# PermitFlow Brand Identity

A complete profile of **PermitFlow**'s visual system — colors, typography, components, and personality — extracted from http://www.permitflow.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/permitflow
- Machine-readable JSON: https://characterquilt.com/branding/permitflow.json
- Per-page llms.txt: https://characterquilt.com/branding/permitflow/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F0E33 |
| Accent | #0A7AFF |
| Body Font | Neue Haas Grot Round 55 |
| Heading Font | Neue Haas Grot 55 |

## Color Palette

- primary: #0F0E33
- secondary: #CEE4FF
- accent: #0A7AFF
- background: #FFFFFF
- textPrimary: #0A7AFF
- link: #0A7AFF

## Typography

- primary: Neue Haas Grot Round 55 — https://fonts.google.com/specimen/Neue+Haas+Grot+Round+55
- heading: Neue Haas Grot 55 — https://fonts.google.com/specimen/Neue+Haas+Grot+55

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68a6d962d87281a09001afcc_pf-logo.webp
- Favicon: https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68b0eadda453b000a714992f_permiflow-favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68b85c2ef1faab2744a8d68b_og-image.jpg

## UI Components

- buttonPrimary: background=#0A7AFF, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: construction industry professionals

## PermitFlow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Spokane Building and Trade Permit Guide**
  - Image: https://cdn.prod.website-files.com/68a85d3cf3b5ff0419318c91/68c2a55f16ab88df52e968d6_68c1491db283ae4effd4dfac_AHJ%2520Guide%2520-%2520Polk%2520County%252C%2520FL.webp
  - Source: https://www.permitflow.com/blog/spokane-building-permit
- **Chicago Permit Expediter Guide: Options & Alternatives**
  - Image: https://cdn.prod.website-files.com/68a85d3cf3b5ff0419318c91/68c2a54507d0f66683ded32a_68c13fd49753f70c2151b33e_68bc947489d4a61295317158_AHJ%252520Guide%252520-%252520Chicago%25252C%252520IL.webp
  - Source: https://www.permitflow.com/blog/chicago-permit-expediter
- **Home Builders**
  - Image: https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68b34c1aeaef62eb88bfca17_careers-bg.webp
  - Source: https://www.permitflow.com/solutions/home-builders
- **Mecklenburg County Building Permit Guide**
  - Image: https://cdn.prod.website-files.com/68a85d3cf3b5ff0419318c91/68c2a556d175327ff1e56bc3_68c13fe8f6b7d95798f2d0e4_68b8441a2ca05e0e07bb2636_682cd859efec3b8d15435fae_Mecklenburg%25252520County%25252520building%25252520permit.webp
  - Source: https://www.permitflow.com/blog/mecklenburg-county-building-permit
- **Subcontractors | Construction Permit Automation Software | PermitFlow**
  - Image: https://cdn.prod.website-files.com/68a85d3cf3b5ff0419318c91/68cd5730e8f1a1601379c19c_autodesk-permit.webp
  - Source: https://www.permitflow.com/audience/subcontractors
- **Texas Roofing License Guide | How to Get & Renew a License**
  - Image: https://cdn.prod.website-files.com/68a85d3cf3b5ff0419318c91/69b304616dff1f7685150f0b_texas-roofing-licensing.png
  - Source: https://www.permitflow.com/blog/texas-roofing-license

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas Grot Round 55",
      "role": "body"
    },
    {
      "family": "Neue Haas Grot 55",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0F0E33",
    "secondary": "#CEE4FF",
    "accent": "#0A7AFF",
    "background": "#FFFFFF",
    "textPrimary": "#0A7AFF",
    "link": "#0A7AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Neue Haas Grot Round 55",
      "heading": "Neue Haas Grot 55"
    },
    "fontStacks": {
      "heading": [
        "Neue Haas Grot 55",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Neue Haas Grot Round 55",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A7AFF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68a6d962d87281a09001afcc_pf-logo.webp",
    "favicon": "https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68b0eadda453b000a714992f_permiflow-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68a6cde46b14dd9b96588a82/68b85c2ef1faab2744a8d68b_og-image.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'PermitFlow'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 uses the vibrant brand color #0A7AFF, which is a strong indicator of a primary call-to-action. The text 'Book a Demo' is action-oriented, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 has a white background, which is less prominent than the vibrant blue of Button #0, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'PermitFlow'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```