# People.ai Brand Identity

A complete profile of **People.ai**'s visual system — colors, typography, components, and personality — extracted from https://people.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/people-ai
- Machine-readable JSON: https://characterquilt.com/branding/people-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/people-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #447C93 |
| Accent | #447C93 |
| Body Font | Palatino Linotype |
| Heading Font | KMR Waldenburg |

## Color Palette

- primary: #447C93
- secondary: #0082F3
- accent: #447C93
- background: #F1EFEF
- textPrimary: #55555E
- link: #3898EC

## Typography

- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype
- heading: KMR Waldenburg — https://fonts.google.com/specimen/KMR+Waldenburg

## Visual Assets

- Favicon: https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc20e154d481fe9a559e65_Backstory_32px.png
- Social card (og:image): https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg

## UI Components

- buttonPrimary: background=#447C93, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F1EFEF, textColor=#55555E, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: revenue leaders and business professionals

## People.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Insights and Knowledge on Sales, Marketing, Revenue Operations | People.ai**
  - Image: https://cdn.prod.website-files.com/6891c0e104de70359fa82057/698ce1328a2dec85cc01d5f8_2026_WEBINAR_WEBSITE_BLOG%20IMAGE_0205%20(1)%202.png
  - Source: https://www.people.ai/blog
- **Danny Lange,VP of Data Analytics at Google Cloud, on Democratizing Business  Intelligence with AI**
  - Image: https://embed-ssl.wistia.com/deliveries/59e6e3922e7dd0c46066afd01702720e.webp?image_crop_resized=960x540
  - Source: https://www.people.ai/blog/gen-ai-is-magic-tech-democratizing-business-intelligence-danny-lange-google-cloud
- **SalesAI Demo LP Apex Global**
  - Image: https://embed-ssl.wistia.com/deliveries/d7291d8790896f77fe3ecc793e81d12ea6f61448.jpg?image_crop_resized=640x384
  - Source: https://www.people.ai/blog/future-proof-business-with-salesai
- **Oleg - AI Innovators - 2 Values**
  - Image: https://embed-ssl.wistia.com/deliveries/b7727389c241165022dd9973a9c2231b65fb28d4.webp?image_crop_resized=640x360
  - Source: https://www.people.ai/blog/oleg-rogynskyy-on-an-intentional-approach-to-life-and-ai
- **People.ai Documentation**
  - Image: https://cdn.prod.website-files.com/647f8a309bfee93a3734a2d6/649dcacc03cfbf571b63b0bc_ppog%20(1).png
  - Source: https://setup.people.ai/
- **People.ai | Boost Sales & Skip Tasks with Next-Level Generative AI Succe**
  - Image: https://cdn.prod.website-files.com/6891c0e104de70359fa82057/6892143eeebac6500f9040f7_682f34934f6367a7800c225e_66bcf6584917d747c55e541b_66bcf6154917d747c55e1b71_SalesAI%25252520Summary%25252520%2525252B%25252520Assistant.gif
  - Source: https://www.people.ai/blog/skip-dreaded-sales-tasks-and-have-your-best-quarter-yet-with-next-level-generative-ai

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Palatino Linotype",
      "role": "body"
    },
    {
      "family": "KMR Waldenburg",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#447C93",
    "secondary": "#0082F3",
    "accent": "#447C93",
    "background": "#F1EFEF",
    "textPrimary": "#55555E",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Palatino Linotype",
      "heading": "KMR Waldenburg"
    },
    "fontStacks": {
      "heading": [
        "KleischLL",
        "Palatino Linotype",
        "sans-serif"
      ],
      "body": [
        "KMR Waldenburg",
        "Palatino Linotype",
        "sans-serif"
      ],
      "paragraph": [
        "KMR Waldenburg",
        "Palatino Linotype",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "20px",
      "body": "12.5px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#447C93",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1EFEF",
      "textColor": "#55555E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc20e154d481fe9a559e65_Backstory_32px.png",
    "ogImage": "https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the visible logos in the header match the brand 'Backstory.ai'. The heuristic suggested a logo with 'People ai', which does not align with the brand inferred from the URL and page title.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Have more questions? Book a demo",
      "reasoning": "Button #0 ('Have more questions? Book a demo') uses the vibrant brand color #447C93 and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Get a demo",
      "reasoning": "Button #2 ('Get a demo') has a different background color (#F1EFEF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "revenue leaders and business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the visible logos in the header match the brand 'Backstory.ai'. The heuristic suggested a logo with 'People ai', which does not align with the brand inferred from the URL and page title.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```