n- **SalesAI Demo LP Apex Global**\n - Image: https://embed-ssl.wistia.com/deliveries/d7291d8790896f77fe3ecc793e81d12ea6f61448.jpg?image_crop_resized=640x384\n - Source: https://www.people.ai/blog/future-proof-business-with-salesai\n- **Oleg - AI Innovators - 2 Values**\n - Image: https://embed-ssl.wistia.com/deliveries/b7727389c241165022dd9973a9c2231b65fb28d4.webp?image_crop_resized=640x360\n - Source: https://www.people.ai/blog/oleg-rogynskyy-on-an-intentional-approach-to-life-and-ai\n- **People.ai Documentation**\n - Image: https://cdn.prod.website-files.com/647f8a309bfee93a3734a2d6/649dcacc03cfbf571b63b0bc_ppog%20(1).png\n - Source: https://setup.people.ai/\n- **People.ai | Boost Sales & Skip Tasks with Next-Level Generative AI Succe**\n - Image: https://cdn.prod.website-files.com/6891c0e104de70359fa82057/6892143eeebac6500f9040f7_682f34934f6367a7800c225e_66bcf6584917d747c55e541b_66bcf6154917d747c55e1b71_SalesAI%25252520Summary%25252520%2525252B%25252520Assistant.gif\n - Source: https://www.people.ai/blog/skip-dreaded-sales-tasks-and-have-your-best-quarter-yet-with-next-level-generative-ai\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Palatino Linotype\",\n \"role\": \"body\"\n },\n {\n \"family\": \"KMR Waldenburg\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#447C93\",\n \"secondary\": \"#0082F3\",\n \"accent\": \"#447C93\",\n \"background\": \"#F1EFEF\",\n \"textPrimary\": \"#55555E\",\n \"link\": \"#3898EC\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Palatino Linotype\",\n \"heading\": \"KMR Waldenburg\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"KleischLL\",\n \"Palatino Linotype\",\n \"sans-serif\"\n ],\n \"body\": [\n \"KMR Waldenburg\",\n \"Palatino Linotype\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"KMR Waldenburg\",\n \"Palatino Linotype\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"48px\",\n \"h2\": \"20px\",\n \"body\": \"12.5px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#447C93\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#F1EFEF\",\n \"textColor\": \"#55555E\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"favicon\": \"https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc20e154d481fe9a559e65_Backstory_32px.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": -1,\n \"reasoning\": \"None of the visible logos in the header match the brand 'Backstory.ai'. The heuristic suggested a logo with 'People ai', which does not align with the brand inferred from the URL and page title.\",\n \"confidence\": 0.3,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Have more questions? Book a demo\",\n \"reasoning\": \"Button #0 ('Have more questions? Book a demo') uses the vibrant brand color #447C93 and has action-oriented text, making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"Get a demo\",\n \"reasoning\": \"Button #2 ('Get a demo') has a different background color (#F1EFEF) and serves as a secondary action, complementing the primary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"revenue leaders and business professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": -1,\n \"selectedLogoReasoning\": \"None of the visible logos in the header match the brand 'Backstory.ai'. The heuristic suggested a logo with 'People ai', which does not align with the brand inferred from the URL and page title.\",\n \"confidence\": 0.3\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }