# Perch Brand Identity

A complete profile of **Perch**'s visual system — colors, typography, components, and personality — extracted from https://perch.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/perch
- Machine-readable JSON: https://characterquilt.com/branding/perch.json
- Per-page llms.txt: https://characterquilt.com/branding/perch/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #450A0A |
| Accent | #1A73E8 |
| Body Font | Sohne |
| Heading Font | Sohne |

## Color Palette

- primary: #450A0A
- secondary: #9CA3AF
- accent: #1A73E8
- background: #F4F4F0
- textPrimary: #171717
- link: #1A73E8

## Typography

- primary: Sohne — https://fonts.google.com/specimen/Sohne
- heading: Sohne — https://fonts.google.com/specimen/Sohne

## Visual Assets

- Logo: https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Fperch-logo-black.png&w=256&q=75
- Favicon: https://perch.app/static/images/app-icon.png
- Social card (og:image): https://perch.app/opengraph-image.png?6f59c0d775510f9b

## UI Components

- buttonPrimary: background=#171717, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#F4F4F0, textColor=#171717, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: bloggers and newsletter readers

## Perch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Perch: The #1 free blog and newsletter aggregator**
  - Image: https://perch.app/static/images/app-icon.png
  - Source: https://perch.app/about
- **REVIEW: Scaling People, by Claire Hughes Johnson | Perch**
  - Image: https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff13884d0-b85b-4ad5-9bf9-d80cd9e0b80b_1850x2000.jpeg
  - Source: https://perch.app/post/a2894896-162c-43e2-afca-5026b8edd8dc
- **Perch: The #1 free blog and newsletter aggregator**
  - Image: https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Flanding%2Ffeature-ai.png&w=3840&q=75
  - Source: https://perch.app/
- **Perch: The #1 free blog and newsletter aggregator**
  - Image: https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Flanding%2Ffeature-listen.png&w=3840&q=75
  - Source: https://perch.app/
- **Perch: The #1 free blog and newsletter aggregator**
  - Image: https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Flanding%2Ffeature-import.png&w=3840&q=75
  - Source: https://perch.app/
- **Perch: The #1 free blog and newsletter aggregator**
  - Image: https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Flanding%2Fhero-bg.jpg&w=3840&q=75
  - Source: https://perch.app/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sohne",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#450A0A",
    "secondary": "#9CA3AF",
    "accent": "#1A73E8",
    "background": "#F4F4F0",
    "textPrimary": "#171717",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": [
        "Sohne",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Sohne",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Sohne",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F0",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Fperch-logo-black.png&w=256&q=75",
    "favicon": "https://perch.app/static/images/app-icon.png",
    "ogImage": "https://perch.app/opengraph-image.png?6f59c0d775510f9b",
    "logoHref": "/",
    "logoAlt": "Perch logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Perch'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try Perch for free",
      "reasoning": "Button #2 'Try Perch for free' has a dark background (#171717) with action-oriented text, making it a strong primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Is Perch free? (Yes!)",
      "reasoning": "Button #0 'Is Perch free? (Yes!)' has a light background (#F4F4F0) and serves as an informational secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "bloggers and newsletter readers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage with alt text matching the brand 'Perch'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```