# peopleCQ Brand Identity

A complete profile of **peopleCQ**'s visual system — colors, typography, components, and personality — extracted from https://www.peopleCQ.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/peoplecq
- Machine-readable JSON: https://characterquilt.com/branding/peoplecq.json
- Per-page llms.txt: https://characterquilt.com/branding/peoplecq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B5563 |
| Accent | #5850EC |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #4B5563
- secondary: #5850EC
- accent: #5850EC
- background: #F6F6F9
- textPrimary: #1F2937
- link: #1F2937

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://peoplecq-frontend-assets.s3.us-west-1.amazonaws.com/assets/Logo.svg
- Favicon: https://www.peoplecq.com/favicon.ico

## UI Components

- buttonPrimary: background=#5850EC, textColor=#FFFFFF, borderColor=#D9D9D9, borderRadius=6px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 0px 0px
- buttonSecondary: background=transparent, textColor=#5850EC, borderColor=#5850EC, borderRadius=6px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#5850EC",
    "accent": "#5850EC",
    "background": "#F6F6F9",
    "textPrimary": "#1F2937",
    "link": "#1F2937"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "59px",
      "h2": "59px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5850EC",
      "textColor": "#FFFFFF",
      "borderColor": "#D9D9D9",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.02) 0px 2px 0px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#5850EC",
      "borderColor": "#5850EC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.02) 0px 2px 0px 0px"
    }
  },
  "images": {
    "logo": "https://peoplecq-frontend-assets.s3.us-west-1.amazonaws.com/assets/Logo.svg",
    "favicon": "https://www.peoplecq.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/jobs",
    "logoAlt": "PeopleCQ"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'peopleCQ'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start your free trial",
      "reasoning": "Button #0 has a vibrant brand color background (#5850EC) and action-oriented text ('Start your free trial'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a transparent background with a border, making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'peopleCQ'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```