{
  "name": "Per Diem",
  "slug": "per-diem",
  "domain": "https://tryperdiem.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Palatino Linotype",
        "role": "body"
      },
      {
        "family": "Polysans Neutral",
        "role": "heading"
      },
      {
        "family": "Space Grotesk",
        "role": "display"
      }
    ],
    "colors": {
      "primary": "#0171EA",
      "secondary": "#0166D3",
      "accent": "#FFBB80",
      "background": "#1D1D1D",
      "textPrimary": "#1D1D1D",
      "link": "#FFBB80"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Palatino Linotype",
        "heading": "Polysans Neutral"
      },
      "fontStacks": {
        "heading": [
          "Polysans bulky",
          "Palatino Linotype",
          "sans-serif"
        ],
        "body": [
          "Space Grotesk",
          "sans-serif"
        ],
        "paragraph": [
          "Polysans median",
          "Palatino Linotype",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "50px",
        "h2": "24px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "16px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#0171EA",
        "borderColor": "#CCCCCC",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#FFBB80",
        "textColor": "#141414",
        "borderColor": "#FFBB80",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#1C1C1C",
        "textColor": "#FFFFFF",
        "borderColor": "#1C1C1C",
        "borderRadius": "100px",
        "borderRadiusCorners": {
          "topLeft": "100px",
          "topRight": "100px",
          "bottomRight": "100px",
          "bottomLeft": "100px"
        },
        "shadow": "rgba(255, 255, 255, 0.25) 0px 0px 4px 2px"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/632b1b3e05d8cb773c803b28_Logo.svg",
      "favicon": "https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6172fb1ef641bf44344ab9e7_Facebook%20profile%20photo_170_170_2.jpg",
      "ogImage": "https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6522e3763cc18faf8edca564_coffe.svg",
      "logoHref": "/",
      "logoAlt": "Per Diem"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Per Diem'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "SIGN UP",
        "reasoning": "Button #0 ('SIGN UP') uses a vibrant and attention-grabbing color (#FFBB80) and has action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 1,
        "text": "BOOK A DEMO",
        "reasoning": "Button #1 ('BOOK A DEMO') has a different background color (#1C1C1C) and serves as a secondary action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "restaurants and coffee shops"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Per Diem'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/per-diem/3144855653.webp",
      "alt": "15 Best West Village Spots for People Watching Over Your Cold Brew",
      "source_url": "https://www.tryperdiem.com/guide/best-west-village-spots-for-cold-brew",
      "image_url": "https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/673770c1996899312dc66069_St.%20George%204%20(1).jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/per-diem/4d8edb2c04.webp",
      "alt": "Per Diem Blog | Marketing",
      "source_url": "https://www.tryperdiem.com/blog-categories/marketing",
      "image_url": "https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/68dcfc15830625e5bc1462a3_push%20notifs.webp",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/per-diem/67981bec80.webp",
      "alt": "18 Coffee Shops in West LA with the Best Ambience for Studying",
      "source_url": "https://www.tryperdiem.com/guide/coffee-shops-in-west-la-with-the-best-ambience-for-studying",
      "image_url": "https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/6772cbf7d3ac852e4cac0248_2023-05-03.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/per-diem/5ae607ccd3.webp",
      "alt": "Daily Prep – Marketing & Growth for Coffee Shops & Restaurants",
      "source_url": "https://www.tryperdiem.com/blog",
      "image_url": "https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/68da66794e567013b21d53ab_catering%20order.webp",
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      "height": 1024,
      "bytes": 91928,
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/per-diem/de880f4925.webp",
      "alt": "Local Coffee Guides | Per Diem",
      "source_url": "https://www.tryperdiem.com/coffee-guides",
      "image_url": "https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/672245ad4e079116f541592f_aesthetic%20coffee%20shop.jpg",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/per-diem/99c4547e16.webp",
      "alt": "Per Diem Blog | Automation",
      "source_url": "https://www.tryperdiem.com/blog-categories/automation",
      "image_url": "https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/69428f82975f517d751d5461_ai%20assistance.png",
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  ],
  "font_resources": [
    {
      "family": "Palatino Linotype",
      "google_fonts_url": "https://fonts.google.com/specimen/Palatino+Linotype"
    },
    {
      "family": "Polysans Neutral",
      "google_fonts_url": "https://fonts.google.com/specimen/Polysans+Neutral"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Palatino+Linotype&family=Polysans+Neutral&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/per-diem",
  "agent_instructions": "You are designing or implementing in Per Diem's brand identity.\n\n# Brand profile\n- Company: Per Diem\n- Source: https://tryperdiem.com\n- Color scheme: dark\n\n# Colors\n- primary: #0171EA\n- secondary: #0166D3\n- accent: #FFBB80\n- background: #1D1D1D\n- textPrimary: #1D1D1D\n- link: #FFBB80\n\n# Typography\n- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype\n- heading: Polysans Neutral — https://fonts.google.com/specimen/Polysans+Neutral\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Palatino+Linotype&family=Polysans+Neutral&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#0171EA, borderColor=#CCCCCC, borderRadius=5px, shadow=none\n- buttonPrimary: background=#FFBB80, textColor=#141414, borderColor=#FFBB80, borderRadius=10px, shadow=none\n- buttonSecondary: background=#1C1C1C, textColor=#FFFFFF, borderColor=#1C1C1C, borderRadius=100px, shadow=rgba(255, 255, 255, 0.25) 0px 0px 4px 2px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: restaurants and coffee shops\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/per-diem.json",
  "page_markdown": "# Per Diem Brand Identity\n\nA complete profile of **Per Diem**'s visual system — colors, typography, components, and personality — extracted from https://tryperdiem.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/per-diem\n- Machine-readable JSON: https://characterquilt.com/branding/per-diem.json\n- Per-page llms.txt: https://characterquilt.com/branding/per-diem/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0171EA |\n| Accent | #FFBB80 |\n| Body Font | Palatino Linotype |\n| Heading Font | Polysans Neutral |\n\n## Color Palette\n\n- primary: #0171EA\n- secondary: #0166D3\n- accent: #FFBB80\n- background: #1D1D1D\n- textPrimary: #1D1D1D\n- link: #FFBB80\n\n## Typography\n\n- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype\n- heading: Polysans Neutral — https://fonts.google.com/specimen/Polysans+Neutral\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/632b1b3e05d8cb773c803b28_Logo.svg\n- Favicon: https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6172fb1ef641bf44344ab9e7_Facebook%20profile%20photo_170_170_2.jpg\n- Social card (og:image): https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6522e3763cc18faf8edca564_coffe.svg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#0171EA, borderColor=#CCCCCC, borderRadius=5px, shadow=none\n- buttonPrimary: background=#FFBB80, textColor=#141414, borderColor=#FFBB80, borderRadius=10px, shadow=none\n- buttonSecondary: background=#1C1C1C, textColor=#FFFFFF, borderColor=#1C1C1C, borderRadius=100px, shadow=rgba(255, 255, 255, 0.25) 0px 0px 4px 2px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: restaurants and coffee shops\n\n## Per Diem Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **15 Best West Village Spots for People Watching Over Your Cold Brew**\n  - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/673770c1996899312dc66069_St.%20George%204%20(1).jpg\n  - Source: https://www.tryperdiem.com/guide/best-west-village-spots-for-cold-brew\n- **Per Diem Blog | Marketing**\n  - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/68dcfc15830625e5bc1462a3_push%20notifs.webp\n  - Source: https://www.tryperdiem.com/blog-categories/marketing\n- **18 Coffee Shops in West LA with the Best Ambience for Studying**\n  - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/6772cbf7d3ac852e4cac0248_2023-05-03.jpg\n  - Source: https://www.tryperdiem.com/guide/coffee-shops-in-west-la-with-the-best-ambience-for-studying\n- **Daily Prep – Marketing & Growth for Coffee Shops & Restaurants**\n  - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/68da66794e567013b21d53ab_catering%20order.webp\n  - Source: https://www.tryperdiem.com/blog\n- **Local Coffee Guides | Per Diem**\n  - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/672245ad4e079116f541592f_aesthetic%20coffee%20shop.jpg\n  - Source: https://www.tryperdiem.com/coffee-guides\n- **Per Diem Blog | Automation**\n  - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/69428f82975f517d751d5461_ai%20assistance.png\n  - Source: https://www.tryperdiem.com/blog-categories/automation\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Palatino Linotype\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Polysans Neutral\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Space Grotesk\",\n      \"role\": \"display\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0171EA\",\n    \"secondary\": \"#0166D3\",\n    \"accent\": \"#FFBB80\",\n    \"background\": \"#1D1D1D\",\n    \"textPrimary\": \"#1D1D1D\",\n    \"link\": \"#FFBB80\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Palatino Linotype\",\n      \"heading\": \"Polysans Neutral\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Polysans bulky\",\n        \"Palatino Linotype\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Space Grotesk\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Polysans median\",\n        \"Palatino Linotype\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"50px\",\n      \"h2\": \"24px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"16px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0171EA\",\n      \"borderColor\": \"#CCCCCC\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#FFBB80\",\n      \"textColor\": \"#141414\",\n      \"borderColor\": \"#FFBB80\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#1C1C1C\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#1C1C1C\",\n      \"borderRadius\": \"100px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"100px\",\n        \"topRight\": \"100px\",\n        \"bottomRight\": \"100px\",\n        \"bottomLeft\": \"100px\"\n      },\n      \"shadow\": \"rgba(255, 255, 255, 0.25) 0px 0px 4px 2px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/632b1b3e05d8cb773c803b28_Logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6172fb1ef641bf44344ab9e7_Facebook%20profile%20photo_170_170_2.jpg\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6522e3763cc18faf8edca564_coffe.svg\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Per Diem\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Per Diem'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"SIGN UP\",\n      \"reasoning\": \"Button #0 ('SIGN UP') uses a vibrant and attention-grabbing color (#FFBB80) and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"BOOK A DEMO\",\n      \"reasoning\": \"Button #1 ('BOOK A DEMO') has a different background color (#1C1C1C) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"restaurants and coffee shops\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Per Diem'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}