# Per Diem Brand Identity A complete profile of **Per Diem**'s visual system — colors, typography, components, and personality — extracted from https://tryperdiem.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/per-diem - Machine-readable JSON: https://characterquilt.com/branding/per-diem.json - Per-page llms.txt: https://characterquilt.com/branding/per-diem/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0171EA | | Accent | #FFBB80 | | Body Font | Palatino Linotype | | Heading Font | Polysans Neutral | ## Color Palette - primary: #0171EA - secondary: #0166D3 - accent: #FFBB80 - background: #1D1D1D - textPrimary: #1D1D1D - link: #FFBB80 ## Typography - primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype - heading: Polysans Neutral — https://fonts.google.com/specimen/Polysans+Neutral ## Visual Assets - Logo: https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/632b1b3e05d8cb773c803b28_Logo.svg - Favicon: https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6172fb1ef641bf44344ab9e7_Facebook%20profile%20photo_170_170_2.jpg - Social card (og:image): https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6522e3763cc18faf8edca564_coffe.svg ## UI Components - input: background=#FFFFFF, textColor=#0171EA, borderColor=#CCCCCC, borderRadius=5px, shadow=none - buttonPrimary: background=#FFBB80, textColor=#141414, borderColor=#FFBB80, borderRadius=10px, shadow=none - buttonSecondary: background=#1C1C1C, textColor=#FFFFFF, borderColor=#1C1C1C, borderRadius=100px, shadow=rgba(255, 255, 255, 0.25) 0px 0px 4px 2px ## Brand Personality Tone: modern · Energy: medium · Audience: restaurants and coffee shops ## Per Diem Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **15 Best West Village Spots for People Watching Over Your Cold Brew** - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/673770c1996899312dc66069_St.%20George%204%20(1).jpg - Source: https://www.tryperdiem.com/guide/best-west-village-spots-for-cold-brew - **Per Diem Blog | Marketing** - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/68dcfc15830625e5bc1462a3_push%20notifs.webp - Source: https://www.tryperdiem.com/blog-categories/marketing - **18 Coffee Shops in West LA with the Best Ambience for Studying** - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/6772cbf7d3ac852e4cac0248_2023-05-03.jpg - Source: https://www.tryperdiem.com/guide/coffee-shops-in-west-la-with-the-best-ambience-for-studying - **Daily Prep – Marketing & Growth for Coffee Shops & Restaurants** - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/68da66794e567013b21d53ab_catering%20order.webp - Source: https://www.tryperdiem.com/blog - **Local Coffee Guides | Per Diem** - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/672245ad4e079116f541592f_aesthetic%20coffee%20shop.jpg - Source: https://www.tryperdiem.com/coffee-guides - **Per Diem Blog | Automation** - Image: https://cdn.prod.website-files.com/603692344b0bfc3b5f6b3ee0/69428f82975f517d751d5461_ai%20assistance.png - Source: https://www.tryperdiem.com/blog-categories/automation ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Palatino Linotype", "role": "body" }, { "family": "Polysans Neutral", "role": "heading" }, { "family": "Space Grotesk", "role": "display" } ], "colors": { "primary": "#0171EA", "secondary": "#0166D3", "accent": "#FFBB80", "background": "#1D1D1D", "textPrimary": "#1D1D1D", "link": "#FFBB80" }, "typography": { "fontFamilies": { "primary": "Palatino Linotype", "heading": "Polysans Neutral" }, "fontStacks": { "heading": [ "Polysans bulky", "Palatino Linotype", "sans-serif" ], "body": [ "Space Grotesk", "sans-serif" ], "paragraph": [ "Polysans median", "Palatino Linotype", "sans-serif" ] }, "fontSizes": { "h1": "50px", "h2": "24px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#0171EA", "borderColor": "#CCCCCC", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFBB80", "textColor": "#141414", "borderColor": "#FFBB80", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1C1C1C", "textColor": "#FFFFFF", "borderColor": "#1C1C1C", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "rgba(255, 255, 255, 0.25) 0px 0px 4px 2px" } }, "images": { "logo": "https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/632b1b3e05d8cb773c803b28_Logo.svg", "favicon": "https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6172fb1ef641bf44344ab9e7_Facebook%20profile%20photo_170_170_2.jpg", "ogImage": "https://cdn.prod.website-files.com/603692334b0bfc52d46b3eb8/6522e3763cc18faf8edca564_coffe.svg", "logoHref": "/", "logoAlt": "Per Diem" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Per Diem'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "SIGN UP", "reasoning": "Button #0 ('SIGN UP') uses a vibrant and attention-grabbing color (#FFBB80) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 1, "text": "BOOK A DEMO", "reasoning": "Button #1 ('BOOK A DEMO') has a different background color (#1C1C1C) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "restaurants and coffee shops" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Per Diem'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```