# Perle Brand Identity

A complete profile of **Perle**'s visual system — colors, typography, components, and personality — extracted from https://www.perle.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/perle
- Machine-readable JSON: https://characterquilt.com/branding/perle.json
- Per-page llms.txt: https://characterquilt.com/branding/perle/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FE7000 |
| Accent | #FE7000 |
| Body Font | Akkurat |
| Heading Font | Canela |

## Color Palette

- primary: #FE7000
- secondary: #9F4A07
- accent: #FE7000
- background: #111111
- textPrimary: #FFFFFF
- link: #9CA3AF

## Typography

- primary: Akkurat — https://fonts.google.com/specimen/Akkurat
- heading: Canela — https://fonts.google.com/specimen/Canela

## Visual Assets

- Logo: https://www.perle.ai/logo-mango.svg
- Favicon: https://www.perle.ai/images/platform/perle-logo-mango.png

## UI Components

- buttonPrimary: background=#121212, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(255, 20, 5, 0.25) 0px 2px 12px 0px
- buttonSecondary: background=#1A1A1A, textColor=#FFFFFF, borderColor=#2F2F2F, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Perle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Revolutionizing AI Training: Why AI Scientists Are the Secret Weapon in  Data Annotation**
  - Image: https://cdn.prod.website-files.com/691212283e2eb565a86d4d49/691212283e2eb565a86d4e63_pexels-ron-lach-9783346.jpg
  - Source: https://www.perle.ai/resources/revolutionizing-ai-training-why-ai-scientists-are-the-secret-weapon-in-data-annotation
- **Perle AI**
  - Image: https://cdn.prod.website-files.com/691212283e2eb565a86d4d49/697289bf158932a9eef3bfb3_BlogImage.png
  - Source: https://www.perle.ai/resources
- **Experts in the Loop vs. No Experts: Why It Matters | Perle AI**
  - Image: https://cdn.prod.website-files.com/691212283e2eb565a86d4d49/691212283e2eb565a86d4e40_pexels-googledeepmind-18069365.jpg
  - Source: https://www.perle.ai/resources/experts-in-the-loop-vs-no-experts-why-it-matters
- **The Unsung Heroes of AI: The Value of Human Annotation and Knowledge in  Developing Vertical AI Agents | Perle AI**
  - Image: https://cdn.prod.website-files.com/691212283e2eb565a86d4d49/691212283e2eb565a86d4d70_Perle_Vertical_AI_Agents_blog.png
  - Source: https://www.perle.ai/resources/the-unsung-heroes-of-ai-the-value-of-human-annotation-and-knowledge-in-developing-vertical-ai-agents
- **Perle AI**
  - Image: https://cdn.prod.website-files.com/691212283e2eb565a86d4d49/691212283e2eb565a86d4dd4_pexels-googledeepmind-25626428.jpg
  - Source: https://www.perle.ai/
- **Expert in the Loop: Ensuring Safe and Effective LLM Integration in Code  Development**
  - Image: https://cdn.prod.website-files.com/691212283e2eb565a86d4d49/691212283e2eb565a86d4e5d_iStock-2192489875.jpg
  - Source: https://www.perle.ai/resources/expert-in-the-loop-ensuring-safe-and-effective-llm-integration-in-code-development

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Akkurat",
      "role": "body"
    },
    {
      "family": "Canela",
      "role": "heading"
    },
    {
      "family": "Tiempos Headline",
      "role": "heading"
    },
    {
      "family": "Akkurat Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#FE7000",
    "secondary": "#9F4A07",
    "accent": "#FE7000",
    "background": "#111111",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Akkurat",
      "heading": "Canela"
    },
    "fontStacks": {
      "heading": [
        "Canela",
        "Tiempos Headline",
        "Georgia",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Akkurat",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Akkurat",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "52px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#121212",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(255, 20, 5, 0.25) 0px 2px 12px 0px"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderColor": "#2F2F2F",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.perle.ai/logo-mango.svg",
    "favicon": "https://www.perle.ai/images/platform/perle-logo-mango.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Perle"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. It matches the favicon and represents the brand 'Perle AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in Touch",
      "reasoning": "Button #0 is selected as the primary CTA because it has a distinct class 'btn-primary' and uses a dark background color (#121212) that stands out against the page's dark theme. The text 'Get in Touch' is action-oriented, making it a strong candidate for primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Embodied data that keeps pace with your roadmapSubscribe to the largest expert-labeled corpus of rea",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#1A1A1A) from the primary button and serves a supportive role with informative text. It is less prominent, fitting the secondary role."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. It matches the favicon and represents the brand 'Perle AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```